Sullivan Law is a trusted law firm & Fee Attorney in the Dallas-Fort Worth area for commercial & residential real estate law, business law, estate planning, family law, & mortgage document preparation.
Writing the Content
Luckily, the JSL team was up to the challenge! After meeting with the client to discuss their online tone and voice, creating custom content-templates to help the client share their history, team, values, and benefits, and performing extensive research into their service areas, our team put the pen to the pad (or rather, fingers to the keyboard).
By staying in close communication with the client throughout the process, JSL was able to create content that fit their voice, spoke to their clients, and clearly portrayed their services and the benefits that working with Sullivan Law could provide. JSL offered multiple rounds of revision to ensure that the content perfectly met every need and that the client was as happy with the end result as our team was!
Creating the Brand
And in the case of branding and identity, prior to the start of the project, we asked the Sullivan Law Team to send us three logo examples that they liked, either for stylistic preference, or as an indicator for stylistic trends within the industry. Right away, a pattern emerged. All caps, sans serif fonts with condensed forms, and icons consisting of medium-sized straight lines. The direction was clear. The only question was how we could maintain the integrity of staying within the assigned theme that was provided, while also designing something unique enough that would set them apart from all of their competitors.
The Final Look
The client liked the font chosen for option one, but preferred the icon in option two. The icon in option one was strong, but the client also felt that it was too familiar, and in favor of selecting something definitely unique, chose the icon from option two.
Along the designing and editing process, we also moved from a left-aligned composition to a centered composition. A left-aligned version is included, but only to be used in rare instances when the centered logo version is too tall to fit into a space.
Designing the Website
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When all was said and done, JSL managed to create a memorable brand and website for Sullivan Law Offices. Standing out and rising above their competitors, we created a marketing blueprint for them that we’re confident will last and bring value throughout the years to come.
This type of diligent and directed work is what has earned JSL Marketing & Web Design award after award including UpCity’s National Excellence Award for two years in a row.