Commercial Real Estate
When you’re looking for commercial real estate photography and videography, there’s one cardinal rule to remember. “Show, don’t tell.”
It Sounds So Simple,
but the Devil Is in the Details
We all have heard the slogan “a picture is worth 1,000 words” time and time again and for good reason: it’s true! We all are busy and want things fast and that’s especially true when online. When browsing, the average user will often give a website no more than a second of time before they make up their mind.
That quick first impressions often then leads to the user leaving your website for greener pastures. The average web site user, in fact, only spends 15 seconds or less on a website.
That’s how much time you have to grab attention; 15 seconds.
To make that even more difficult, commercial real estate is an especially difficult industry to compete in. A good lead vs. an okay lead is the difference between a won deal and a dead one. In this super competitive environment, every web site user counts, which means that every second they spend on your website is invaluable.
The good news is that there is a proven way to increase your website traffic and the number of qualified leads you receive. Invest in gorgeous and informative commercial real estate photography and commercial real estate videography to make your website pop and take your CRE firm to the next level!
Commercial Real Estate Photography Experts
Every CRE expert should be using commercial real estate photography and videography to grow their business, but it’s not as simple as just snapping some photos on an iPhone 7. You’ll need a professional photographer, but more importantly, you’ll need a photographer who understands commercial real estate.
If you want potential buyers to walk away ‘Wowed” by the commercial properties you’re photographing, you need high quality equipment and execution.
Our Photography Process
The JSL Marketing & Web Design team has worked with commercial real estate agents for years and understands how to make the most out of a photoshoot! Our team knows CRE, but we also know that every client is different. To help you get the most out of our process, we’ll take you through this timeline:
Discuss Photo Use
Are these generic shots for your website or will they be shared elsewhere? What are you hoping to get from these commercial real estate photos? Let us know and we’ll then move onto Step 2.
Plan the Shoot
Our team can meet with you in person or plan a virtual walk through to get the best angles, shots, and takes. Don’t hesitate to offer your best ideas or off-the-cuff brain blasts. There’s no bad idea in this stage!
Take the Photos
Our team puts the gears in motion and gets cracking. This is what all the planning and communication was for, to ensure the shoot goes smoothly and it is enjoyable for everyone (even if you don’t love being in front of cameras).
Edit Requested Shots
Remember how we said you can’t just snap a few pics on an iPhone? One of the main reasons for this is that you need professional editing to make the most out of the images you do take! Our team goes over the photos and videos we took and ensures that everything is touched up to present the best possible impression of these commercial properties to your buyers!
Sign off that all of these photos match how you envisioned they would be, and we are in business! We want to make sure you are happy with your photos and that they fit the use you have for them. Keeping clients happy by going above and beyond is the JSL way!
These Photos & Videos Are More Than Visuals.
We all have heard the slogan “a picture is worth 1,000 words” time and time again and for good reason: it’s true! We all are busy and want things fast and that’s especially true when online. When browsing, the average user will often give a website no more than a second of time before they make up their mind. That quick first impressions often then leads to the user leaving your website for greener pastures.
The average web site user, in fact, only spends 15 seconds or less on a website.
Commercial Real Estate Photography & Videography
We all know why you should invest in commercial real estate photography. Because it looks cool, right?
Well, while aesthetics don’t hurt, they aren’t the main reason. There’s a lot of hard data that quantifies just how valuable the right imagery can be for your website.
Imagery Decreases Your Bounce Rate
How many people leave your website in 30 seconds or less? That’s how bounce rate is measured. Quality images and videos serve as anchors for your users and keep their attention span on the page longer, which shows Google that users find your website valuable. The longer people stay on the site, the higher you rank on search engines results pages.
Increase Your Conversion Rate
Yes, that’s right. The right photos will actually lead to more people contacting you. It’s even higher when there’s a quality video on your website! This is because it keeps people engaged, and photos and videos speak to your culture and style even more than the words on your site.
Increase Your Brand Recognition
It’s hard to recognize a brand that never uses photos and videos! Too often, brands market themselves as one entity on Facebook, have a different name for their website, and then have a different name on their Google listing. This makes things extremely difficult for customers and prospective customers who are searching for you or researching you online. High-resolution branded photos and video, shot in natural light, make it easier for your digital users to recognize your business, whether on social media, your website, or in their email inbox.
Supercharge Your Other Marketing Mediums
Looking for some great sharable content for social media? A great video walkthrough of a property or drone video flyover is just the thing! Want more people to click from your email newsletter to your website? Find the right image to embed in the email body! Want to invest in pay-per-click advertising for the most profitable commercial real estate search terms in your market? Make sure that users who click your ad land on a page with a high-resolution welcome video. Using the right branded photography and videography helps tie your marketing efforts together and makes them all stronger!
JSL did a tremendous job for my company in the designing of our logo as well as constructing and developing our entire website from the ground up. I highly recommend them – they even stick to deadlines – what a rarity!”
But Don’t Just Take Our Word for It!
To help your business rank higher on Google search engine results pages, turn to JSL Marketing & Web Design for Photography services. Read through our many five star reviews, testimonials, or contact our past clients for real-life references!
Your Commercial Real Estate Photographers
While that is impressive, we’re most flattered that our clients share the critics’ opinion of our work. Take the example of Mangrum Commercial, one of our Dallas-based CRE clients. When we met Mangrum Commercial, they had no logo, branding, or website. We worked closely with them to understand their needs and develop a brand-new logo and website. The results were great, but we’ll let Collin Mangrum of Mangrum Commercial tell you himself!
Ready to Get Started?
Start Your New,
Photography Project Today!
If you’d like to learn more about our services and strategies or how to get started with your own shiny new Photography project, then get in touch with us. We’re here, we’re ready, and we’re the perfect Commercial Real Estate web designers for your next project.
You can reach us by filling out the contact form below, or by sending in a pricing request for your specific needs. Or just give us a call anytime, no really, anytime.