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Your website is a crucial element of your digital marketing and, by extension, your business strategy. The right website can be a simple, but cost-effective way of finding new customers, generating revenue and promoting products and services. However, the mere existence of a website isn’t enough anymore. We wish it was as simple as launching a website and watching the revenue pour in, but sometimes, your website traffic needs some tweaks.
What do you do if your website isn’t getting traffic?
Our team here at JSL Marketing & Web Design collected their thoughts to give you an idea of how to increase your site’s traffic. These recommendations are high-level suggestions. For a full recommendation, consult our team and we can conduct a full site audit for a tailored website recommendation.
Website Traffic Tip 1: Improve Content
Your website is a great way to be found by new customers. Your written web content, however, is king when it comes to discovering new customers. The reason why is pretty simple. The written content you display on your site is what will be crawled, evaluated and read by Google and other search engines. If the relevance is right, the webpage or website in question will be displayed on the search engine results pages.
If your content isn’t up to snuff, you’re losing a potential stream of website traffic. If your website isn’t getting the right type of traffic, we’d recommend evaluating your content strategy.
Depending on your industry and content, you could…
- Develop More Content
- Rewrite Underperforming Content
- Lengthen Content
- Evaluate Content Voice & Tone
- Offer More Consumer Insight
- A/B Test Certain Elements Of Your Written Content
Website Traffic Tip 2: Reevaluate Keywords
Reevaluating keywords is a likely next step if you aren’t seeing as much website traffic as you’d prefer. You can have the world’s best content on your website and still struggle if you’re targeting the wrong keywords. Ideally, when you’re evaluating content, you’ll also look at the keywords targeted and optimize concurrently.
When evaluating your keyword strategy, be sure to…
- Evaluate Through A Scraping Tool Like semRush
- Focus On Long Tail Keywords
- Work To Align To The Most Popular Keywords In Your Area
- Consider Competition For Keywords You Want To Rank For
Website Traffic Tip 3: Better Your Website UI
The best keyword strategy and content can’t overcome aesthetics. Google and other search engines might not rank websites based on beauty per se, but site visitors do. If your website is dull, boring, and lackluster, the greater the chance your site visitors bounce off the site as soon as they visit. Google does take this into consideration; the more your site visitors bounce off your site immediately, the lower your rank from Google.
To combat this, work on…
- Improving Loadspeed
- Adding More Videos & Pictures To Break Up Content
- Add Calls To Action
- Using White Space To Keep Users Engaged
Website Traffic Tip 4: Acquire Quality Backlinks
Backlinks to and from websites are the highways of the internet. Site users can follow the links from other sites to land on yours. This isn’t just a vehicle for growing traffic; Google actually uses this as a key ranking factor and the reason why stands to reason.
Backlinks indicate that other sites consider your site one of quality. However, it’s not as simple as merely getting any link. Google sees links from quality sites as an indicator that your site is trustworthy.
Website Traffic Tip 5: Better Promote Your Website
Sometimes, the world’s best website needs a little help for better site traffic. Promotion strategies are a great way to fill in the gaps and drive quality site traffic while you work to better your website’s organic ranking. If done right, your business can use social media, Google Ads and email to drive the right customer and potential customer to your website.
It’s important to note the tradeoffs that come with this strategy. Driving customers to your site will require active work and occasionally some ad budgets, but this does come with a benefit. Promotion strategies will have a tangible impact almost immediately. The best SEO strategy, on the other hand, can take months to drive a 200% increase in site traffic.
What then should you do?
To reap the best of both worlds, we’d definitely recommend utilizing website promotion AND SEO strategy simultaneously. You’ll be utilizing ads, social media and email to drive site visitors through your promotion strategy while you work to improve your SEO on the backend. This one-two punch tends to work very well, especially if your website needs some time to climb in Google’s rankings. Ultimately, this will be cheaper in the long run as well and can even improve long-term SEO.
Drive site visitors through…
- Organic Social Media
- Social Media Ads
- Paid Ads
Website Traffic Tip 6: Freshen Technical SEO
Your technical SEO is a nearly-invisible, but critically important aspect of ranking. Google has some 200 unique ranking factors that go into determining where a site will rank. Many of these are quite technical and would be quite hard to diagnose if you weren’t in the day-to-day of site development and SEO.
No single one of these ranking factors will make or break a website’s SEO. Google is too sophisticated for that. However, a combination of technical errors and structural improvements could be hampering your rank. Many times, these technical SEO issues are clustered; if you’re using the wrong site or haven’t invested in a website revamp in a few years, it’s likely a number of these issues will be present together.
We recommend a full site audit to understand…
- Your Website’s Site Map
- Title Tags, Schema MarkUp & Alt Text
- The Site’s Security Precautions
- Structured Data
- Canonical Tags
- Site Uptime & Architecture
- & More
Get More Site Traffic With JSL Marketing & Web Design
If your website isn’t getting traffic, it’s probably time to make some changes. Maybe it’s been a few years since you’ve refreshed your site. Maybe you have new competitors in the area. Maybe you don’t know why your website is faltering, but you know you need to do something.
That’s where we come in!
If your website isn’t getting traffic, you need a full SEO audit to understand the strengths and weaknesses of your current website. Your website might not be getting enough traffic, but there are a variety of reasons why that could be and a variety of fixes. It’s important that we understand the particulars of your site before we make any recommendations.
From there, we might suggest….
- New Website Content
- A Completely New Website
- A Redesigned Site
- One-Off SEO Tweaks
- A Long Term SEO Schedule
- A New Promotion Strategy
Your website’s traffic is too important to your business to be left to chance. Turn to Dallas’s best SEO agency to help you get to the top of your local rankings.
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