Dallas Video Production

Step One
Development
& Planning

Our first step is always about your story. We want to create and develop your idea to its fullest potential so that you can showcase your brand, what makes you different, and put your own stamp on your video. We’ll ask you questions like, “why is your story unique?”, “what’s your ‘why’?”, and “how is that important to your customer?” After we’ve nailed down your why and how we can then craft your unique answers into a story that will speak to your audience.

After your why, we’ll discuss the other necessary questions like who and where – who will be in your video and where will they be? What will they be doing? This is where your script and storyline will come together, as well as your choice between animated video or live action.

Step Two
Streamlining &
Pre-Production

Pre-production is the time to imagine and conquer any problems we might encounter during production. This is the time to simplify the next steps, make a game plan, and organize how to best utilize your time, budget, and script.

This is also when we will visualize the shots with a digital storyboard. This is a helpful step where we’ll plan out the tools needed to best showcase your story. After the storyboard is confirmed and agreed upon, we’ll transcribe it into a shot list with notes on the needs, design aspects, and composition, as well as lens choices, angles, lighting, movements, etc. This is also when we will make the schedule for the day of the shoot.

Step Three
Production
(Live Action)

Production is the execution of all the planning of the previous two steps, and because of the time and detailed plans made in steps one and two, our shooting will be seamless, straightforward, and uncomplicated.

Not everyone loves being in front of the camera, and that’s ok – we’ll make it as painless (and even enjoyable) as possible, all while directing you and helping you.

For animated videos, production looks a little different and is typically combined with post-production and editing. But don’t worry, you’ll have a chance to make edits as needed.

Step Four
Post-Production
& Editing

Post-production is where the magic happens. During this step, we’ll take all the shots we took during production and mold it all together into your ultimate story and product.

Just as step three is sometimes the shortest step, this is usually the longest step because of the multiple rounds of edits, cutting what is not needed, and re-arranging what is. Post-production can also include music, voice-overs, motion graphics, special effects, editing, and color correction.

Video post-production is where technical expertise and creativity join to make your final product glow and speak to both your audience and you. Think of it like a puzzle we put together, piece by piece until the final picture is shown.