Focus Advisors

About the Company

Focus Advisors is the leading advisory to collision repair entrepreneurs looking for guidance and advice in buying, selling, or expanding. Their full service FINRA registered M&A advisory firm assists owners in selling, or growing strategically to prepare for an eventual sale, building and securing maximum value for their businesses.


Oakland California


Legal, Automotive

Services Provided

Content Writing
Website Design

The Problem

Focus Advisors had a website wasn’t connecting to their target audience. Upon review, JSL and Focus Advisors agreed that between the content and media, the overall feel that the site gave off appeared to be a canned template. Images were non-specific stock imagery. The content could often times be vague and a little too sterile.

JSL was tasked with the challenge of giving their brand a tone of voice that was both approachable and knowledgeable. They needed a site that wouldn’t alienate their potential customers with big words and industry jargon, but they also needed to show their credibility and demonstrate their knowledge about the industry. A combination of these factors would inspire trust and turn their potential clients into real leads.


After working with Focus Advisors to establish the correct tone of voice for their brand, our copywriting team got to work creating content for the website. Keeping all of our main project goals in mind, we drafted up some content and then revised until we nailed down exactly what Focus Advisors was looking for. Creating high quality, brand-friendly website content can take some time to get just right, but the end result is always worth the attention to detail.

Once the content was solidified, our content director was able to pass the copy created on to our lead designer to implement into the new website design.

Website Design

We created a design that met their needs while looking modern, fresh, and pleasing. We stayed with their original colors to maintain the integrity of their brand. But we did give their logo a slight and subtle touchup so that their brand as a whole, not just the site, conveyed a modern feel.

Our team was both precise and creative in the way that the new content was presented on the site, dividing it up into easily digestible sections and creating a path with the copy that would take the user through an experience rather than a lecture.

Strategic calls-to-action were placed throughout the site. Whenever information was offered, the user was shown an option where they could act on that information, whether it was by clicking a button to another page, filling out a form, or encouraging them to stay on the page longer.

Focus Advisors website design mockup on a mobile device
Focus Advisors web design mockup on a MacBook
Focus Advisors website page designed by JSL in Dallas
Focus Advisors website page mockup designed by JSL Marketing in Dallas
Focus Advisors webpage mockup designed by JSL Marketing
Focus Advisors web project mockup on different devices
JSL Marketing Team member working on the terrace

Ready to Start Your Own Project?

We Are Ready and Waiting to Update, Polish, and Shine Your Website!

We love a challenge and making the digital world more functional and beautiful.

Our Portfolio

Want to See More? Check Out More of Our Recent Work!