W.B.F. Construction, Inc.

The Result

The layout of the new website is simple and to-the-point, but it is animated by subtle yet captivating animations of small graphic elements that are frequently incorporated in the design. This approach, along with the alternating usage of the colors – red, dark and light grey, and white – confers energy, flow, and movement within the website. The images were displayed consistently throughout the site and were, at times, represented as smaller thumbnail images which could be clicked on, allowing the user to view them in a larger format. An additional challenge emerged in structuring the lengthy client and job application forms in a user-friendly way. We ultimately opted to use dropdown menus to select and condense the content so as to avoid excessive scrolling. In the end, the new W.B.F Construction Inc. website met all the client’s requests. The website is effortless, readable, user-oriented, and pleasing to the eye.