Why Isn’t My Website Getting Traffic?

A well-oiled and well-maintained website can be a money-making machine for your business, but sometimes, websites don’t get the right quantity and quality of website traffic. A good website might help your business drive sales and get you in contact with potential customers.

However, digital marketing is complex and multifaceted, and it’s not as simple as merely launching a website and walking away. Sometimes, changes in the digital ecosystem impact how much traffic a site receives, and you need to respond in kind.

Good news: web development is our specialty! The JSL Marketing & Website team has some tips on responding if a website is not getting traffic!

Lack of Insight

There’s a real possibility that your website is performing, but you don’t have the visibility to understand the site’s traffic and behavior properly.

What do we mean by that? 

Well, a website is a complex and living, breathing organism in some ways. To properly track site traffic, revenue, conversions, and changes in site behavior, you need to properly set up a system for reporting, measuring, and tracking. This can be difficult if you used a simple website template, built it yourself, or went with a less-than-stellar web design agency.

It is important to remember that properly enabling Google Analytics tracking and auditing the site’s website traffic trends is not a magic bullet. Sometimes, the site in question is underperforming, and changes are needed. However, deep diving into reporting is always the first step. You can’t see patterns and optimize accordingly without visibility into the site’s performance.

Lack of Content

Well-written and informative content is the bedrock of search engine optimization. When you publish blogs and web pages centered around business-relevant keywords, Google can read that content and show your website to relevant search terms. So, if your website ranks well for “family care doctor near me,” your website will show that search term when someone looks for a doctor on Google. That’s all great, but what happens if your website doesn’t have enough well-written content to rank for “family care doctor near me?” Even though that’s a relevant search term for your business, your website won’t show for that term.

What’s the solution, then? Writing more informative content! (It’s not the only thing, but a significant first step!) Publishing more search-engine-optimized content around relevant search terms is usually the best way to show Google.

Lack of Promotion

The best websites in the world need a little help occasionally. While a good website will drive revenue for you, it is worth pointing out that a good website should complement other marketing tactics. How does that work? Well, think about the different marketing tactics that you might use to reach new or current customers. What are you imagining right now? Email marketing? Google Ads? Local SEO?

Well, your website is likely the destination of each of these tactics. If you click a Google Ad for “doctor near me,” the ad will take you to a website. If you open an email newsletter from your doctor’s office, it likely will take you to a website as well, and the same is true of a Google listing for the physical location of that doctor’s office.

Let’s face it; your website isn’t just a stand-alone. It complements other facets of your digital marketing strategy. If your website isn’t getting the correct type of website traffic, your analysis of that problem should examine both the website and your other marketing tactics. Sometimes, tweaks to other elements of your strategy or adding different marketing tactics are what you need to get more website traffic.

Lack of Updates

Web design is an ever-evolving process. Everything from changes in customer preference to algorithmic updates from Google can dramatically impact your website. Unfortunately, too many businesses think they can “Set it and forget it” with their website, and nothing could be further from the truth. You likely are behind if you haven’t kept up with your website since 2017. There are hundreds of Google ranking factors, and not being compliant can hurt a site’s performance.

Staying up to speed with technical, graphic, and structural best practices dramatically increases your site’s odds of seeing more website traffic. Staying current increases the number of people finding your site and increases the odds that these site visitors complete an action on your site.

A full website content is necessary to determine what, if any, updates need to be made. Everything from graphics, low speed, schema markups, and the content management system itself could need tweaking. Sometimes, depending on how old the website in question is, a completely new website might be in order. Other times, a facelift of the original site is enough. Consult with our web development team for a customized answer.

Get More Website Traffic with JSL

If you’re ready to discuss increasing your website traffic, contact JSL Marketing & Web Design!

Our team is standing by to discuss….

• Site Promotion
• SEO
• Web Design
• Social Media Strategy
• Email Marketing
• Web Development
• & More

Contact Us Today for a Free Website Assessment!