March 29, 2019

James Leff, CEO of JSL Marketing & Web Design, Accepted into Forbes Agency Council

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies

Dallas (03/26) — James Leff, the CEO of JSL Marketing & Web Design, a full-scale, growth-focused digital marketing, SEO, and web design company based in Dallas, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

James Leff was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome James into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, James has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum. James will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com and to contribute to published Q&A panels alongside other experts.

Finally, James will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

James Leff states, “I am incredibly excited to join the Forbes Agency Council and cannot wait to collaborate with other members and share my expertise and insights via articles and panels. JSL Marketing & Web Design hopes to enrich – as well as learn from – this expert community to further solidify us as leaders in digital marketing, web design, and SEO.”

ABOUT FORBES COUNCILS

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

For more information about Forbes Agency Council, visit forbesagencycouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

JSL Marketing & Web Design | 877-514-0276 | Info@JSL.Marketing

1920 McKinney Ave – Floor 12, Dallas, TX 75201

March 21, 2019

The JSL Company Story

Our JSL company story starts out like many – we saw a gap in the market, something missing that we hoped we could fulfill. We decided to be better, to serve the community better, and to provide better services for our customers and their businesses alike.

We noticed that, though there are many digital marketing companies or web design agencies in the area, none of them were treating their customers as individuals, and none of them were taking the time to get to know their clients’ individual needs, desires, or history.

We don’t like being treated like one of the masses, and we know our clients don’t either – so we changed the game.

In the Beginning (of JSL Marketing)

Every company has a story, and each one is unique and points to their ‘why’. And though JSL Marketing & Web Design loves to help our clients discover and utilize their stories, values, and ‘why’ – we started off just the same.

Originally, JSL Marketing wasn’t the full-scale, all-in-one digital marketing and website design firm that you see now. We started out small. Really small.

Our original team was just two. Two people with other jobs, other careers, who wanted to help out companies who needed a little encouragement and a little education about web design and SEO – which wasn’t nearly as big of a deal back then as it is now.

Our founders didn’t start JSL Marketing to pile on as many clients as possible, or as much money as possible. Instead, they just wanted there to be an option out there where clients were treated like they should be treated, like they would want to be treated. Like we all deserve to be treated.

That’s why, in the beginning, before we had clients from coast to coast, before our team quadrupled in size, before we even had our current, fancy website – we created our 5 Core Values.

JSL Marketing & Web Design’s 5 Core Values

With our core values, we were able to create a plan for how we would act, how we would serve, and how our business would run. Because our values aren’t just important for how we treat our clients, but for how we treat each other in the JSL Family as well.

Integrity – JSL Marketing has always been committed to bringing you the best results. We strive to do everything with full integrity and honesty, no shady tactics or confusing reporting.

That’s one of the reasons we love working so closely with each and every one of our clients – because we want them to learn, understand, and grow alongside us.

Creativity – Digital marketing is all about creativity, from content creation to website design, even social media posts and branding. Luckily, we are passionate about finding new ways to bring a creative flair to all of our clients’ projects.

We know that our clients are all coming from somewhere unique, and they’re all going somewhere unique too. We don’t provide cookie-cutter websites, strategies, or proposals, as even most of our packages end up being customized to meet the needs of our clients.

Clarity – Communication is one of the areas we saw woefully lacking before JSL came onto the scene. Which is strange considering how huge communication is when it comes to design or marketing strategies.

We want to fully understand your company, your wants, and needs before we even get started. But we also want to continue to have open communication throughout your time with us.

We don’t want to be one of those companies you send a check to each month when you don’t even know what you’re getting. That’s why we are highly-responsive, have weekly check-ins and monthly meetings, and also send clear, concise reporting often.

Have any questions? Ask us and receive a response promptly and politely.

Authenticity – When you work with JSL, you can rest assured that every step of the process will be met with the utmost authenticity. We’re true to our brand and our values, and we’re also committed to bringing that same authenticity to your own brand and business.

We wanted to create a company that cared more about being real, honest, and transparent, than one that stepped on others or deceived to make it to the top.

And look at that – we’re at the top anyways. Who says that nice guys have to finish last?

Positivity – A positive attitude can go a long way, and we think it’s one of the most important aspects of any working business relationship. Not only with our clients, but within our own team as well.

We strive to communicate in positive, uplifting ways, and center around being solution-oriented rather than problem-focused.

Positivity, good work environments, and relationships are often the catalysts for great creation, and at JSL we are dedicated to maintaining a positive, happy working environment for both us and our clients.

Let Our Success Story Lead to Your Success Story

Between our core values and our different approach to working with clients as individuals, not numbers, JSL took off and skyrocketed to the forefront of digital marketing and design in just a few short years.

But even with success yapping at our heels, we still hold true to our values, our beginning, and our first ‘why’.

We wanted to create a company where we treat our clients like we would want to be treated, where we work as hard for them as we have for ourselves.

And it turns out, that hard work has paid off.

If you are in need of digital marketing, SEO, social media, branding, web design, or any of the other services we provide, get in touch with us to start your success story today.

Put us to the test and see the JSL difference for yourself. We can’t wait to work with you!

December 20, 2018

How to Be a Better Digital Marketer in 2019

JSL Marketing & Web Design has had a stellar year and we don’t plan on slowing down.

But how can we keep growing? What’s our shiny secret? How do we continue to bring the very best in digital marketing to our customers each and every month?

No tricks, no shortcuts.

The truth is, we continue to grow, to improve, and to get our customers great results because we are constantly learning, studying, training, and trying new techniques which we then perfect and implement again.

Train. Try. Tweak. Repeat.

But we can break it down better than that for you. So, read on to see how you can become a better digital marketer in 2019 too!

We look forward to working with you and helping your business thrive like never before in 2019.

Train, Try, Tweak, Repeat

Train to Gain New Skills (Always)

This is one of the best parts of digital marketing, digital design, and SEO in general – it’s always changing, morphing, and improving.

This means you have to too. Even if you are an expert in a certain area, in six months you’ll have to reapply yourself there to keep up with the changes.

But don’t look at this as a burden. Instead, see this as the gift it truly is!

You can learn anything you want, become an expert, train, and see the innovations of your industry right before your eyes. Who knows, maybe you will even create some of that innovation yourself.

There is no end-game in digital marketing, no ‘Ah, we’ve done it. We’ve made the perfect site, the perfect ranking. Now we can stop.’

Because there is always improvement potential and stagnation will never serve you well for long.

Try New Things With a Scientific Mind

So, you’ve learned something new – what do you do now?

Well, you don’t just sit on that knowledge, you try it! Will it work? Will the training be worth the result? You won’t know until you try it out.

After all, no knowledge is helpful if it isn’t practical or practiced.

JSL Marketing & Web Design places a lot of emphasis on understanding and separating performance zones and learning zones

This means we understand that sometimes we are working for peak performance, which means we will do the things we know will work.

For example, we won’t try some unknown, unproven tactic on a new client’s web design to ‘test’ a theory we have.

However, there are other times, or other scenarios, where we are in a learning zone. This means we are trying to test out new theories, new options, and new skills we have recently learned.

Maybe we’ll try it out on our own page, maybe even on a blog…maybe we are trying something new in this very blog even.

Then we see how it stacks up (or performs), versus a constant (or the way we’ve done something previously).

Sound like an experiment? That’s because it is!

See? Digital Marketers are basically rocket scientists, or at least that’s what I tell my grandmother.

Tweak What You’ve Learned & Implemented for the Best Results

“If at first you don’t succeed, try, try again”

Sometimes you’ll hit the nail on the head the very first time. Sometimes you’ll hit a home run with a new skill or implementation technique.

But, more often than not, it will take you a few trials to get your newly minted skill to perform the way you want it to. There’s a learning curve in almost everything worth anything.

This shouldn’t discourage you though. instead, it gives you the opportunity to get creative. That’s why you got into digital marketing to begin with, right?

Try things multiple times and in multiple ways. This connects with both the ‘training’ and ‘trying’ ideals of digital marketing, as you are always working at improving upon the thing you just improved upon.

And Finally – Improve Your Customer Care!

Oh, you thought this was going to say ‘repeat’ didn’t you?

Well, we know you will repeat everything above (remember, try, try AGAIN).

So instead, we thought our final tip for how to become a better digital marketer in 2019 should be something that many companies drop the ball on.

Your business isn’t just about the numbers or the Google rankings – it’s about your clients. You are creating either a thriving workplace and sustainable income for a group of people or shooting it down with your digital marketing skills and knowledge.

Make sure you never forget that you are working with and for people.

Treat your customers like the dynamic, interesting, hardworking, and amazing people they are. It takes a lot to build a business, and your digital marketing efforts are one piece of that complex puzzle.

So many of our clients come to us from other companies who did them wrong. So many of our clients are amazed that we speak to them like people. So many of our clients are surprised that we reply to emails, calls, or questions immediately.

Isn’t that sad?

Let’s change that in 2019 and all become better digital marketers and better companies to work with.

Does Digital Marketing Sound Like Your New Year’s Resolution?

If you are interested in digital marketing in the future, then call JSL Marketing & Web Design today!

We don’t wind down during the holidays, and we guarantee you’ll get a friendly, knowledgeable, and speedy reply from a member of our team.

And just like my grandmother, once we’re done perfecting your content, website, social media, and SEO, we bet you’ll think we are rocket scientists too!

Tag: jsl marketing