About the Company

Hansen Recruiting works with ad agencies, large corporations, E-commerce companies, and start-ups to find the best creative, digital, and marketing talent nationwide.

Headquarters

Denton, Texas

Industry

Talent Acquisition, Human Resources

Services Provided

Content Writing
Brand Development
Website Design

The Premise

Hansen Recruiting originally approached us in need of a website redesign, but as we progressed through the redesign process it became clear that a full brand refresh would be greatly beneficial to the company. So, we ended up working on the website redesign and brand refresh at the same time, and were able to create something truly unique and much better suited for Hansen Recruiting’s current needs.

The Brand

After completing a full brand analysis, in-depth competition research, and target market evaluation, we determined that the new look and feel for Hansen Recruiting should be modern, fresh, original, artistic, and innovative. So, with those characteristics in mind, we got to work selecting colors and fonts, and also creating a logo that truly embodied Hansen Recruiting’s values and uniqueness.

The first step was simplifying the name depicted within the logo from “Hansen Recruiting Interactive, Media, Digital” to simply “Hansen Recruiting.” Next, we selected a creative cursive font to use within the new logo. We opted to place the primary focus of the logo on the words “Hansen Recruiting” using that cursive font instead of creating an icon to go along with the logo, feeling as though the name could stand alone well enough.

Old Logo

New Logo

The Website

With the new branding created, tested, and approved, it was time to move on to the website.

The old site was disorganized, not cohesive, outdated, and didn’t appeal well to the brand’s ideal target audience while the new site incorporates all of Hansen Recruiting’s cohesive brand elements, and is also modern, fresh, creative, artistic, and easy to navigate.

The Result

We got the opportunity to be creative, artistic, and fun with this web design project and we love the way both their website and their logo turned out. From the layout and navigation of their shiny new site to the incorporation of imagery, color, and whimsy, we were as happy as our clients when their project went live!