About the Company

United MegaCare is a Dallas-based philanthropic foundation, founded in 1997 by renowned pastor, activist, and philanthropist TD Jakes.

Headquarters

Dallas, Texas

Industry

Nonprofit, Philanthropy, Charity
Social Awareness

Services Provided

Content Writing
Website Design

About United MegaCare

This organization was heavily involved in several different charitable focus areas across the country when they came to us in 2019, but the most salient missions for United MegaCare were disaster resiliency, education, family outreach, and health and wellness. United MegaCare is a well-known and well-respected charity in the nonprofit space, and they were looking to take their website to the next level.

United MegaCare had a few special business needs that they wanted to address with a stunning website, needs that couldn’t be addressed by just any web designer. Every business’ situation is unique, but United MegaCare was in a very specific industry and needed a website that reflected that. Lucky for United MegaCare, customization is one of the many qualities we pride ourselves on at JSL Marketing & Web Design! Now that we knew what needed to be done, our expert team got to work!

The Goal

In order to drive the most donations, United MegaCare’s site also had to be easy to use. This is a good web design principle for any industry, but it was especially pertinent for United MegaCare’s target demographics. Americans born before 1965 drive about 2/3rds of total giving in the US, which meant that United MegaCare’s site had to be easy for older users. To be accessible to that demographic, the design needed clear calls to action, large clickable buttons, a lightning-fast load speed, as well as links that functioned correctly and made sense.

The Website

Our team made sure that our web designers and United MegaCare worked towards the same goals by compiling a one-stop-shop of project aims.

On-Brand Design

United MegaCare, like any other philanthropy, wanted to use its color scheme to drive donations. That meant their website’s design needed to be warm, inviting, and encouraging. Plus, United MegaCare is a diverse organization that serves diverse communities and the images and photos we added to the website needed to capture that variety and inclusivity.

Compelling Content

Well-written content is a given for any website in 2019, regardless of the industry being marketed, but United MegaCare’s content needs were a little different. Web content for charitable organizations must create an urgency in the mind of the prospective giver, while still remaining upbeat and positive, never manipulative. That’s a fine line to walk, but we knew our content writers were up to the challenge!

Digital Donation

United MegaCare wanted to know that their website was converting website users into givers. The Digital Age has revolutionized nearly every facet of modern life and charitable giving is no different. United MegaCare’s site users wanted to give generously online as easily as they could order a pizza or pay a utility bill. The new website offers that same ease of use.

The Result

No marketing campaign is complete without an honest look back on the successes and failures of that campaign. After the new website was complete, our team tested the new model to see if we had achieved the goals we had been aiming at with United MegaCare. Here are some of our biggest takeaways:

Faster Load Time

United MegaCare’s website load speed drastically improved, which meant their users could access the site easily and find the philanthropic effort or information they were looking for right away.

Head-Turning Design

The new site’s graphic design was immaculate, gorgeous, and professional, and site users were now leaving the site impressed with both the quality of the website and the United MegaCare brand.

Ideal Optimization

United MegaCare’s content was now search engine optimized, resulting in more patrons finding their story and campaigns online through browsers like Google, BING, and Yahoo.