AR-51 creates real-time motion capture and immersive experiences that empower sports rights holders, storytellers, broadcasters, creators, and researchers using cutting-edge AI, deep tech, computer vision, and real-time technology. With industry-leading technology and a commitment to constant evolution, AR-51 delivers unparalleled solutions that are already shaping the future.
Industry
Media & Entertainment, Sport
Services Provided
Website Design & Development
Design Goals and Challenges
For their new website, AR-51 wanted a design that reflected the cutting-edge, immersive technology solutions they offer. In addition to looking professional, visually engaging, clean, and easy to navigate, the site needed to highlight their expertise in sports technology and provide comprehensive information on all their motion capture services. This required our team to carefully manage dense, technical content while ensuring a smooth and intuitive scrolling experience throughout the site.
Design Powered by Motion and Innovation
At the client’s request, the new website was designed with a strong emphasis on sports technology and built to deliver an immersive user experience. The layout was carefully developed to ensure a seamless interface and transform complex information into a compelling narrative. We proposed a dark-themed design that uses a refined palette of blue tones exclusively. Soft, glowing background lights—paired with fluid, animated elements—evoke three core values of the industry: innovation, energy, and motion. A rich variety of graphic components helps condense both content and imagery in a way that keeps users engaged without overwhelming them or pulling their attention away. These design choices not only enhance the site’s visual appeal but also improve usability, making scrolling smooth and the overall structure scalable. The result is a website that is modern, interactive, accessible, and visually striking.
JSL made the process so smooth—listening to my feedback and creating a website that truly represents The Clayground’s vibe. The booking integration works perfectly, and the design is exactly what I envisioned!”
STEPHANIE S.
Owner of The Clayground
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