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Tag: seo

December 14, 2023

How Will AI Change SEO?

AI is poised to revolutionize many aspects of our world, but how will AI change SEO? If you’re familiar with SEO, you’re likely skeptical of artificial intelligence’s ability to subsume search engine optimization work at large. However, you also probably know that AI has come a long way in recent years.

The truth is that while ChatGPT and other AI tools likely will not replace SEO agencies or SEO content writers, they will upend the SEO marketing world. That’s a given at this point. We aim to provide you with our impressions of what artificial intelligence can (and can’t) do at this point.

AI Can Predict Oncoming Trends

One of the most challenging parts of SEO currently is understanding what the future holds. Good SEO agencies might have the process of researching and crafting well-written SEO content down pat. Still, they continually use current data signals and user behavior. However, as anyone who has spent time at a marketing agency can tell you, things can change rapidly. A new trend in consumer behavior, an algorithm update on Google’s side, or a new product could upend how SEO content is developed practically overnight.

Until now, SEO agencies have had to do their best to respond given what they currently know, which has naturally only sometimes been complete. AI offers SEO agencies the potential to use existing data signals to make informed predictions. These data signals have always existed, but understaffed and busy SEO agencies have never had the means to quickly and accurately scour the mountains of data. AI could allow these agencies to do just that in the years ahead.

AI Can Expedite Keyword Research

Anyone in digital marketing knows keyword research is a foundational element for web development. Understanding the keywords users type into Google and other search engines is the first step of any successful SEO strategy.

However, there are countless variations of even relatively simplistic keywords. “Digital marketing agency,” for instance, is closely related to search terms like “digital marketing agency near me,” email marketing agency,” “best SEO marketing firms,” and “Michigan internet marketing contractors.”

Savvy SEO and web development professionals have, until now, had to take the time to dive into the keyword research process and find the keywords that make sense for their particular use case. AI could cut that time in half and auto-suggest relevant keywords without the need for manual research.

AI Can Increase Optimization Opportunities

SEO isn’t merely content creation. Good SEO agencies have always known this, but too many fall into the trap of simply writing content around relevant keywords. There’s nothing wrong with this; well-written and search-engine-optimized blogs and web pages are a bedrock deliverable in the SEO space and will likely not change. However, too few SEO agencies take the time to analyze and optimize the content they have produced when it’s live and posted on a client’s website.

Why is that? The answer is that it’s just too time-intensive. The technical elements, performance details, on-page ranking factors, and actual page rank come attached to a myriad of data points. Few agencies are equipped to take the time to sift through all of this data to make recommendations. AI, however, is perfectly designed to do just that.

AI Can Expedite Processes

We’ve made this observation in the past. AI is not well-suited for intensive research, content development, or tackling any subject requiring nuance. It is, however, perfect at combining a large amount of data and making suggestions. AI allows SEO agencies to expedite some aspects of their day-to-day work and free time for more strategic tasks. Tasks like exploring potential content topics, outlining a blog, or researching semantically related keywords can likely be outsourced to AI in the future.

Now, it is essential to note that we would never recommend letting AI develop your website’s content schedule for the year without oversight. But AI can likely offer some brainstorming suggestions for topics and save you a lot of time.

What Not to Do

Don’t Overly Rely on AI

AI can supercharge your marketing efforts, but it is important to note that it can only partially replace what you are currently doing. Using AI to write blogs is certainly not something we recommend any business to consider now. AI can produce blogs, but the human component of content writing is truly irreplicable.

Your SEO content should always be geared towards your readers. AI-written content often delivers satisfactory information but needs an engaging style or tone. This tends to be one of the best ways of grabbing and keeping a user’s attention. As AI-produced web content becomes more common, we expect to see well-written and unique content separate itself from the pack. We might encourage you to play around with rough drafts and brainstorm with the help of AI, but replacing all content writing with robots will not endear you to your readers.

Don’t Fail to Double-Check AI’s Work

Let’s return to the idea of using AI for keyword generation. Suppose you want to target “SEO agency” search terms and let AI generate a list of keywords for you. Without much in the way of double-checking, you layer these keywords into your live Google Ad campaigns.

The approach seems to be all well and good until you look back and discover a problem. In our example, let’s say that AI suggested “SEO agencies hiring near me” as a keyword, and you added this keyword without a second thought. Now, your hiring team is inundated with applications for roles they’re hiring for and you’re wasting your marketing budget on these terms.

The example might be fictitious, but the lesson isn’t. AI is excellent at suggesting similar terms and expediting processes, but it will always require human oversight. Two search terms might be very similar in the eyes of AI but may not fit your overall needs.

Don’t Think AI Replaces Strategy

A well-polished marketing strategy is a huge asset for any business. However, researching, developing, planning, and approving a marketing strategy across multiple teams and business units takes much time and effort. Given that, it is easy for brands to fall into the trap of perfecting their tactics at the expense of strategy.

What does that look like? Marketing tactics are the HOW of your marketing. Email marketing, SEO, and branding are all tactics within a comprehensive marketing strategy. They are helpful vehicles to help drive your business forward, but the overarching goal, message, and measurement of your marketing strategy aren’t done at the tactical level. AI will give businesses much-needed aid in optimizing their marketing tactics, whether in SEO, web development, social media, or videography.

However, AI will always need help to develop and drive a full-funnel marketing strategy. Artificial intelligence might help expedite parts of the strategy, improve tactical executions, and streamline reporting, but it will never be able to replace a marketing strategy. As AI makes tactical executions easier, we expect to see more and more small businesses focus on marketing tactics at the expense of marketing strategy. That would be a huge mistake.

Call JSL Marketing & Web Design for Marketing Strategy Help!

October 26, 2023

Why Can’t I Find My Business Website on Google?

If you’re a busy owner, you’ve probably been told by customers they’ve found you on Google before. That’s actually pretty common. However, have you ever wondered why you can’t find your business on Google? Many business owners ask us this on a regular cadence. After all, if other people can find your website on Google and other search engines, surely you should be able to, right?

Well, digital marketing is a little more complicated than that. While Google makes it simple, a lot goes on behind the scenes that many search users never see. Today, we will shed some light on those uncontemplated Google realities.

Business Location

It’s important to note that location is a highly relevant factor in any search query. Your location could likely be the culprit if you’re a business owner who can’t find their business on Google. Let’s say you live in Grand Rapids, MI, but own an ice cream shop in Grandville, MI.

If you ask Google for an “ice cream shop near me,” Google will always default to showing you what it considers to be the most relevant answer. That will usually be the closest businesses. Even asking Google for “ice cream shop in Grandville” will not be a conclusive search. Google will always tailor results to location, so if you’re not on the front page of Google, if you search from Grand Rapids, don’t fret. The results, if searched within Grandville, will likely be different.

Search Term

Search terms are the building blocks of search engine marketing. The queries people input into Google and other search engines are the cornerstones of website development. See, the individual search terms you might input into Google all fall under a keyword. So,  if you’re looking for a carpenter, you might consider dropping terms like “carpenter near my house,” carpenter hear Buda, TX, and “Carpenter near me free consultation.” Those might fall under the keyword “carpenter near me” in Google’s eyes.

Now, it’s important to keep this in mind because different websites can rank better or worse for individual search terms. Your website might be centered on “carpenter near me” as a keyword, and the site may even rank well on that keyword, but it might not rank well for “carpenters in DFW.” If you can’t find yourself on Google, the specific search term you input into the search engine may be to blame.

Business Competition

Did you ever play a sport and think you were a phenom until you became a bigger and stronger kid? The experience can be humbling, but it reminds us of an important reality of digital marketing: competition is everything. Like football, basketball, or volleyball, digital marketing is all about who you’re competing with; sometimes, the bigger guy has an advantage.

Let’s say you’re a small dentist in Dallas-Ft. Worth, who just opened a practice. You’ve recently unveiled a shiny new website with all the bells and whistles, and are excited to see where this website takes your business. However, when you try to find your business on Google, you are surprised to see that the nearby dental practice is ahead of you on Google. Why is that?

Well, let’s return to the idea of competition. In this example, let’s say your local competitor has been in the area for years. Even if their site isn’t as strong as yours, the fact that they’ve been in the area for years physically and digitally can be a huge ranking factor boost. Even if your competing practice isn’t more established, being a larger business could give your rival an edge. A larger business might mean more budget for website promotion tactics like Google Ads, paid social campaigns, and email marketing, tactics that could make it easier to find that site.

This isn’t to say that, in our theoretical example, the smaller dentist is just resigned to always being the last business on Google. Far from it. With the right audit, strategy, and marketing agency, a smaller business with a smaller budget can climb to the top of Google. It is, however, important to remember that your competition is likely no small part of why you cannot find your business on Google. That’s OK; knowing who your competitors are and their advantages is the first step to triumphing over them in marketing.

Should You Search For Your Business On Google?

By now, you know why you cannot find your business on Google. But we need to return to a critical point: it’s likely not worth it to keep searching for your business on Google.

Why? Well, there are a few reasons why we don’t recommend checking via Google itself.

 

  • SEO Ding: Google always aims to show relevant search results. After all, the Google business model depends on showing the best results when people input search terms into its search engine. Inaccurate or irrelevant results damage Google’s credibility, so it will always use user data to craft the best results. A consequence is that you might be harming your business if you constantly Google yourself. If you see your website on search results but don’t click, you’re telling Google that you are not interested in this result, and Google might conclude that your website isn’t a good result to show.

 

  • Hyper Customization: Google has a myriad of signals it uses to customize search results to any given user. This allows Google to show different results to different people for the exact search term based on the location, search history, data signals, and behavior of the unique individuals involved. This means that knowing where you are on Google on your devices is a pretty useless exercise. After all, just because your business isn’t number 1 on Google for your IP address doesn’t mean you aren’t number 1 on another user’s results.

 

  • Lack of Clear Data: Comparing your ranking on Google to a competitor via your own search results is a very unscientific way of analyzing your ranking. Search engine optimization and website development is a very data-intensive discipline; eyeballing where you are on Google excludes many necessary data signals that can help better performance. A good SEO agency will have tools like Google Analytics, SemRush, and Google Trends to monitor and analyze your website’s ranking. These tools will allow you to see how your website performs without having to Google yourself every other day.

 

If you can’t find your business on Google, turn to JSL Marketing & Web Design! We’ve been helping businesses climb on Google for years and are ready to help take you to the next level! Contact us for…

 

  • SEO
  • Web Design
  • & More!

 

October 12, 2023

Why Isn’t My Website Getting Traffic?

A well-oiled and well-maintained website can be a money-making machine for your business, but sometimes, websites don’t get the right quantity and quality of website traffic. A good website might help your business drive sales and get you in contact with potential customers.

However, digital marketing is complex and multifaceted, and it’s not as simple as merely launching a website and walking away. Sometimes, changes in the digital ecosystem impact how much traffic a site receives, and you need to respond in kind.

Good news: web development is our specialty! The JSL Marketing & Website team has some tips on responding if a website is not getting traffic!

Lack of Insight

There’s a real possibility that your website is performing, but you don’t have the visibility to understand the site’s traffic and behavior properly.

What do we mean by that? 

Well, a website is a complex and living, breathing organism in some ways. To properly track site traffic, revenue, conversions, and changes in site behavior, you need to properly set up a system for reporting, measuring, and tracking. This can be difficult if you used a simple website template, built it yourself, or went with a less-than-stellar web design agency.

It is important to remember that properly enabling Google Analytics tracking and auditing the site’s website traffic trends is not a magic bullet. Sometimes, the site in question is underperforming, and changes are needed. However, deep diving into reporting is always the first step. You can’t see patterns and optimize accordingly without visibility into the site’s performance.

Lack of Content

Well-written and informative content is the bedrock of search engine optimization. When you publish blogs and web pages centered around business-relevant keywords, Google can read that content and show your website to relevant search terms. So, if your website ranks well for “family care doctor near me,” your website will show that search term when someone looks for a doctor on Google. That’s all great, but what happens if your website doesn’t have enough well-written content to rank for “family care doctor near me?” Even though that’s a relevant search term for your business, your website won’t show for that term.

What’s the solution, then? Writing more informative content! (It’s not the only thing, but a significant first step!) Publishing more search-engine-optimized content around relevant search terms is usually the best way to show Google.

Lack of Promotion

The best websites in the world need a little help occasionally. While a good website will drive revenue for you, it is worth pointing out that a good website should complement other marketing tactics. How does that work? Well, think about the different marketing tactics that you might use to reach new or current customers. What are you imagining right now? Email marketing? Google Ads? Local SEO?

Well, your website is likely the destination of each of these tactics. If you click a Google Ad for “doctor near me,” the ad will take you to a website. If you open an email newsletter from your doctor’s office, it likely will take you to a website as well, and the same is true of a Google listing for the physical location of that doctor’s office.

Let’s face it; your website isn’t just a stand-alone. It complements other facets of your digital marketing strategy. If your website isn’t getting the correct type of website traffic, your analysis of that problem should examine both the website and your other marketing tactics. Sometimes, tweaks to other elements of your strategy or adding different marketing tactics are what you need to get more website traffic.

Lack of Updates

Web design is an ever-evolving process. Everything from changes in customer preference to algorithmic updates from Google can dramatically impact your website. Unfortunately, too many businesses think they can “Set it and forget it” with their website, and nothing could be further from the truth. You likely are behind if you haven’t kept up with your website since 2017. There are hundreds of Google ranking factors, and not being compliant can hurt a site’s performance.

Staying up to speed with technical, graphic, and structural best practices dramatically increases your site’s odds of seeing more website traffic. Staying current increases the number of people finding your site and increases the odds that these site visitors complete an action on your site.

A full website content is necessary to determine what, if any, updates need to be made. Everything from graphics, low speed, schema markups, and the content management system itself could need tweaking. Sometimes, depending on how old the website in question is, a completely new website might be in order. Other times, a facelift of the original site is enough. Consult with our web development team for a customized answer.

Get More Website Traffic with JSL

If you’re ready to discuss increasing your website traffic, contact JSL Marketing & Web Design!

Our team is standing by to discuss….

 

 

Contact Us Today for a Free Website Assessment!

February 23, 2023

5 Ways To Get To The Top Of Google Maps

Have you ever used Google Maps to find a restaurant? Most of us have. Have you ever asked Google Maps for a restaurant and been offered listings for nearby movie theaters, coffee shops, and retail stores? You likely have not, due to how much time, money and energy Google has invested in making sure that Google Maps is the top Maps app available. This investment has paid off, as 60-70% of Americans use Google Maps.

That user base also means that Google Maps is a big factor in any local industry. The difference between a restaurant at the top of Google Maps for a search and a restaurant that isn’t even on Google can be the difference between profitability and failure.

But how do you get to the top of Google Maps? Google’s algorithms and ranking factors can be difficult to understand for most small business owners, but the consequences can be fantastic or catastrophic. Whether you like it or not, Google Maps is a medium you need to consider, especially if a large percentage of your business is local to your area.

The content team here at JSL Marketing & Web Design put together this handy reference guide to help you get to the top of Google Maps in your area. Read on and study and if you play your cards right, you too can be at the top of Google Maps in your local area.

Read Onto Get To The Top Of Google Maps!

SEO Tip 1: Optimize Your Google Map Listing

You might think that it’s merely as simple as having a Google listing. While having a listing is simple, keeping up to date with your listing can be a challenge. There’s a variety of information displayed on that listing, information that is vital to understanding, evaluating and contacting your brand. Many brands don’t even have this information properly displayed or worse, don’t have the information up to date. An old phone number or an inaccurate hours of business could cost you a sale.

Once you get past the obvious glitches, it becomes readily apparent that most businesses aren’t effectively utilizing their Google listings. Linking to your website is a great way to let Google users leave Maps and browse your menu or services to make an informed decision, but many brands don’t connect the two.

Moral of the story, stay up to date with your listing for best results!

SEO Tip 2: Showcase Your Stellar Reputation

Reputation matters. The biggest brands in the world know this and pay thousands of dollars for public relations to prevent harm to their reputation. You might not have a public relations agency on standby, but you can have your customers sing your praises with the right reviews. The right quantity and quality of reviews lets your customers know that your brand is legitimate and in good standing with your customers.

There are a few reasons why this can be so impactful for your business.

 

  • Google will show listings with better reviews near the top of Google Maps.
  • Customers are much likelier to click on a listing if you have a number of strong reviews.
  • Customers are 35% more likely to click on a listing with review stars.

 

SEO Tip 3: Align Listings

There are dozens, probably hundreds of listings, for your business online. You might not know that, but a plethora of online directories and listings list your business. The problem, however, is that many of these listings aren’t accurate. That’s a big issue, as Google and other search engines look for business addresses to be accurate across directories. These random and scattered listings, listings you likely never set up, are almost certainly dinging your SEO. The best route to rectify this is to claim and correct these listings.

SEO Tip 4: Use Branded Images

Few people recognize that images can actually improve your local SEO. As with many internet marketing mediums, Local SEO is improved by beautiful images. We typically recommend location images of the building where your brand is located. This way, your Google Maps users are able to get an idea of what the physical location will look like before arriving in person. Use branded images to leave a longer-lasting impression and better inform your users.

SEO Tip 5: Reach The Right People At The Right Time With Google Ads

The aforementioned options are good fits for businesses who can take the time to properly optimize and grow their local SEO presence. However, some brands need to make a quicker impact and are willing to pay that premium to get to the top of Google. If that’s where you find yourself, we would recommend Google Ad campaigns to display information about your business at the top of Google and Google Maps.

Google Ad campaigns are…

 

  • Geotargeted
  • Cost-Effective, As You’re Only Billed For Clicks
  • Optimized Towards A Number Of Factors, Including Maximizing Clicks, Maximizing Conversions or Maximizing Impression Share.
  • Compatible with Google’s Search Audiences For Better Data

 

Climb To The Top Of Google Maps With JSL

Local SEO and reputation management can be hard. You’re busy running a business, hiring new staff, negotiating with vendors, and managing operations. The last thing you have time for is adding Local SEO to your ever-growing to-do list.

Partner with JSL Marketing & Web Design to get to the top of Google! Maps

Our process is simple; we take the time to consult with you and learn about your business before we design a strategy. There’s no one-size fits all approach here. Every brand is unique and deserves to have its own custom strategy. Our team works with you to learn the why behind your business and how to speak to your customers in your particular market.

Depending on what our SEOs recommend, we might end up…

 

  • Removing/Claiming Duplicate Listings
  • Scrubbing Incorrect Listings
  • Adding Keyword-Rich Content To Grow Organic Search
  • Optimizing Existing Location Listings
  • Generating More Reviews Via Reputation Management
  • & More!

 

Fill Out The Contact Form Below To Get To The Top of Google!

January 12, 2023

Why Isn’t My Website Getting Traffic?

Your website is a crucial element of your digital marketing and, by extension, your business strategy. The right website can be a simple, but cost-effective way of finding new customers, generating revenue and promoting products and services. However, the mere existence of a website isn’t enough anymore. We wish it was as simple as launching a website and watching the revenue pour in, but sometimes, your website traffic needs some tweaks. 

What do you do if your website isn’t getting traffic? 

Our team here at JSL Marketing & Web Design collected their thoughts to give you an idea of how to increase your site’s traffic. These recommendations are high-level suggestions. For a full recommendation, consult our team and we can conduct a full site audit for a tailored website recommendation. 

Website Traffic Tip 1: Improve Content

Your website is a great way to be found by new customers. Your written web content, however, is king when it comes to discovering new customers. The reason why is pretty simple. The written content you display on your site is what will be crawled, evaluated and read by Google and other search engines. If the relevance is right, the webpage or website in question will be displayed on the search engine results pages. 

If your content isn’t up to snuff, you’re losing a potential stream of website traffic. If your website isn’t getting the right type of traffic, we’d recommend evaluating your content strategy. 

Depending on your industry and content, you could…

 

  • Develop More Content 
  • Rewrite Underperforming Content
  • Lengthen Content 
  • Evaluate Content Voice & Tone
  • Offer More Consumer Insight
  • A/B Test Certain Elements Of Your Written Content

 

Website Traffic Tip 2: Reevaluate Keywords

Reevaluating keywords is a likely next step if you aren’t seeing as much website traffic as you’d prefer. You can have the world’s best content on your website and still struggle if you’re targeting the wrong keywords. Ideally, when you’re evaluating content, you’ll also look at the keywords targeted and optimize concurrently.

When evaluating your keyword strategy, be sure to…

 

  • Evaluate Through A Scraping Tool Like semRush
  • Focus On Long Tail Keywords
  • Work To Align To The Most Popular Keywords In Your Area
  • Consider Competition For Keywords You Want To Rank For

 

Website Traffic Tip 3: Better Your Website UI

The best keyword strategy and content can’t overcome aesthetics. Google and other search engines might not rank websites based on beauty per se, but site visitors do. If your website is dull, boring, and lackluster, the greater the chance your site visitors bounce off the site as soon as they visit. Google does take this into consideration; the more your site visitors bounce off your site immediately, the lower your rank from Google.

To combat this, work on…

 

  • Improving Loadspeed
  • Adding More Videos & Pictures To Break Up Content
  • Add Calls To Action
  • Using White Space To Keep Users Engaged

 

Website Traffic Tip 4: Acquire Quality Backlinks

Backlinks to and from websites are the highways of the internet. Site users can follow the links from other sites to land on yours. This isn’t just a vehicle for growing traffic; Google actually uses this as a key ranking factor and the reason why stands to reason.

Backlinks indicate that other sites consider your site one of quality. However, it’s not as simple as merely getting any link. Google sees links from quality sites as an indicator that your site is trustworthy. 

Website Traffic Tip 5: Better Promote Your Website

Sometimes, the world’s best website needs a little help for better site traffic. Promotion strategies are a great way to fill in the gaps and drive quality site traffic while you work to better your website’s organic ranking. If done right, your business can use social media, Google Ads and email to drive the right customer and potential customer to your website.

It’s important to note the tradeoffs that come with this strategy. Driving customers to your site will require active work and occasionally some ad budgets, but this does come with a benefit. Promotion strategies will have a tangible impact almost immediately. The best SEO strategy, on the other hand, can take months to drive a 200% increase in site traffic. 

What then should you do?

To reap the best of both worlds, we’d definitely recommend utilizing website promotion AND SEO strategy simultaneously. You’ll be utilizing ads, social media and email to drive site visitors through your promotion strategy while you work to improve your SEO on the backend. This one-two punch tends to work very well, especially if your website needs some time to climb in Google’s rankings. Ultimately, this will be cheaper in the long run as well and can even improve long-term SEO.

Drive site visitors through…

 

  • Email
  • Organic Social Media
  • Social Media Ads
  • Paid Ads

 

Website Traffic Tip 6: Freshen Technical SEO

Your technical SEO is a nearly-invisible, but critically important aspect of ranking. Google has some 200 unique ranking factors that go into determining where a site will rank. Many of these are quite technical and would be quite hard to diagnose if you weren’t in the day-to-day of site development and SEO. 

 No single one of these ranking factors will make or break a website’s SEO. Google is too sophisticated for that. However, a combination of technical errors and structural improvements could be hampering your rank. Many times, these technical SEO issues are clustered; if you’re using the wrong site or haven’t invested in a website revamp in a few years, it’s likely a number of these issues will be present together. 

We recommend a full site audit to understand…

 

  • Your Website’s Site Map
  • Title Tags, Schema MarkUp & Alt Text
  • The Site’s Security Precautions
  • Structured Data
  • Canonical Tags
  • Site Uptime & Architecture 
  • & More

 

Get More Site Traffic With JSL Marketing & Web Design

If your website isn’t getting traffic, it’s probably time to make some changes. Maybe it’s been a few years since you’ve refreshed your site. Maybe you have new competitors in the area. Maybe you don’t know why your website is faltering, but you know you need to do something.

That’s where we come in!

If your website isn’t getting traffic, you need a full SEO audit to understand the strengths and weaknesses of your current website. Your website might not be getting enough traffic, but there are a variety of reasons why that could be and a variety of fixes. It’s important that we understand the particulars of your site before we make any recommendations. 

From there, we might suggest….

 

  • New Website Content
  • A Completely New Website
  • A Redesigned Site
  • One-Off SEO Tweaks
  • A Long Term SEO Schedule
  • A New Promotion Strategy 

 

Your website’s traffic is too important to your business to be left to chance. Turn to Dallas’s best SEO agency to help you get to the top of your local rankings.

Fill Out The Contact Form Below To Get In Touch!

April 21, 2022

5 Ways To Perfect Your Local SEO

If you’re looking to improve your local SEO marketing strategy, you’ve come to the right place!

Local SEO is the process of using map tools and other online directories to drive website and foot traffic for a business. Refining your presence on tools like Google Maps makes your business more visible to users searching for businesses like yours in your local area. Simple enough, right?

Well, like any digital marketing tactic, Local SEO is a complicated and ever-changing medium and it’s one that often gets neglected by small businesses. Most small business owners understand the importance of social media marketing, email marketing, and web design for their business goals. Local SEO, by contrast, is as simple as claiming your Google listing, right?

The Local SEO team at JSL Marketing & Web Design got together and assembled these Local SEO recommendations for you to browse. In this blog post, we’ll run through why Local SEO is important, the impact it can have on your business, and the best ways to improve your Local SEO.

Read On For Local SEO Advice! 

Why You Need Local SEO

Business owners “get” numerous aspects of digital marketing. Everyone understands that most consumers are on social media, most people use email, and that a beautiful website increases your odds of getting new business. Per that understanding, a lot of small businesses know what they need to do to gain new engagement and business from these tactics. Few understand how they can improve their Local SEO or even why it’s important.

That’s a huge mistake. Local SEO is one of the best tools in the marketer’s toolkit.

  •  97% Of Consumers Use Google Maps To Find Local Businesses.
  • 93% Of Customers Read Reviews Prior To Making A Purchase
  • The Top Local SEO Results For Any Search Term Get Between A Quarter And A Third Of All Traffic.
  • Local SEO is One Of The Cheapest Ways To Grow Your Business.
  • Almost 50% Of Searches On Google Involve Finding Physical Locations

Those are some compelling reasons to invest in Local SEO! But how do you actually optimize your Local SEO for best results?

Local SEO Tip 1: Craft Your Google My Business Listing

If designing a killer Local SEO strategy is like building a house, then your Google My Business listing is the foundation.

Having your Google My Business Listing claimed and optimized doesn’t guarantee that you will be successful in your local area. However, neglecting your Google My Business listing guarantees you will fail.

It’s completely free to claim your address on Google Maps, so there’s no reason not to do so. Once claimed, ensure that you’re adding compelling descriptions, location hours, services, and photos of the location to make the most of the listing. However, there’s more to a Local Search Engine Optimization campaign than just claiming your Google My Business listing. It’s a good place to start, but you’ll need to do a little bit more.

Local SEO Tip 2: Showcase Your Local Reputation

One of the best ways to drive new business via search engine map tools is to use reviews.

Users aren’t just finding locations on Google Maps and other map tools. They’re also looking for the best quality product or service possible and the reviews on any listing are the best way to quickly gauge the quality of a brand. After all, who would call to make a reservation at a 3.9 Star Cajun restaurant when their closest competitor has 4.7 Stars?

Pay close attention to the quality and quantity of reviews you’re getting on your listing to help grab the user’s attention. There are a few tips for the best management of your reputation we’d like to share.

  • Always Respond To Reviews, Whether Negative Or Positive. It’s critical that you show prospective searchers that you value customer feedback, whether good or bad. It’s easy to get caught up in the hustle and bustle of running your business, but don’t neglect to pay attention to your listing! We promise, other Google Map users read reviews and the attention you give all reviews will not go unnoticed.
  • Don’t Argue With Negative Reviews. Bad reviews are inevitable. You can have the best doctor’s office or plumbing company in the world and still get the occasional bad review.  Some reviews will be cruel, unfair, and just dishonest. Regardless of this, it’s imperative that you politely and professionally let the reviewer know that you value their feedback and concerns and that you’d be willing to have a conversation offline if they’re willing. It won’t solve every bad review, but it will demonstrate that you listen to your customers.
  • Try To Drive New Positive Reviews. Customers will leave reviews of their volition but do your best to drive new reviews if possible. Your top customers, your true brand advocates, already love your brand. Capture their delight on Google in the form of a 5-Star review and let them digitally sing your praises. There are a variety of ways to do this, but for a custom-made reputation management suggestion, reach out to our local SEO team.

Local SEO Tip 3: Add Location Pages To Your Website

Few business owners think about their website as a tool in local SEO. However, that’s a mistake.

Your website is an important part of your Local SEO strategy. Adding location pages to your website helps users find your different locations and respond accordingly. Plus, you’re also making it easier for Google to find your locations on Google Maps and rank the location higher as a result.

Each location page should properly display your location’s hours, address, and unique identifiers. Be sure that you’re writing unique content for each location. For best results, incorporate branded and tagged photos and videos of the location for both an SEO boost and the best possible impression on the page’s user.

Local SEO Tip 4: Optimize Online Directories

Google Maps is the main listing for Local SEO. Any SEO project needs to begin with this listing. (Remember that foundation metaphor?)

However, there are countless online directories on sites like Angie’s List, Yelp, Better Business Bureau, and more that will display your address and contact information. Ensure that these listings are correct and consistent across all of these online directories to boost your local SEO. Correct and consistent information across the web is a key Google ranking factor and will help you drive better results.

Local SEO Tip 5: Target Your Content To Local Keywords

When planning a content strategy, it usually makes the most sense to focus on search terms with the most volume behind them.

For instance, if you own a sushi restaurant, writing content around the term “sushi near me” makes a lot of sense. However, don’t neglect to also hone in on the smaller-volume search terms for your area.

Consider the term “sushi restaurant near me, Grapevine TX” might have less search volume, but focusing on this term will make your content hyper-relevant to people in your immediate area. After all, most searchers will want to find the closest physical location, so ranking well in Grapevine is better than appearing for a search two towns over.

Invest In Your Local SEO With JSL Marketing & Web Design

Ready to hypercharge your Local SEO and jump to the top of your local market’s Google Maps results page? Talk to the experts at JSL Marketing & Web Design! We’re an award-winning digital marketing agency based in the Dallas area and a proud Forbes Agency Council member!

All of our Local SEO projects are…

  • Tailor-made For Your Local Market
  • Exhaustively-Researched
  • Centered On Boosting Overall SEO
  • Optimized To Drive Engagement With Photos & Descriptions
  • Review-Focused

If you’re not utilizing a Google My Business listing, you’re missing out on potential traffic and revenue. Right that ASAP with JSL Marketing & Web Design. Our SEOs are standing by to discuss your next Local SEO project!

Fill Out The Contact Form & We’ll Be In Touch!

October 07, 2021

Stop Believing These 7 SEO Myths

Search engine optimization or SEO is a relatively recent digital marketing strategy, but that hasn’t stopped the proliferation of some incorrect SEO myths!

SEO is a difficult discipline to work in, so it’s understandable that there are a lot of myths swirling about the digital marketing ecosystem. However, that doesn’t make them any less harmful. 

If left uncorrected, these false beliefs could drastically impact your digital marketing performance and unfortunately, too many small business owners believe them.

Luckily, the SEO experts at JSL Marketing & Web Design are here to set the record straight and dispel the most common SEO myths for the good of your marketing.

Read On To Learn More About SEO Myths!

Common SEO Myths

Myth 1: Keyword Stuffing Is Fine

In the early days of the internet, every SEO expert tried to include every possible variation of the targeted keywords in the content they created. (i.e. “Come here for the best doctor, doctors, ophthalmologist, eye doctor, and eye doctors in town.”) Google has since gotten wiser and is now smart enough to know what your topic is about.

This means there’s no need to include forty different versions of the same five keywords. The number of times a keyword is used may have some impact on SEO, since it helps Google understand what the page is about, but it isn’t about just placing it everywhere as many times as possible.

Instead, be sure to balance your keyword usage against the needs of your user. It’s extremely annoying to search for a doctor in your area and read a piece of content that uses the word “doctor” in every sentence. A good rule of thumb is to ask yourself if you’re using the keywords you’re targeting more than you would use them in a conversation with the user. You wouldn’t say “Come here for the best doctor, doctors, ophthalmologist, eye doctor, and eye doctors in town” in a conversation with your friend, right? Of course not!

If you’re using the keywords ad nauseum, you aren’t getting any SEO boost and likely annoying your readers instead. Find the right balance of keywords without frustrating your readers. Trust us, it will make your copy read better and improve your SEO. 

Myth 2: Content Length Is The Most Important Factor

Any good search engine optimization specialist knows how to use a scraping tool to research semantically related keywords, competition, and content length. However, don’t think that writing your content to a certain length is a magic fix.

Of course, length can help, but it is not as impactful as the quality of the content, the type of backlinks, the web design on the page, and the meta description of the page. 

Answering the user’s question and demonstrating to Google that your website is a high-quality source of information will always trump the length of your content. Prioritize creating amazing content that answers the question over a magic number of characters. The SEO boost you receive for creating amazing content will always be greater than hitting a specific length. 

Call Us At 877.514.0276 For SEO Help!

Myth 3:  Paid Advertising is the Magic Ticket

Advertising on Google Ads is a great marketing decision. However, it does not DIRECTLY impact your SEO performance.

Driving visitors to your website via Google Ads may improve your SEO, since you’re getting more traffic than you would have without the paid campaigns. However, Google does not prioritize sites that have paid ad campaigns with them over sites that have not. 

There are ways to compliment your SEO with web design and paid ad campaigns that will drive better results than if you hadn’t blended the three. Still, this is very different from getting an SEO boost just from advertising on Google Ads.

A lot of business owners think of Google Ads as a shortcut to bypass investing in SEO marketing. It is true that you pay to get to the top of Google with paid campaigns, but you’ll still show as a paid ad, which often dissuades certain users.

Ideally, you should be using both paid advertising and organic SEO to reach new customers. Paid advertising is a great way to see a quick impact and reach certain users, but it does come with a cost, a cost that some small businesses can’t keep up indefinitely.

SEO, in contrast, is a cheaper way to reach new customers, but it does take time to see results and leaves you at the whims of sudden algorithm updates from Google. That’s why we recommend using both paid and nonpaid options to keep your search engine marketing where it needs to be.  

Myth 4: Backlinks Will Solve All Your Problems

Backlinks are an important part of SEO – do not mistake us on that point. Still, too many SEOs have started to focus on “gaming” Google by finding the right type of backlinks, at the expense of their content.

Good backlinking is important, but it’s not more important than writing quality content and making a good user experience. Having a guest blog series is a great way to build backlinks, but don’t think that slapping together some shoddily-written sentences just for link-building is a good use of your time and effort. Again, a high-quality guest blog post with quality backlinks may in fact be worth it, but a poor-quality post never is. 

You also could be risking a penalty from Google if you undertake unscrupulous action to get links. You’ll need to focus on climbing in search results the old-fashioned way and write content for your reader, not the search engines. 

Myth 5: Social Media Doesn’t Impact SEO

This myth has its kernel of truth. Social media marketing probably won’t salvage your SEO or ability to rank in organic search results. If your website isn’t ranking, then improving your social media presence just isn’t the most impactful action you can take.

It’s important to know that your social media is still a ranking factor in the eyes of Google, since it helps Google gauge how popular your brand is via shares and social traffic. These social signals demonstrate to Google that your content and brand are reputable and worth ranking.

A good social media strategy won’t produce SEO miracles, but it will help improve your overall performance.

Myth 5: Domain Age is An Important Ranking Factor 

This makes sense at first glance. After all, it can take time for a site to climb in the rankings, so it seems intuitive that domain age is an important ranking factor.

However, Google has explicitly stated that domain age is not a ranking factor! You won’t get any preferential treatment in search results just for having a domain for a certain amount of time!

Your page rankings will be much more impacted by other factors than domain age and you should focus your efforts there. Contact our SEOs for a tailored recommendation. 

Myth 6: Duplicate Content Will Kill Your SEO 

This is a truism with some staying power and it’s because there’s a kernel of truth in it.

Duplicate content does not technically result in SEO penalties from any search engine USUALLY. If a site or page is removed from search results, it’s usually because the offender is purposefully copying other distinct sites.

However, duplicate content will usually not cause a severe SEO penalty. That doesn’t mean that it’s a best practice to keep duplicate content on your site and we’re happy to discuss options to improve your site’s indexing and categorization. 

Myth 7: Certain Agencies Get You Priority Ranking With Google

This isn’t just a myth, it’s a complete lie and frankly, it’s a lie that’s told to sell SEO services to unsuspecting small business owners.

Google has actually had to address this SEO myth directly since it’s become so common. Don’t fall for any salesperson that claims their agency has priority ranking with any search engine. It’s merely a sales tactic and a dishonest one at that. 

Correct Your SEO With JSL Marketing & Web Design

If you need help to get to the top of Google search results, you’ve come to the right place! The SEO experts at JSL Marketing & Web Design are standing by to talk through your unique SEO needs!

Fill Out The Contact Form Below & We’ll Get In Touch

February 19, 2021

5 Proven Ways to Increase Your Website’s Traffic

When you’re a business owner, few things are as important as your website. It’s one of the most common ways that potential customers will find you in 2021. After all, 64% of Americans would prefer to purchase online. Plus, at one point or another, every American has found a new business online.

Moreover, a website is an incredibly cost-effective way to reach new customers. You can buy new billboards and book broadcast TV ads to get the word out about your product and service, but these avenues just won’t be as cost-effective as your website – since everyone is already online anyway!

Your site’s organic traffic is important because Internet users who find your site on search engine results pages are further along in the buying process than if they merely saw your ad on TV or from a highway. If you are searching “best restaurants in Dallas, TX” on Google, you’re much closer to making a purchasing decision than if you just saw an ad while catching up on your favorite sitcom!

However, while it is critical to drive new and qualified traffic to your website as a business, it’s easier said than done. 

Google is constantly updating its algorithms and ranking factors, your geographic area has unique search trends to be aware of, and the best practices of web design are always shifting. So, how do you grow your site’s web traffic while still running the daily ins-and-outs of your business?

The marketing experts at JSL are here to run you through the best ways to take your website to the next level! Read on to learn how to increase your website traffic!

1. Improve Your Website’s Photos

This is probably the most rudimentary problem brands run into, but you’d be surprised by how many sites don’t incorporate visually appealing photos and videos. Moreover, you’d be surprised by how many sites utilize imagery, but the imagery is either unappealing or not branded with the company’s logo. Study after study has shown that users spend more time on sites that they find visually attractive and branded photography and videography is one of the best ways of making a site beautiful without a full new build or redesign.

This may be a seemingly ‘small’ problem, but that means it’s an easy problem to fix! Find the right type of photos and videos to strategically place on your site’s homepage and landing pages and watch your site users spend more time engaging with your website!

2. Up Your Promotion Game with Boosts, Ads, & More

Organic traffic is a term for the visits your website receives from users typing search terms into Google and other search engines. Essentially, your site’s users found you on a search engine results page and clicked to land on your site.

This is undoubtedly an important traffic stream for any website, but it’s not the only one you should consider as a business owner! Web traffic from other mediums is a great way to drive site traffic for any business! 

  • Local SEO: If users find your business listing on a map service like Google Maps or Bing Maps, promoting your website within your business information is a great way to drive users to your site! Increasing the visibility of your listing on map services is a phenomenal way to take your website’s traffic to the next level!
  • Email Marketing: If you don’t know by now, it’s imperative for business owners to keep a log of customer email addresses for outreach. Automated email campaigns aren’t just a way to stay in touch with your former and current customers. If done correctly, they’re also a great way to drive traffic back to your website. 
  • Social Media: Social media is the perfect platform to share new blogs, new landing pages, and new product pages with your followers!
  • Pay-per-Click Advertising: This is often an optional method for business owners, depending on their marketing budget. However, there’s no denying that pay-per-click advertising campaigns, like Google Ads and Facebook Ads, help increase the number of new site visitors a given site receives. 

Learn More About Digital Marketing with JSL Marketing & Web Design

3. Revaluate Your Content + SEO Strategy

If your site’s organic traffic is flat, it’s time to revaluate your content strategy. The simplest explanation for not being found in organic search is that your site does not rank well for the search terms users are typing into Google. 

The best way to fix that is to research the keywords that users are searching for and then identify which are most relevant and profitable to your business. From there, you need to write content that incorporates these keywords, while still meeting the needs of the searcher!

 After publishing new keyword-rich content, you’ll need to carefully keep tabs on how the new content is performing on Google’s search engine results pages. It can be a difficult process, but remember, most users find the answers they’re looking for on the first page of Google, which means this SEO work is immensely important to your internet marketing, your brand’s visibility, and your revenue!

4. Consider Mobile-First SEO

Websites aren’t static creations. They often need retooling and adjustments through website redesigns every couple of years. If it’s been a while since you’ve refreshed your website, your site might not be fully mobile-compatible. 

That’s a problem, as over 50% of searches are done on mobile devices. This means the threat of a non-mobile-friendly website is twofold.

To begin, Google is prioritizing mobile-friendly sites in its ranking, as they want to give website users a clean and simple experience. If your site is not mobile-friendly, you’re probably not on the first page of Google.

However, you’re also probably failing to turn the site visitors you do receive into paying customers if your website is old and clunky! If Google Analytics is showing that most new site visitors to your site “bounce” away after 30 seconds (a high bounce rate), the issue is with the layout of your site itself and mobile-responsiveness may be a key element in this. 

If you’re having this problem, it’s probably time to consider a website redesign or even a completely new website. 

Learn More About Website Design!

5. Rewrite Old Website Content

Your site may be properly optimized for the search terms you want your business to be seen for, but it may just be slightly dated. The industry-specific content may be out of date, the search terms you wrote the content for may have evolved, and those old blogs just may not be getting the website traffic they did two or three years ago. 

You don’t need to reinvent the wheel, however. You can take this old content and rewrite it to be in line with Google’s latest update, as well as sprinkle in any new and timely details about your industry, business, and geographic area as well! This will make the content more relevant to your readers and that’s a great way to get more Google hits! We’d recommend cross-promoting these rewritten pieces of web content on other mediums, like social media and email marketing, for the best results!

Grow Your Website Traffic with JSL Marketing & Web Design

Improve your photos.

Promote on social and through PPC.

Redesign or rebuild your website.

Perfect your SEO strategy.

Tweak your content…

These are all great ways to begin increasing the volume of your website traffic. However, it’s also imperative to work with a team of website design experts and SEO wizards who can guide you through the process – because the above can be a lot for someone who has a business to run and maybe doesn’t have a background in website or SEO.

Increasing overall website traffic is great, but it’s important to continuously track web traffic in a tool like Google Analytics. If your business is in Chicago, but the majority of your traffic is coming from outside of the Midwest, then some aspect of your organic search strategy needs tweaking.

You also might see an uptick in website traffic, but then see no correlating lift in conversions. This likely means that there’s some aspect of your site path where your users are leaving without purchasing.

And of course, there’s the legwork of keyword research to determine which search terms are best for your brand and should be implemented.

Choose a trusted digital marketing partner to work alongside you. JSL Marketing & Web Design is an award-winning digital marketing company with over thirty 5-star Google reviews!

“Great Communication!”-Melissa W

“Our Top Pick!”-Justin B.

“Making the SEO Process Easy.”-Carter H.

Website Design & Digital Marketing Aren’t Easy, But W with JSL Marketing & Web Design Sure Is! Contact Us to Discuss Your Next Project & Your Website Traffic Needs!

August 19, 2020

Boost Your Authority! How to Find Bad Backlinks & Disavow Them

Authority and trustworthiness are becoming bigger and bigger factors in how Google ranks websites – after all, Boss G doesn’t want to put your website on the first page and then have one of its users go there just to find it’s a scam or of poor-quality!

So, even if you have perfect content and keywords, a beautiful design, and all the backend know-how, without any backlinks pointing to your website – Google doesn’t know if it can trust you, and therefore won’t send its users to you.

 

What Even Are Backlinks?

These can also be called ‘inbound links’ or ‘incoming links’, but whatever you call them, they are links from other websites that are pointing to your website. The more backlinks you have (from credible sources and websites), the more Google will trust you, and the higher it will rank you.

 

Think of backlinks as letters of recommendation for your website from other websites. More letters, more trust – more trust, better rankings!

 

Much like letters of recommendation though, not all backlinks are created equal. Backlinks coming from websites with poor authority themselves will not have the same weight as backlinks from trusted websites (kind of like how a letter of recommendation from your grandmother won’t be as helpful as a professor or supervisor.)

 

So, Why Would You Ever Disavow Backlinks?

It’s true, the analogy of backlinks to letters of recommendation falls short here. Because a backlink from a low authority website doesn’t always hurt you like a letter of recommendation from your grandmother at a job interview would. And that means that you don’t have to disavow every backlink that isn’t from a prime source. 

However, some backlinks that come from highly-questionable, spammy, unknown, or unrelated industries could bring more harm than good to your search engine optimization strategy. And that means you should disavow it.

 

How Do You Recognize a ‘Bad’ Backlink?

Recognizing a poor backlink is not an easy task, since you have to make sure not to get rid of those that are helping you. In fact, Google says ‘no action is necessary from you for most links that are recognized as being untrustworthy.’

But, like everything with the mysterious giant, Google also recommends that you ‘disavow backlinks that you identify as spammy, artificial, or of low quality.’

So, which is it? Well, a mix. Disavow bad ones, keep good ones, and constantly judge which are which with these tips:

  • The backlink isn’t relevant to your website or users
  • The backlink lacks the potential to bring business to your site
  • The backlink was created to manipulate Google’s algorithms
  • The backlink comes from a hacked site

 

How to Disavow Backlinks:

This gets technical – so it may be best to have your JSL Team or web developer do this – but here are the steps just in case.

  1. List the pages and domains you want to disavow on a .txt file encoded in UTF-8 or 7-bit ASCII (for Windows users, use Notepad and for Mac, use TextEdit)
  2. Type one URL per line in the following structure, depending on if you are disavowing a page or a domain:
    1. Disavow a given page: http://disavow.example.com/spam/comments.html
    2. Disavow a given domain: domain:example.com
  3. You can insert comments on the .txt file by typing “#” before the comment:
    1. #comment regarding the domain to be disavowed
  4. Upload your list on Google’s disavow links tool page
    1.  Google Search Console
  5. Select your website, click disavow links
  6. Choose your file and submit it
  7. Please note, Google has said that it can take a couple of weeks to process the information submitted

Contact JSL Marketing & Web Design for More Website Help! Or, Check Back on Our Blog Often for More How-Tos!

May 28, 2020

Google Says It Doesn’t Care About Your Social – So How Does Social Media Marketing Help You?

Social media marketing isn’t as much about on-page SEO as it is about traffic, visibility, branding, and activity – all of which still feed into SEO, just not in as linear a way as, say, keywords in your title tags.

But just because social media isn’t directly linked to your website’s SEO, that doesn’t mean it doesn’t matter! Even if Google says they don’t care about your social media – we know better. And if we’ve learned anything from Google’s press releases over the years, it’s to take it with a grain of salt and always do your own research!

Which is just what we’ve been doing for years for ourselves and our social media marketing clients. Here are the top ways that social media does matter for you, your SEO, and Google.

Social Media Marketing Gets You In Front Of Your Audience

Getting in front of your audience, or raising your visibility, is one of the most important things you can do for your online business and presence. So, it makes sense that any and all ways to get in front of your ideal client are important – and this definitely includes social media!

Think about it, your potential customers are already online and on different social media platforms, because everyone is on one or another of these platforms. So use this to your advantage and meet them where they are at!

Having a Facebook, Twitter, or Instagram is a great way to get found by your customers. And having a LinkedIn is a great way to get found by potential employees or business to business clients.

Grab that low hanging fruit and be more visible to your customers with a strong social media marketing strategy.

Social Media Marketing Lets You Define Your Voice & Brand

Do you struggle to get new content out or to define your ‘online voice’? If so, then social media is a great option as you can out small snippets out of either your own content or that of other thought leaders in your industry, and hone your branding and voice while you’re at it!

Social media marketing allows businesses to be more personable, more humorous, and more memorable, because it gives them an outlet that is less corporate.

Maybe you wouldn’t post a lengthy blog for Memorial Day, but you can certainly make a social media post about it. Maybe you wouldn’t make a joke or witty quip on your homepage, but you certainly can on your Twitter! And maybe you wouldn’t post a picture of every new inventory item you get on your webpage – but that’s exactly what Instagram is for!

Getting your brand out there and being memorable is half of the battle in today’s saturated world, so make an impression with your online voice and presence through social media on a variety of platforms.

Social Media Marketing Can Get You More Traffic

Even if Google says it doesn’t care about your social media marketing – it does care about your traffic and where it comes from. And having an active Facebook, Instagram, Twitter, or LinkedIn gives your website yet another avenue to funnel people to your website.

People often browse Facebook and click on ads, boosted posts, or even a business’ social page instead of their webpage, then, if they like what they see, they will continue on to the website and you’ve gained another ‘user’ or traffic number for your Google Analytics.

The more people that visit your website from any number of sources, the more likely Google will see you as a good choice, a good site, and take those user signals into account as they rank you higher.

So, does Google care about your social media directly? Maybe not, but do multiple signals come from your social media? You bet they do!

Social Media Marketing Shows Your Customers That You Are Active & Current

Finally, not only do you want Google to see that you are getting hits from your social media channels, you want your customers to see that you are updated, active, and posting relevant specials, events, and information on your social media channel of choice.

Have you ever gone to a business’ social media page, seen that they have not updated in over 6 months, and then thought – well, are they even still open? Are these hours even accurate? Am I going to get there and be just as disappointed in their physical store as I am with their online storefront?

Make sure you don’t give search engines or your customers a reason to doubt your business, services, or products, by staying up-to-date with whatever social media channels work best for your industry.

Have a special? Post a quick notice about it. Is a holiday coming up? Make a post. Even just one or two posts a week, something that can take less than 15 minutes to craft, can greatly help you to prove to your customers that you are keeping up with changes and keeping them informed.

Social Media Marketing Can Be Time Consuming…JSL Is Here to Help!

We know that in theory, making a post or two a week shouldn’t take that long, right?

But when you have to decide what to talk about, write it up, create a branded image or find one that isn’t copyrighted, find non-competition but still relevant and quality content to link to, and potentially do this for multiple platforms – it can turn into a whole second job!

Luckily, we offer social media management and marketing strategies in a variety of sizes (form multiple posts on multiple channels, to just the occasional post), so we have something that will work for you and tell both the search engines and your customers that you are here, and open for business!

Contact JSL Marketing & Web Design today to learn more about our social media services!