How to Be a Better Digital Marketer in 2019

JSL Marketing & Web Design has had a stellar year and we don’t plan on slowing down.

But how can we keep growing? What’s our shiny secret? How do we continue to bring the very best in digital marketing to our customers each and every month?

No tricks, no shortcuts.

The truth is, we continue to grow, to improve, and to get our customers great results because we are constantly learning, studying, training, and trying new techniques which we then perfect and implement again.

Train. Try. Tweak. Repeat.

But we can break it down better than that for you. So, read on to see how you can become a better digital marketer in 2019 too!

We look forward to working with you and helping your business thrive like never before in 2019.

Train, Try, Tweak, Repeat

Train to Gain New Skills (Always)

This is one of the best parts of digital marketing, digital design, and SEO in general – it’s always changing, morphing, and improving.

This means you have to too. Even if you are an expert in a certain area, in six months you’ll have to reapply yourself there to keep up with the changes.

But don’t look at this as a burden. Instead, see this as the gift it truly is!

You can learn anything you want, become an expert, train, and see the innovations of your industry right before your eyes. Who knows, maybe you will even create some of that innovation yourself.

There is no end-game in digital marketing, no ‘Ah, we’ve done it. We’ve made the perfect site, the perfect ranking. Now we can stop.’

Because there is always improvement potential and stagnation will never serve you well for long.

Try New Things With a Scientific Mind

So, you’ve learned something new – what do you do now?

Well, you don’t just sit on that knowledge, you try it! Will it work? Will the training be worth the result? You won’t know until you try it out.

After all, no knowledge is helpful if it isn’t practical or practiced.

JSL Marketing & Web Design places a lot of emphasis on understanding and separating performance zones and learning zones

This means we understand that sometimes we are working for peak performance, which means we will do the things we know will work.

For example, we won’t try some unknown, unproven tactic on a new client’s web design to ‘test’ a theory we have.

However, there are other times, or other scenarios, where we are in a learning zone. This means we are trying to test out new theories, new options, and new skills we have recently learned.

Maybe we’ll try it out on our own page, maybe even on a blog…maybe we are trying something new in this very blog even.

Then we see how it stacks up (or performs), versus a constant (or the way we’ve done something previously).

Sound like an experiment? That’s because it is!

See? Digital Marketers are basically rocket scientists, or at least that’s what I tell my grandmother.

Tweak What You’ve Learned & Implemented for the Best Results

“If at first you don’t succeed, try, try again”

Sometimes you’ll hit the nail on the head the very first time. Sometimes you’ll hit a home run with a new skill or implementation technique.

But, more often than not, it will take you a few trials to get your newly minted skill to perform the way you want it to. There’s a learning curve in almost everything worth anything.

This shouldn’t discourage you though. instead, it gives you the opportunity to get creative. That’s why you got into digital marketing to begin with, right?

Try things multiple times and in multiple ways. This connects with both the ‘training’ and ‘trying’ ideals of digital marketing, as you are always working at improving upon the thing you just improved upon.

And Finally – Improve Your Customer Care!

Oh, you thought this was going to say ‘repeat’ didn’t you?

Well, we know you will repeat everything above (remember, try, try AGAIN).

So instead, we thought our final tip for how to become a better digital marketer in 2019 should be something that many companies drop the ball on.

Your business isn’t just about the numbers or the Google rankings – it’s about your clients. You are creating either a thriving workplace and sustainable income for a group of people or shooting it down with your digital marketing skills and knowledge.

Make sure you never forget that you are working with and for people.

Treat your customers like the dynamic, interesting, hardworking, and amazing people they are. It takes a lot to build a business, and your digital marketing efforts are one piece of that complex puzzle.

So many of our clients come to us from other companies who did them wrong. So many of our clients are amazed that we speak to them like people. So many of our clients are surprised that we reply to emails, calls, or questions immediately.

Isn’t that sad?

Let’s change that in 2019 and all become better digital marketers and better companies to work with.

Does Digital Marketing Sound Like Your New Year’s Resolution?

If you are interested in digital marketing in the future, then call JSL Marketing & Web Design today!

We don’t wind down during the holidays, and we guarantee you’ll get a friendly, knowledgeable, and speedy reply from a member of our team.

And just like my grandmother, once we’re done perfecting your content, website, social media, and SEO, we bet you’ll think we are rocket scientists too!

Is a Picture Really Worth a Thousand Words?

Pictures or visual aids on your website, blogs, Google My Business, social media accounts and more are incredibly useful for both search engines and for your clients and customers.

From showing your location to your style and team, or maybe just letting customers know about your new products, pictures really can be worth a thousand words.

Plus, why write something when you can simply show it?

Of course, you shouldn’t go photo-crazy on your sites, blogs or social media pages, but knowing where the power of pictures lies is becoming exceedingly important to the future success of businesses.

Where Are Pictures Important?

Pictures serve many purposes, and these purposes are quite different for Google versus for your customers, but both are equally important for making real headway in your market.

For example, Google likes seeing photos uploaded and updated regularly on your Google My Business because it shows that you are current and not stagnant.

However, on the other side of the coin, your customers like seeing photos because it is visually appealing, quicker than a huge block of text, and can give information that they would otherwise have to see in person.

But how do you merge these two facets of pictures’ strengths?

How do you use photos in the best way on your blog, website or social media pages?

Don’t you worry, the JSL team has got you covered, I mean, look at us, don’t we look trustworthy?

JSL Team

Photos for Your Blogs

Person Typing on Laptop Motivational Sign Marketing on a Laptop

Here’s a little exercise, each of the above photos represents ‘blog’, but they each give off a very different feel, don’t they?

The first looks calm, the second a little younger, the third looks busy, and the last, well, he isn’t having a very good time trying to get his writing to flow.

This is an example of the power of pictures on your blog.

Maybe you’re writing is about health and wellness, maybe it’s motivational, maybe it’s professional. Regardless, you have to have and use photos which keep your story cohesive.

If you got an email and the title, description, and body didn’t match, you would be confused and unhappy. You might even feel tricked into opening it.

These are not feelings we want our or your readers to have.

So, understand the power of the picture, and make sure you are showing the same as you are saying.

Photos for Your Website

Pictures on websites make Google happy, of course, but we aren’t just making websites for another website to judge, now are we?

We ultimately want human clients to visit our site, browse our services and products, and make a selection.

This is where pictures for people can come into play.

If we have products or previous projects that we are proud of, then showing them off on our site is a great way to show (and tell) our potential customers what we can do for them.

For example, if I say ‘JSL makes the most beautiful websites for our customers’ that’s a bold claim, but if I show you the beauty we have created for our customers’ websites, that’s a whole different matter.

Vault Aviation Client Flatlay VIP Finance Flatlay

Pictures take some of the risks out of working with a new company. Pictures show your customers what to expect.

And if you’ve ever bought clothing online and been disappointed when it arrived, you know how important high-quality photos are.

Photos for Your Social Media Pages

Ah, social media, a blessing to some and a thorn in the side of others, but whether you love it or hate it, you have to embrace it.

Social media has many platforms, and therefore, many ways to use photos. Your picture strategy is going to be very different on Instagram than it is on Twitter than it is on Facebook or LinkedIn.

However, the one thing that will stay constant across all the platforms? You need photos in some way, somehow, and with some amount of consistency, branding or cohesive style.

Take a look at our Instagram for example,

JSL Instagram Screenshot

Colors all match, branding on point, yet we have a healthy mix of our team, our services, and our past work.

How about our photos on Facebook?

JSL Facebook Screenshot

We make sure that we have a healthy amount, updating often, but all of it still speaks to us as a company, a team, and a culture.

Photos are not all about quantity, but they aren’t all about quality either, it is about merging these two concepts and making something that blends the very best of both.

In some ways, using photos is like blogging – you can’t post one great blog every six months and be upset when it doesn’t take off, but writing six blogs every day that are poor quality won’t do you any good either.

Don’t use an all-or-nothing model in your picture-usage, or in your blogging, or even in your life. Let there be a healthy balance in all aspects of your business and use the power of pictures in each.

Get the Picture? Get in on it With JSL Marketing

If juggling photos and posting and more seems like a lot to heap onto your plate, then we would love to help.

We have photo pros, Google geniuses, alt-tag aficionados, branding beasts, content curators and social media savants all on our team who can make your business soar.

Don’t have photos to use? We can help you there as well.

Whatever the needs are, JSL Marketing & Web Design’s dedicated team can meet them, and we would love to work with you.

Call or fill out a form today and we’ll get back to you surprisingly quickly.

Oh, and have a very

Merry Christmas