About the Company

Sullivan Law is a trusted law firm & Fee Attorney in the Dallas-Fort Worth area for commercial & residential real estate law, business law, estate planning, family law, & mortgage document preparation.

Headquarters

Dallas, Texas

Industry

Legal, Real Estate

Services Provided

Brand Development
Content Writing
Website Design
SEO

The Problem

Sullivan Law Offices provides commercial and title insurance and escrow services as a Fee Attorney through Alamo Title Company, as well as services to assist individuals with all their real estate needs. Their title insurance and escrow services offer both flexibility and stability, ensuring your transfer of real estate is as smooth as possible.

Project Goals

After an initial meeting, we determined specific goals we hoped to achieve throughout this project. Our first step was to update all three logos to look more modern, cohesive but professional enough to stand alone.

Our design team used their original website layout and theme as a base, but worked to modernize the designs, and restructuring them to include a clear call to action.

Writing the Content

Creating content for the legal industry can be tricky between finding the perfect voice, individuality, and legality.

Luckily, the JSL team was up to the challenge! After meeting with the client to discuss their online tone and voice, creating custom content-templates to help the client share their history, team, values, and benefits, and performing extensive research into their service areas, our team put the pen to the pad (or rather, fingers to the keyboard).

By staying in close communication with the client throughout the process, JSL was able to create content that fit their voice, spoke to their clients, and clearly portrayed their services and the benefits that working with Sullivan Law could provide. JSL offered multiple rounds of revision to ensure that the content perfectly met every need and that the client was as happy with the end result as our team was!

Creating the Brand

JSL Marketing always seeks to be as efficient as possible in all things.

And in the case of branding and identity, prior to the start of the project, we asked the Sullivan Law Team to send us three logo examples that they liked, either for stylistic preference, or as an indicator for stylistic trends within the industry. Right away, a pattern emerged. All caps, sans serif fonts with condensed forms, and icons consisting of medium-sized straight lines. The direction was clear. The only question was how we could maintain the integrity of staying within the assigned theme that was provided, while also designing something unique enough that would set them apart from all of their competitors.

Designing the Website

The Sullivan Law Offices website is a large one. Which meant that the JSL team needed to have a firm grasp on attention to detail and stay consistent with styling.

For this reason, we created a design with firm but flexible heading and content styles, and we set a precedent for every stylistic element that appears throughout the site. This gave us a framework to work with that would help us keep the site consistent without sacrificing creativity. There are common themes from page to page, but enough differences that keep the site interesting.