About the Company

Skyline Trucking LLC, is a Grand Rapids based, medium sized transportation company.

Headquarters

Grand Rapids, Michigan

Industry

Transportation

Services Provided

Content Writing
Website Design

About Skyline Trucking

Beginning in 2008, they made a point to prioritize family and their drivers. They believe in the value of people and they work to consistently show this through their practices and in how they treat their drivers, customers, and their employees.

The Problem

Skyline Trucking LLC came to us with a clear vision and an established reputation, but they needed their messaging and website design to match.

Their content appeared disjointed in some places and inefficient in others. Their web design, though it had a good basic structure, was a bit outdated and needed an update to help bring their design into 2020.

Writing the Content

Skyline Trucking not only needed an updated website but updated copy to accurately showcase what they do, why they do it, and what makes them different from the other trucking options in West Michigan. Luckily, JSL Marketing greatly enjoyed taking their existing content, researching what their competition was doing well, and bringing together both aspects to reflect Skyline, their history, and their values.

After meeting with the client to learn about their content preferences and any industry verbiage to implement or avoid, the JSL team wrote fresh content, supplementing and expanding upon their current copy, and designed their clear, modern website around it. The content team truly loved working with this client because of their strong communication and streamlined edit rounds!

Creating the Brand

JSL worked extensively to make sure that the new website was accessible and aesthetically suitable to all age groups.

Clearly distinguished sections were designed to flow easily from one to the other cohesively and efficiently, making their content read easily and deliver their message clearly. Established branding colors lent themselves easily to the design to create a captivating and modern look with the potential to stay up to date for the next several years. Web designs that have longevity are the priority for JSL Marketing & Web Design. It’s not about designing something that’s trendy. It’s about designing a website that matches the message and integrity of the brand it supports and creates the best value for years to come.