Dr. Cynthia D. James is an International Speaker, Philanthropist, Author, and Ambassador to Africa for the Diaspora. Dr. James’ new project PROTÉGÈ gives to young women in search of success the opportunity to join her in an immersive, empowering experience in different locations across the African continent.

Evoking Mindfulness

The client requested our assistance with putting in place definitive brand guidelines, creating an elevated, classy, and recognizable trademark, and building an online presence for their project. It needed to evoke emotions in a young, women-based audience and effectively communicate the educational, cross-cultural, and spiritual nature of the force moving their initiative. The new logo concept uses Dr. James’ initials to recreate a harmonious yet compact graphic, with each letter filling up the space in a way that forms a new geometric shape. The chosen colors draw a symbolic parallelism between the project’s mission and new beginnings.

The Website

The website is built on a single-page layout, per the client’s request. For this reason, we adopted different tactics to help the user with the scrolling. The navigation, which always sticks to the top of the page, contains the links to the respective sections of the site. We implemented some horizontal scrolling in the form of a slideshow not only to optimize the accessibility of the information but also to create an aesthetic break from what would otherwise be a redundant layout. The new build-up and the use of alternate colored sections and gradients increase the users’ engagement and show that PROTÉGÉ invests in modern trends to reflect their progressive values.

Phenomenal company with even better people. I used and still use them today for my start up company. They have been patient and knowledgeable with my team and myself every step of the way. Communicate well and are very timely, too. I’d give six stars if it was an option. Highly recommend.”

NATE T.