Lamar Street Tattoo Club was founded by the recognized American electric tattoo artist, Josh Hall, and was recently voted the best tattoo shop in Dallas. Located on historic Lamar Street near downtown Dallas, Lamar’s primary goal is to create the best tattoos in town – but also, and most importantly, tattoos which their clients will love.

Headquarters

Dallas, TX

Industry

Tattooing

Services Provided

Website Design & Development
Search Engine Optimization

High Standards and High Expectations

Creativity, originality, and expertise are fundamental requirements in the industry that Lamar operates in and by sticking to these values, their talented team has successfully maintained the pole position among the competition throughout the years. Their website, however, did not exhaustively embody their beliefs. For starters, it was built with a template-based platform, which, due to the limited customization options, did not allow the Lamar team to express all their artistry through the design. Additionally, the aesthetic direction it was taking was not successfully showcasing the blend between traditional tattooing and contemporary standards that Josh encouraged through his work.

Unite Modernity and Tradition

Old-fashioned graphical elements, such as flamboyant picture frames and serif fonts for the titles and numbered lists, effectively balanced the minimalistic and, therefore, trendy wireframe of the site, providing that balance between old and new that Josh was so avidly pushing towards. The color red seemed to be a favorite among the picks our designer first presented to the Lamar team and it was then utilized in a solely black and white layout. This color scheme was very much inspired by the intrinsic qualities of the ink and was very useful in pivoting the user’s attention towards the pictures of the tattoos and the shop.

Search Engine Optimization

After launching, we continued collaborating with Lamar Street Tattoo Club and had the chance to witness the new website’s increase in traffic after our intervention. We are very satisfied with the results and are excited to assist Lamar Street Tattoo Club’s future growth.

Organic Keywords Trend

The first step to a successful SEO strategy, is choosing the right keywords. With the new keyword selection we have seen a dramatic increase in the number of keywords ranking in the search results.

Increase in Traffic

As a result of the keywords’ choice and as we’ve continued to work on the site’s SEO, we have seen a steady increase in traffic over time.

Phenomenal company with even better people. I used and still use them today for my start up company. They have been patient and knowledgeable with my team and myself every step of the way. Communicate well and are very timely, too. I’d give six stars if it was an option. Highly recommend.”

NATE T.