Once we had the color palette, fonts, logo, and seal decided on and approved we got to work creating the requested brand collateral. Typically, this can include anything from business cards and letterheads to T-shirt designs and so much more. In the case of Frisco West WCIDDC, we designed business cards, a letterhead, magnets, stickers, and pens. Again, we are really happy with the way each item turned out and enjoyed working on this portion of the brand development process.
We also redesigned Frisco West WCIDDC’s website so that the new site would be in line with the new brand. The old website was essentially brand-less, but with this redesign we were able to incorporate the logo, overall color scheme, and fonts that matched the newly created brand. This will help to promote brand consistency and recognition as the district grows over time.