Commercial Photography Grand Rapids MI

When you need the best Grand Rapids product and corporate photography and videography, turn to JSL Marketing & Web Design! We’re right in Downtown Grand Rapids and would love to meet up!

Choose the Best Photography and Videography Grand Rapids Offers for Your Visual Needs

There are a lot of great cities in Michigan, but Grand Rapids might just be the best (actually, no, we KNOW it’s the best). GR has outstanding restaurants, attractions, and, of course, breweries. However, while the beer and furniture scenes might have earned Grand Rapids its time on the national news, we also boast some amazing Grand Rapids photography and videography locations in town and around West Michigan.

However, photography is more than just capturing images. If you’re a business-owner, it’s about using those images in a way that compels your customers to act. Your corporate photography and product photography shots need to be used to further your business goals wherever they’re displayed, whether that’s on social media, your website, or in email campaigns. A picture is worth 1,000 words, after all, so it’s imperative that you’re doing more with your photography and videography in Grand Rapids than just taking pictures to take pictures.

Luckily, our Grand Rapids commercial photography specialists have you covered. If you need stellar and compelling web visuals, turn to Grand Rapids-based JSL Marketing & Web Design for all your creative needs! We were born in the Mitten State and would love to work alongside you on your next Grand Rapids photography or videography shoot!

Professional & Local Commercial Photography Grand Rapids MI

You need compelling visuals to properly promote your products and business in today’s commercial environment. Your customers have unprecedented access to visuals, whether through social media, Google Images, e-commerce, or YouTube.

That’s great news for your business: one study found that high-quality images of products are a big factor in purchasing decisions for about 67% of customers. Using high quality images or videos of your locations, products, team members, and services can drastically increase e-commerce revenue, product sales, customer trust, and customer familiarity with your business.

However, it’s not just as simple as taking pictures or shooting a quick video. The study also noted that high-quality images had the greatest impact on sales decisions. While we’d love to tell you that you can just snap a few pictures with your old iPhone 5, that’s not going to get the best results.

Professional Photography & Videography Equipment for Professional Products

To achieve those increased checkout rates and customer satisfaction rates, your photography and videography in grand rapids MI needs to be on point. That means quality lighting, impeccable angles, consistent branding, and targeted messaging that conveys more than just a picture.

Plus, demanding commercial photography, especially in a business environment as competitive as Grand Rapids, requires specialized digital equipment and skills. Think advanced cameras, specialized lens, and particular post-shot editing. Check out our own Instagram to see what we mean!

Unfortunately, an Instagram filter and your iPhone’s cropping feature just can’t do what a professional product photographer or corporate photography specialist can.

That’s where our Grand Rapids commercial photography experts enter ‘the picture’ – see what we did there?

 We not only have the commercial photography and editing skills to take fantastic pictures – we also have the marketing mindset to take those pictures to the next level and actually make them work for you.

Flat lay of camera equipment

Commercial Product Photography Grand Rapids MI

​If you sell online, your web-based storefront serves as your brick-and-mortar store. Your online images let your customers judge the quality and look-and-feel of your products before purchasing, just as if they were at a physical location.

The team at JSL Marketing & Web Design in Grand Rapids is here to make sure that your customers can get all the information they need from the professional product photography we offer. That means our product photography experts will:

Optimize your product photos for both mobile and web-based viewing

Make sure these images match your existing branding

Display multiple angles and examples of products

Use high-end, professional equipment to get the quality shots you need

While product photography is great for e-commerce, our photographers can do more than just take pictures. Our team might suggest additional options to generate better e-commerce conversions for you, too.

E-Commerce Is More Than Just Photos and Videos...

​Take informative product descriptions for instance These are another great tactic to use to help customers click ‘Check Out’ on your website.

Our team can help write that description, as well as alt text, and work with you to make sure your site is search engine optimized. After all, it’s hard to check out from a website you can’t find on Google. And while we’re at it, we might also discuss how we can add the right quality and quantity of product reviews to entice those e-commerce visitors to buy through strong reputation marketing.

This sort of full-service comprehensive marketing approach lets our team do more than just take pictures for an e-commerce site. It lets us create a marketing strategy that’s greater than the sum-of-its parts!

Of course, not every business operates just a digital storefront…

Corporate Photography Grand Rapids MI

Many brands need descriptive pictures of team members and physical locations for their web presence. Since we have team members living in Downtown Grand Rapids, we can send our experts to your business to get an idea of the best way to take and utilize your imaging. This on-scene photography helps us better understand your business, the photos we’ll be taking, and what you need from our photography or videography services.

Our Corporate Photographers Might Suggest Any of the Following:

Location Images

If you have a new store to promote, informative photography highlights the offerings, hours, and products of the location. Our team will make sure that our photos capture everything your customers need to know about your stores, shops, and locations.

Bios & Headshots

Some studies suggest that personalization of your brand’s messaging might actually increase revenue by 15%. Use our Grand Rapids corporate photographers to humanize your brand through effective bio photos, headshots, and team photos. Use team photography to remind your customers of the people that make your brand the success story it is!

Website Homepage Images

Website users spend more time looking at the primary image of a page than they do reading the copy on that page! That means that your content marketing and SEO strategy might be falling flat if you’re not using effective web images to grab your customer’s attention. Our Grand Rapids photographers can sit with you and discuss what imagery should go on your homepage to captivate and entice your customers.

Fun Social Media Images

Birthdays, anniversaries, team lunches, company happy hours, and exciting business wins aren’t just a part of your internal business culture. They’re opportunities to showcase the fun and newsworthy happenings of your company to your social media followers. Our social media marketing and corporate photography specialists will sit down with you and plan out a photography content calendar to capture and promote those moments to your social media followers. Your business is more than just revenue, suits, and locations; show that to your customers with fun social media photography!

Call Us Today for the Best Photography & Videography Grand Rapids Has to Offer

Ready to get started on your next photo shoot or video? Call us today!

Our Grand Rapids team members would love to meet up at Founders, Stela’s, Madcap, the Downtown Market, or any of the great locations around town to discuss your commercial photography needs!

You can reach us at 877-514-0276 or fill out the form below and we’ll have one of our product and corporate photography experts reach out!

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