About the Company

Village Jewelers is a family-owned fine jewelry store In Frisco, Texas. This local favorite was founded in 1981 by Phillip Samuels and grew into a six-location chain over the next few decades.

Headquarters

Frisco, Texas

Industry

Jewelry, Retail

Services Provided

Content Writing
Brand Development
Website Design
Photography
SEO

About Village Jewelers

The jewelry industry, like many other industries, has changed a lot within the last decade, and those market trends presented new opportunities and risks to Village Jewelers. Improved e-commerce options allowed wholesalers and international businesses to ship jewelry anywhere in the world, a development that meant a lot more competition for local and family-owned stores like Village Jewelers. To add to that, diamond sales, the bread-and-butter of the jewelry industry, were falling year after year with changes in the tastes and preferred price points of younger generations.

Those evolving preferences and increased competition cut into the bottom line of many local jewelers. Given all these disparate challenges and opportunities, Village Jewelers wisely turned to the JSL Marketing & Web Design team to create the impressive and powerful website their customers expected! And the rest is history!

The Process

With all these goals in mind, we got to work on choosing several different website design styles for Village Jewelers to peruse. Once they had selected a style, a basic color scheme and a website layout, we moved onto writing the content that would be displayed on this website and researching what keywords Village Jewelers needed to rank for. From there, we set about writing the website’s copy, paying special attention to content flow, how content linked to other pages on the site, readability, and the calls to action that Village Jewelers most needed.

The Website

Village Jewelers operates in a beautiful space, surrounded by beautiful gems and sparkling diamonds – and we wanted to make sure that potential customers could see that beauty.

Photography

Our team also utilized another one of our specialties when designing the Village Jewelers website: photography. Village Jewelers offers customized jewelry creation. This is an amazing service in the Frisco area, and our team made sure that our photography presented the best possible angle of all the fine pieces Village Jewelers had to offer.

Improved Lead Generation

Potential customers were searching for answers to jewelry-related questions every day through search engines like Google, BING, and Yahoo. The JSL Marketing & Web Design content team recommended relevant blog titles around diamond ring purchasing, watch-repair, and other industry-specific keywords to capture this traffic. Now across all metrics, the new Village Jewelers website is performing exceptionally well

The Result

After the website was live and attracting hits, our team evaluated all aspects of the project, a process that lets us know if we’re hitting the mark with our website builds. Across all metrics, the new Village Jewelers website is performing exceptionally well! We crosschecked what we saw through Google Analytics with the Village Jewelers team to make sure that the web traffic we recorded was converting into foot traffic in their stores. On all counts, our team had knocked Village Jewelers’ project out of the park!