MacBook Pro Mockup showing the top of the homepage of the Flexwise Counseling website

Every human being is unique, shaped by their life experiences and the lenses through which they view the world. At JSL Marketing & Web Design, we believe that the branding of the people and organizations we turn to for help in navigating life’s complexities should reflect this uniqueness. With this client-centered approach in mind, JSL Marketing & Web Design embarked on a transformative journey with FlexWise Counseling, an emerging counseling office based in Dallas, Texas.

FlexWise Counseling sought to develop their brand from the ground up, and JSL Marketing & Web Design embraced this opportunity wholeheartedly. Recognizing the significance of creating a brand that inspires trust, JSL Marketing & Web Design dove into the project with a commitment to craft a brand that exuded compassion and understanding.

Brand Development

The philosophy behind the chosen logo design was rooted in simplicity and capturing the essence of life’s complexity and navigation. The interweaving lines within the logo symbolize the intricate and interconnected nature of life’s journey. Each color within the lines represents the various stages of personal growth and transformation that individuals experience throughout their own unique paths. The icon, represented by a single line, signifies the idea that all roads ultimately lead back to the individual seeking counseling support.

Mockup showing the different colors selected for the Flexwise Counseling brand

Website Design

Taking cues from the stringlike elements of the logo, JSL Marketing & Web Design skillfully integrated these graphical elements throughout the website design. By establishing a consistent visual language, the website became an extension of the brand identity, providing a cohesive and immersive user experience.

To ensure optimal usability and user-friendliness, JSL Marketing & Web Design focused on maintaining a simple and streamlined overall structure for the website. This approach allowed for the incorporation of additional graphical elements without overwhelming the user or creating visual clutter. Recognizing the importance of catering to users who may be in a state of emotional crisis, it was paramount to create a site that welcomed visitors and guided them swiftly and efficiently towards the resources they needed most.

Phenomenal company with even better people. I used and still use them today for my start up company. They have been patient and knowledgeable with my team and myself every step of the way. Communicate well and are very timely, too. I’d give six stars if it was an option. Highly recommend.”

NATE T.