About the Company

Southcrest Consulting, LLC has a strong reputation for priding themselves on service with integrity and the highest level of ethical standards. They provide a full suite of carriers to support the insurance needs of any business. They’ve established themselves as industry leaders by keeping innovation and accessibility at the forefront of their minds.

Headquarters

Southlake, Texas

Industry

Finance, Consulting, Insurance

Services Provided

Brand Development
Website Design

The Problem

A clear call to action with an organized interface was a must when Southcrest Consulting looked to update their online presence.

Southcrest has two sub-brands, Southcrest Consulting and Southcrest Insurance Solutions. While Southcrest Consulting, LLC provides the highest level of client service to mid-market companies and beyond, Southcrest Insurance Solutions, LLC serves the insurance needs of businesses, business owners, and their employees. The goal was for each sub-brand to stand out as their own entities and look cohesive under their parent brand, Southcrest US. In order to achieve this, Southcrest wanted to redesign and restructure their website without alienating current clients.

Project Goals

After an initial meeting, we determined specific goals we hoped to achieve throughout this project. Our first step was to update all three logos to look more modern, cohesive but professional enough to stand alone.

Our design team used their original website layout and theme as a base, but worked to modernize the designs, and restructuring them to include a clear call to action.

The Process

Our team presented three different concepts that varied in how much they departed from the original concept. The first concept made only minor alterations, the second was more of a departure, and the 3rd concept only retained fragments of the original logos but was primarily new.

The client considered the 2nd option but ultimately decided to move forward with the 1st option, retaining a majority of their original design. Only the determined aspects of the content and design were updated, but it was enough to give their brands a cohesive and fresh new look.

The main change to their logo was the updated colors. Previously, their colors were limited to black, white, and gray. JSL introduced dark navy and a vibrant, bright green to add some dimension to the design elements.

When we began working on the website, we worked closely with Southcrest’s team to reorganize and structure their layout to connect the different design elements. Our team then incorporated that into a new design that reflected their new, updated brand standards.

The Result

Our team is thrilled with how the overall design and logo revamp turned out, Southcrest has a fresh looking website that’s updated to today’s standards while still offering brand recognition.

Looking to redesign your website? Call JSL Marketing & Web Design at 855-869-4764 to start your next web design project today! We have years of experience designing and redesigning amazing websites for businesses around the country.