LeeTrans is a established logistics and transportation company providing critical freight movement and supply chain solutions. Specializing in trucking and freight forwarding, the company has built its reputation on reliable, efficient cargo transportation for commercial and industrial clients.
Headquarters
Plano, Texas
Industry
Logistics, Software, Information Technology
Services Provided
Website Design & Development
Listening and Translating Vision into Design
This project was a true dialogue. The client had a strong vision for a dynamic, illustrated aesthetic, which we translated into the final design with these key directives:
- Prioritize custom graphical illustrations over standard stock photography.
- Incorporate geometrical shapes that interact and overlap dynamically.
- Use the brand’s orange accent in a measured and strategic way.
- Feature accurate, relevant imagery for the services they offer.
One of our first concepts was actually too familiar—the client felt it was “too similar to the old website.” That feedback was invaluable. It pushed us toward the more modern, elegant look they ultimately loved.
A great example of this collaboration is the main hero graphic on the homepage. The client wanted it to tell the full story of Lee Trans at a glance. So, we worked to visually weave together their key pillars: Customer Service, Software Technology, Transportation, their Drivers, and their Trucks.
Building a Site That Works Hard for Their Business
Working on a dedicated development site, we built out each page with Lee Trans’s specific needs in mind. This wasn’t just about looks; it was about function. We integrated their BambooHR careers portal directly into the site and ensured that all resumes were sent to their preferred email address. We added a helpful “How did you hear about us?” dropdown to their contact form to improve their marketing insights.
We also highlighted their industry credibility by creating a new “Affiliates & Associations” section to showcase their memberships. For their team, we updated the employee portal to include a convenient dropdown menu and created a new privacy policy page. And of course, we made sure visitors could easily connect with them on social media through icons in the footer.
The Final Touches: Polishing and Performance
As the site came together, our team did a meticulous quality check. We smoothed out inconsistencies in fonts, spacing, and formatting to ensure a perfectly polished experience.
Behind the scenes, we optimized the site’s speed by fine-tuning the settings and enabling caching, ensuring the new site wasn’t just beautiful, but also fast and reliable. What started as a single-page refresh blossomed into a rewarding, full-scope partnership. We’re proud to have delivered a website that truly reflects Lee Trans’s modern approach to transportation. The new site provides a clean, professional, and engaging digital home that supports their business goals and sets them apart in a competitive industry.
A New Foundation for Growth
At JSL Marketing, we believe the best projects grow from genuine collaboration. Just like our work with Lee Trans, we begin by listening closely to your goals, your brand, and your audience. We then blend that strategic insight with expert design and development to create a digital foundation that not only looks impressive but also works diligently to support your business objectives.
Whether you’re looking to refresh a single page or embark on a complete website transformation, we have the process and the passion to guide you from concept to launch.
Ready to Start Your Own Project?
We Are Ready and Waiting to Update, Polish, and Shine Your Website!
We love a challenge and making the digital world more functional and beautiful.
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