Disability Advocates of Kent County is an organization that advocates for accessibility both on and off-line; their site and logo weren’t serving the very people who needed to be served the most.
Disability Advocates faced a difficult challenge, as they hold themselves to a high standard, but their website just wasn’t measuring up. They work tirelessly to create an accessible environment for all, so, when their own branding and website proved to be not only outdated, but inaccessible, they turned to JSL for help.
JSL Marketing & Web Design starts every branding project off by getting to know you, your company, message, and most importantly, your “why.” From there, we funnel those core principles into a creative process that transforms your verbal mission into a visual point of focus.
Their old site presented a host of problems for Disability Advocates and the community they serve. The site itself was not ADA compliant, making it inaccessible for most of their users, it was not responsive on tablet or for mobile users, and their branding was not reflected at all. Even their old logo never made an appearance in the design of their site; neither did their colors. Instead of their branded gray and teal, they used black and orange.
Once the content was solidified, our content director was able to pass the copy created on to our lead designer to implement into the new website design.
One of the main points of updating the design was to create a hierarchy within the copy that was efficient and made sense. Modern and relateable imagery was used to bring the site into the new decade. And to make sure that it’s accessible for all, JSL made a point of including alt-text with EVERY image on the site to make sure everyone can appreciate the updated design.
Navigation and Hero
One of the first orders of business for redesigning the Disability Advocates website was to design an effective navigation and heroheader section that would entice and maintain the interest of users from the moment they enter the site. The original inspiration behind the logo was implemented as the hero-image content.
Mobile & Tablet Friendly
No JSL web design is complete if it is not also fully responsive on all platforms; desktop, tablet, and mobile. JSL’s web design team took special care to make sure every facet of the design was optimized for easy viewing across all devices, regardless of size, operating system, or model.
The original Disability Advocates logo, though well-intentioned, was far too specific for their needs. First, they serve more than just the communities in the Kent County area. And second, their logo depicted imagery that was too specific to mobility-related disabilities.
JSL Marketing & Web Design starts every branding project off by getting to know you, your company, message, and most importantly, your “why.” From there, we funnel those core principles into a creative process that transforms your verbal mission into a visual point of focus. To convey the principle of “inclusivity through intersectionality,” we created a minimalist icon depicting a braid or woven fibers.
For Disability Advocates’ colorblind and vision-impaired users, the colors needed to be optimized to ensure maximum readability. And even if the user couldn’t determine the colors, the different shades had to be easily distinguishable.