Dallas Truck Parking

The Process

While we know that appearance plays a vital role in drawing new audiences’ attention, we also acknowledged that the demographic we were targeting might find a website more appealing if it was built with directness and simplicity. For this reason, most websites from businesses with an analogous audience adopted a more traditional design approach, which frequently resulted in seemingly outdated looks. We avoided this by creating a neutral layout with a clear and effortless navigation that laid the basis for a fashionable yet accessible design. After exploring different color options we established that a palette using different shades of grays, as well as a bright yellow tint to accentuate focal points on each page, would effectively match our initial aim. Industry-related, high-quality images were accurately selected to add eye-catchy elements to each page. An additional challenge consisted of arranging the booking form in an orderly and effortless manner. We opted to break it down into four steps, with each step being accessible only through a button that would appear upon the concluded filling of the fields required within the previous step. This process walks the user through the registration procedure and avoids excessive scrolling on the page.