Dallas Digital Marketing

DFW’s Top Digital Agency

Dallas is one of the greatest cities in America, and we’re proud to call it home! There are many amazing things about Dallas, but the city’s business climate is one of the best things about the area. The DFW area is a hub for basically every industry possible, whether it’s legal, software, tech, finance, or shipping.

We’re so excited that all of these industries have a strong showing in Dallas, but it’s a tough economy out there. No matter how strong your industry, you need marketing that’s just as strong to maximize revenue and keep loyal customers coming back.

Dallas’s Top Digital Marketing Firm

What is digital marketing? It’s a simple question, but the answer can be convoluted at times.

To begin, we should define marketing. The one-sentence, elevator pitch for marketing is “connecting with the right audience in the right way at the right time.” There’s a lot of ambiguity and nuance there. The way a law firm needs to market itself will be quite different from the way a tech startup does, and there can still be a lot of different ways of promoting oneself within the same industry. But generally, that definition of marketing encompasses all those shades of gray, whatever your audience, industry, and business model.

Digital marketing is merely the use of the internet to market or the use of the internet to connect with your audience.

Digital Marketing is Quantifiable

All the data available via the web, email, and social media takes the guesswork out of advertising and marketing. By using data from social media, your website, and email, you can discover things that were previously unknowable about the way your customer shops. Maybe your ideal audience, as demonstrated through Google Ads, is actually younger and more affluent than you assumed. That’s info you couldn’t learn without investing in Google Ads in the first place.

Digital Marketing Doesn’t Require Large Budgets

By one estimate, Texas is the best state in the country to start a business. That’s led to an explosion in the number of businesses in both the state and the metroplex. We’re so glad that Dallas has so many startups, but it’s no secret that startups often don’t have many resources on hand. That used to be a problem for advertising, but not anymore. If you don’t have the budget to invest in print mailers or broadcast advertising, digital marketing allows your business to only invest what you need. There’s no need to spend a large broadcast budget when you can demonstrate that a smaller, well-run Facebook ad campaign is just as effective.

Digital Marketing is Connected

In the past, marketers needed to use different tactics simultaneously to reach their audience. That still may be the case, but the different moving pieces of your marketing strategy have become a lot more connected through digital means. For instance, a Google search ad might drive a lead to your website, where they download a white paper or e-book on an industry-related topic.

From there, they might be added to an automated email campaign to continue receiving information from your business. The different steps along this path to purchase are easy to compare and allow you to see where users drop off. Maybe a lot of people get to your website, but most leave the site quickly. That might mean your website needs a redesign.

Maybe people request the info, but most don’t open their emails. That’s a telltale sign that you might need to improve your email subject lines. The way those different tactics work together gives you a lot of visibility into what you need to do to hit your marketing goals.

Ultimately, you’ll need a custom marketing strategy that takes your unique needs, goals, industry, context, and market into account. Your business is special, and that needs to come across in your advertising.

That’s one of the reasons to choose JSL Marketing & Web Design for your Dallas marketing needs. Other marketing agencies are happy to sell you commoditized, pre-packaged blogs, or social media posts. JSL Marketing and Web Design, as opposed to those other digital marketing firms in the DFW area, works with you to understand you, your business, and what you need from your marketing.

• What is the main goal for your marketing? Are you trying to grow awareness of your brand? Do you need new leads?
• Do you have an existing logo or any other branding?
• Who is your target audience? Do you have any info on which audience you need to reach? If not, we’re happy to work with you to find out who that may be. Again, if you’re a mom-and-pop-shop in Carrolton, your target will be much different from a regional brand based out of Dallas. Talk to one of our experts and get a plan in place!
• Who are your biggest competitors? What are they doing for their marketing? What separates you from these competitors? How are you alike? Is there some offer or discount they promote through their advertising that we need to be aware of?

Once we have answers to these questions, we can recommend what will work best for you. After all, a large pay-per-click budget might not be the best option for you if your website is a bit outdated. (A poor landing page increases the chances that a new user will leave a website – and that’s the type of knowledge you hire a marketing agency for!) Likewise, if you need a new logo, a pay-per-click ad campaign won’t solve much.

Once we understand the context your business is operating in, we can put a plan in place to get you where you need to be in the most effective way possible.

The Best Digital Marketing Agency in Dallas

We like to think we’re pretty cool. Luckily, our clients do too! We love talking about what we can do for our customers, but these satisfied clients say it much better than we ever could. However, they’re not alone. Our testimonials page is filled with delighted customers and our 5-star Google review reflects that too!

Your DFW Digital Marketing Experts

We’re an award-winning, highly-reviewed Dallas digital marketing agency, offering excellence in SEO, email marketing, social media marketing, and more for the Dallas, Texas area!

Whether you need a consultant to help you tweak your own work or a team to do it for you, call JSL Marketing & Web Design in Dallas for more!