What’s Your Marketing Personality? The Different Types of Marketing Strategies

Like everything else in the world, there are many different types of marketing personalities. If you’ve been on the internet long enough, you probably know which Spice Girl you are, your Hogwarts House, or what your favorite wine says about you.

Similar to your Meyer’s Briggs personality type or Enneagram number, there are distinctive marketing philosophies or personalities. Yes, knowing if you’re more Sporty Spice or Posh Spice is strictly for entertainment, but knowing your marketing personality can help determine your brand’s marketing strategy.

The following ‘marketing personality types’ are just tongue-in-cheek, generalized descriptions. These are meant to be fun but useful ways to understand the different marketing approaches. We recommend you read, laugh, and learn a little about yourself and your brand!

Marketing Strategy 1: The Measurer Brand

Measurer Brands are data-driven — always looking at the numbers. If they were a Hogwarts house, they’d be Ravenclaws. If they had a favorite class, it’d be Stats. If they were a book, they’d be two books (catch our drift?). Measurers like to test out ads and specials, prioritize their ideal customer profile, and keep data libraries with info on past initiatives and efforts. Strategy isn’t a scary word for a brand that enjoys data; it’s a challenge. (And honestly, probably a fun challenge at that.)

Best Marketing Channels

SEO, Paid Advertising, Email Marketing, Market Research

Areas For Improvement

Videography, Photography, Web Design, Logo Design

Pros

Measurers know how to get stuff done. A brand with savvy data skills, a talented team, and a proven paradigm for determining success always knows its targets and whether or not it hits them. Measurer Brands usually enter campaigns with a S.M.A.R.T goal, data on past performance, and a timeline for each campaign stage, leading to flawless execution.

Cons

Brands that prioritize measurement tend to be great at collecting data but sometimes require help with marketing’s emotional side. Measurer Brands can falter with elements that can’t be quantified immediately, like logos, web design, or written content.

Recommendations

Measurer Brands don’t take many risks, so we challenge you to work on humanizing your brand’s perception. Design elements like photos, videos, and colors are usually hard for measurement-heavy brands to quantify, but they’re extremely important for successful marketing. Measurers can improve their current marketing strategy by adding a creative touch to their Left-Brain tendencies.

Marketing Strategy 2: The Creative Brand

Creative marketing brands are the gifted art students of the marketing world. If creative marketing brands were personified, they’d probably also look like gifted art students. (We’re thinking intricate tattoos, wide-rim glasses, and leatherbound books of Russian poetry. And coffee. Lots of coffee) Creative Brands may be erudite, but they’re also gifted. In our experience, Creatives tend to have amazing advertisements, stunning logos, and web content that could win a Pulitzer.

Best Marketing Channels

Videography, Photography, Content Marketing, Web Design

Areas For Improvement

Technical SEO, Reputation Management, Paid Advertising, Market Research

Pros

Creative Brands always leave a mark. You can’t help but be impressed by their marketing materials and always walk away WOWed. In a world where consumers see over 4,000 ads daily, Creatives can cut through the advertising clutter and grab potential customers’ attention.

They also approach strategy differently. Whereas other brands might be more stiff or conservative with their marketing, Creatives are more likely to take risks and try new things. This doesn’t just apply to creative ways of producing marketing mediums and content; they often have brand-new ideas to meet customers efficiently.

Cons

Creative Brands sometimes fall victim to their own brilliance — the ability to make changes and try new things can be a double-edged sword. Without a steady leader guiding them, Creatives can falter and vacillate between ideas. An idea doesn’t immediately bear fruit? Time to pivot to the next cool suggestion. Someone float an interesting observation? Time to scrap the current strategy and start fresh. Creative Brands are usually the most likely to upend their logo, strategy, product, and content at the drop of a hat. While pivoting is important, consumers can get confused if a brands messaging is inconsistent and impatient. Ad confusion is real, people!

Recommendations

Creative Brands should hold themselves and their tactics accountable by measuring their marketing efforts as much as possible. A Creative’s strategy usually rests on innate creativity (or even just a vibe), so we recommend utilizing data to guide more decisions. This can help correct any disorganization.

Creative Brands should also depend on creative measures less. These brands love the creativity, teamwork, and innovation of new websites, stunning videography, and redesigned logos since that’s where they excel. The more technical aspects of digital marketing, like Local Reputation Management, off-page SEO, Google Ad match types, and market research, tend to bore them to tears. However, marketers achieve the best results when technical expertise and creative brilliance intersect. Creatives: find some techies and data geeks to augment your artists and bohemians — your marketing strategy will benefit from it.

Marketing Strategy 3: The Volume Brand

Volume Brands understand that new business is the lifeblood of any company, so they prioritize bringing in new customers. Where other brands struggle to invest in lead generation or are wary of spending on outreach, Volume Brands understand that marketing isn’t a cost but an investment. Volumes understand that Pay-Per-Click ads, paid social campaigns, and email marketing are all important when trying to reach potential and current customers. They are willing to invest accordingly for the best results.

Best Marketing Channels

Paid Social, Pay-Per-Click Advertising, and Email Marketing

Areas For Improvement

Market Research, Branding

Pros

Volume Brands can expand quickly and confidently. Their outreach strategies drive results, and their sales team never runs out of leads. Other brands may struggle to gain new business, but Volumes always have the right mix of outreach channels and are constantly adding new clients.

Cons

Volume is great, but it does have its downsides. Volume Brands often rely on paid channels like paid social and Pay-Per-Click ads to drive business and can overspend in the process. This often goes hand in hand with another problem; Volume Brands typically rely on a high quantity of lower-quality leads and customers to grow, which can be a time-suck. If a volume brand sends 100 leads from a web form to their sales team and only 20 meet specifications, the sales team likely will need to waste time triaging leads. Usually, Volume Brands have enough leads in the pipeline to grow, but time and money should be spent on things other than separating the good leads from the bad.

The Volume Brand model also doesn’t fit all industries. If you’re a Business-To-Business company, a high quantity of low-quality leads is probably not the right model for your needs. If you’re trying to reach accounting firm owners, you want a niche audience — an influx of leads wanting to learn about accounting or apply for accounting jobs doesn’t help you at all. Many companies encounter this issue when using quantity over quality to overcome marketing challenges. It might work for some, but the more niche the audience, the more targeted the marketing needs to be.

Recommendations

Tighten the nets slightly. Volume Brands are starting from a good place because they have great lead generation and an extensive pipeline. That allows them to be more judicious with their marketing and narrowly define what is and isn’t their ideal customer. Market research is typically not a core competency for Volume Brands, but the more these brands understand who converts and renews, the more efficiently they can spend their precious time and budget.

Marketing Strategy 4: The Cool Cat Brand

Cool Cat Brands can inspire consumers. Their marketing is super-polished and impressive, like the Creative Brand, but their main calling card is an immensely favorable brand impression. The good name of the Cool Cat Brand is earned in multiple ways. Maybe it was the industry awards or amazing customer reviews. Maybe it’s just a great brand story with incredible recognition and loyalty to boot. Regardless of how it happened, Cool Cats have their customers’ attention and won’t lose it anytime soon.

Best Marketing Channels

Logo Design, Reputation Management, Brand Collateral

Areas For Improvement

Paid Advertising, Marketing Strategy, Market Research, SEO

Pros

Reputation matters, and The Cool Cat Brand always has a sterling reputation. This usually translates into a loyal consumer base and long-term contracts, critical elements for any brand. Where other businesses might struggle to retain customers, The Cool Cat Brand easily gets the buy-in of their loyal customers. This great reputation also aids their outreach. These brands typically are not as focused on gaining new business as other brands, but Cool Cat Brands tend to always make a favorable impression when they do attempt to gain new customers.

Cons

Cool Cat Brands can get complacent. Because consumers love their brand and story, Cool Cats typically have less incentive to change or measure changes in their marketing environment. These brands are especially vulnerable to sudden situational changes, whether from new competitors, economic downturns, or PR disasters. In many ways, Cool Cat Brands are always resting on their laurels and expecting their great name and brand reputation to carry them. If this ever fails, these brands can be caught flat-footed.

Recommendations

Cool Cat Brands have a great customer base but should consider diversifying. We would recommend these brands commit to improving their data measurement and lead generation. While these are not immediately profitable activities for Cool Cats, both tactics let the brand grow. Plus, their great logo, story, and value proposition mean they tend to convert new business easily, if paired with sound research and strategy.

Up Your Marketing Strategy With JSL Marketing & Web Design

So, you’re probably wondering which marketing strategies are the best choice overall.

To be honest, none of them and all of them! Successful brands can take elements of each marketing personality and weave them into their own marketing strategy. The Measurement Brand’s analysis, the Creative Brand’s innovation, the Volume Brand’s muscle, and the Cool Cat Brand’s connections are not mutually exclusive!

The first step is identifying where your brand excels and where it can improve — that’s where JSL Marketing & Web Design comes in! We’ve helped brands all over Dallas and the state of Texas grow, and we want to help refine your business’s marketing strategy.

We’ll help determine what you’re doing well and where you might need help. Whether it’s researching and developing your overall strategy or implementing the technical elements of digital marketing, we’re here for you!

We offer a multitude of marketing services that are customized to fit your needs, including

• Email Marketing

• Brand Research

• Photography & Videography

• Social Media Management

• Content Marketing

• SEO & Web Design

• Logo Design

• & More

 

Fill out the form below to get started. Let’s find a marketing strategy that works for you!