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Tag: Digital Marketing

July 21, 2022

4 Great Ways To Promote A New Product Through Marketing

Promoting a new product is a great opportunity for your business! The market is always evolving; businesses need to add and drop lines of products to stay relevant and up to date. We’re excited to hear that you’re rolling out a new product!

However, it’s important to get your product launch right. The mere existence of a new product isn’t enough; you need to promote it correctly. Adding it to your website isn’t enough. Without the right promotion strategy, your product might as well not exist.

Of course, the usual answers apply. Email blasts, targeted ads, content development, SEO, and web design are great mediums to reach your audience, but you probably already know that. In this blog, we want to go a little more esoteric and understand a successful product promotion strategy.

Read On To Learn About Product Promotion! 

Do Your Product Marketing Homework First

An important caveat: the right strategy can not transform the wrong product. Let’s say you’re a local craft soda producer and want to roll out a new pickle soda. The idea sounds great, and you’re excited to hit the ground running.

While that is all well and good, you need to make sure you have done the following before you hit the market…

  • Research the Market’s Desires: No amount of paid ads will do anything if 97% of the market is unwilling even to try a pickle soda. Be sure to do some market research first and foremost. It’s also important to remember that you don’t need to see a future where your product is used by 80% of the general market. Rather, you need to see if a segment is interested in your product. If 40% of the market is very intrigued by your product, that’s great! It’s much better to have a plurality of the market highly interested in a product than 80% of the market ambivalent about the product.
  • Beta Test A Version: If you haven’t perfected the recipe for your pickle soda recipe, don’t even consider promotion yet. You must have a great product before putting it on shelves and online. Be sure to get your product tested by a group of clients who closely resemble the groups you have researched within the market.
  • Define Your Ideal Customer Profile: Who do you expect to buy this soda? Where do they live? What motivates them? How would they describe themselves? If you can’t answer these questions, it’s time to head back to the drawing board. Our fictitious soda maker has done their homework and knows that their ideal customer is a man 25-34, with a household income over $75,000. They personify their ideal customer profile by giving him the name ‘Jerry.’ Jerry is a free spirit who enjoys trying new things and is extremely open to new ideas. He’s also interested in art, indie music, and craft beer. You don’t need to know everything about your ‘Jerry,’ but you do need to have some basic ideas of what makes them who they are.

Answer Common Product Questions

Your potential users will have tons of questions about your product. This is good and natural! Who doesn’t have questions about the product they’re considering? Now, we’d recommend breaking this down even further. Determine where your customer is at the buying process and adjust accordingly.

These are the common questions you need to answer.

  • What Is Your Product?
  • How Will The Product Improve My Life? 
  • What Are The Common Objections To Adoption Of Your Product?

 

Now, remember that these are questions you’ll need to answer at multiple stages in the buying process. Addressing these questions isn’t as simple as answering the question verbatim. Rather, you need to remember these questions throughout the sales cycle continually.

We recommend answering these questions in…

  • Web Page FAQs
  • Email Blasts
  • Long-form Content
  • Social Media Page About Sections

Retarget Product Perfect Users

Did you know that most consumption of any product is driven by a minority of consumers? Small but dedicated consumers take in the vast majority of any product, whether it’s wine, sneakers, or jewelry. You might at first think that your product needs to be widely used, but that isn’t necessarily true. Finding the right niche target audience and reaching them with the right marketing messages is actually the best approach. To do this, you need to research and define that audience and find the right ways to speak to put your message in front of them again and again.

Perfect Your Product Marketing Offer

Many brands will labor over their product’s design and expected promotion strategy without considering their specific offer to the customer. You need more than advertising talking points and a functional product to be successful. For best results, develop a marketing plan that will entice your prospects to convert.

We could spend a whole blog thinking through the best ways to design marketing offers, but here are some of our favorites to consider. 

  • Discounts & Promotional Deals
  • Introductory & Limited-Time Offers
  • Preferred Pricing For Loyalty Club Members

Speak To Current Adaptors

There’s a hack that a lot of brands forget: your current customers are a potential resource for this new product! If anything, they’re the best place to turn to. After all, they’re already using your product and know your brand. Reach out!

There are a few places we’d recommend starting.

  • Were Your Customers Included In Beta-Testing Or Planning The Product? They are probably excited to hear about the finished product!
  • Are Your Customers Interested In The Product? Utilize your existing CRM data to send out a promotional email blast to drum up some interest.
  • Does Your New Product Work Well With What They Already Know And Use? Let’s say you’re segmenting your CRM audience by the type of cheese they purchased if you’re an artisanal cheese shop. Let’s say you also sell wine. By looking at the cheese they’ve purchased in the past, you’re able to recommend and promote the wine that might match their purchasing habits. This wine-and-cheese example is simple, but the same is true of even more complementary tech products. Think of a mousepad or computer case designed for the exact model computer you know your customer has. We encourage you to think of opportunities to upsell and cross-promote within your user base and your specific context for optimal results.
  • Could Your Users Help You Promote The Product? Social media raffles are a great way to get some free publicity. Ask your followers to post a picture of themselves with your new product and a certain hashtag to enter into a raffle to win a certain prize. A little free reach on social media is a great way to get your product in front of my eyes!

Promote Your Product With JSL Marketing & Web Design

Are you ready to promote your new product? Turn to JSL Marketing & Web Design to help plan and execute your strategy! We can help you…

  • Research Your Target Demographic
  • Analyze The Market

 

Ready To Get Started? Fill Out The Form Below & Get In Touch Today!

July 07, 2022

How To Use Data To Make Marketing Decisions

Promoting a new product is a great opportunity for your business! The market is always evolving; businesses need to add and drop lines of products to stay relevant and up to date. We’re excited to hear that you’re rolling out a new product!

However, it’s important to get your product launch right. The mere existence of a new product isn’t enough; you need to promote it correctly. Adding it to your website isn’t enough. Without the right promotion strategy, your product might as well not exist.

Of course, the usual answers apply. Email blasts, targeted ads, content development, SEO, and web design are great mediums to reach your audience, but you probably already know that. In this blog, we want to go a little more esoteric and understand a successful product promotion strategy.

Read On To Learn About Product Promotion! 

Do Your Product Marketing Homework First

An important caveat: the right strategy can not transform the wrong product. Let’s say you’re a local craft soda producer and want to roll out a new pickle soda. The idea sounds great, and you’re excited to hit the ground running.

While that is all well and good, you need to make sure you have done the following before you hit the market…

  • Research the Market’s Desires: No amount of paid ads will do anything if 97% of the market is unwilling even to try a pickle soda. Be sure to do some market research first and foremost. It’s also important to remember that you don’t need to see a future where your product is used by 80% of the general market. Rather, you need to see if a segment is interested in your product. If 40% of the market is very intrigued by your product, that’s great! It’s much better to have a plurality of the market highly interested in a product than 80% of the market ambivalent about the product.
  • Beta Test A Version: If you haven’t perfected the recipe for your pickle soda recipe, don’t even consider promotion yet. You must have a great product before putting it on shelves and online. Be sure to get your product tested by a group of clients who closely resemble the groups you have researched within the market.
  • Define Your Ideal Customer Profile: Who do you expect to buy this soda? Where do they live? What motivates them? How would they describe themselves? If you can’t answer these questions, it’s time to head back to the drawing board. Our fictitious soda maker has done their homework and knows that their ideal customer is a man 25-34, with a household income over $75,000. They personify their ideal customer profile by giving him the name ‘Jerry.’ Jerry is a free spirit who enjoys trying new things and is extremely open to new ideas. He’s also interested in art, indie music, and craft beer. You don’t need to know everything about your ‘Jerry,’ but you do need to have some basic ideas of what makes them who they are.

Answer Common Product Questions

Your potential users will have tons of questions about your product. This is good and natural! Who doesn’t have questions about the product they’re considering? Now, we’d recommend breaking this down even further. Determine where your customer is at the buying process and adjust accordingly.

These are the common questions you need to answer.

  • What Is Your Product?
  • How Will The Product Improve My Life? 
  • What Are The Common Objections To Adoption Of Your Product?

 

Now, remember that these are questions you’ll need to answer at multiple stages in the buying process. Addressing these questions isn’t as simple as answering the question verbatim. Rather, you need to remember these questions throughout the sales cycle continually.

We recommend answering these questions in…

  • Web Page FAQs
  • Email Blasts
  • Long-form Content
  • Social Media Page About Sections

Retarget Product Perfect Users

Did you know that most consumption of any product is driven by a minority of consumers? Small but dedicated consumers take in the vast majority of any product, whether it’s wine, sneakers, or jewelry. You might at first think that your product needs to be widely used, but that isn’t necessarily true. Finding the right niche target audience and reaching them with the right marketing messages is actually the best approach. To do this, you need to research and define that audience and find the right ways to speak to put your message in front of them again and again.

Perfect Your Product Marketing Offer

Many brands will labor over their product’s design and expected promotion strategy without considering their specific offer to the customer. You need more than advertising talking points and a functional product to be successful. For best results, develop a marketing plan that will entice your prospects to convert.

We could spend a whole blog thinking through the best ways to design marketing offers, but here are some of our favorites to consider. 

  • Discounts & Promotional Deals
  • Introductory & Limited-Time Offers
  • Preferred Pricing For Loyalty Club Members

Speak To Current Adaptors

There’s a hack that a lot of brands forget: your current customers are a potential resource for this new product! If anything, they’re the best place to turn to. After all, they’re already using your product and know your brand. Reach out!

There are a few places we’d recommend starting.

  • Were Your Customers Included In Beta-Testing Or Planning The Product? They are probably excited to hear about the finished product!
  • Are Your Customers Interested In The Product? Utilize your existing CRM data to send out a promotional email blast to drum up some interest.
  • Does Your New Product Work Well With What They Already Know And Use? Let’s say you’re segmenting your CRM audience by the type of cheese they purchased if you’re an artisanal cheese shop. Let’s say you also sell wine. By looking at the cheese they’ve purchased in the past, you’re able to recommend and promote the wine that might match their purchasing habits. This wine-and-cheese example is simple, but the same is true of even more complementary tech products. Think of a mousepad or computer case designed for the exact model computer you know your customer has. We encourage you to think of opportunities to upsell and cross-promote within your user base and your specific context for optimal results.
  • Could Your Users Help You Promote The Product? Social media raffles are a great way to get some free publicity. Ask your followers to post a picture of themselves with your new product and a certain hashtag to enter into a raffle to win a certain prize. A little free reach on social media is a great way to get your product in front of my eyes!

Promote Your Product With JSL Marketing & Web Design

Are you ready to promote your new product? Turn to JSL Marketing & Web Design to help plan and execute your strategy! We can help you…

  • Research Your Target Demographic
  • Analyze The Market

 

Ready To Get Started? Fill Out The Form Below & Get In Touch Today!

June 23, 2022

How To Use Socially-Conscious Marketing

Promoting a new product is a great opportunity for your business! The market is always evolving; businesses need to add and drop lines of products to stay relevant and up to date. We’re excited to hear that you’re rolling out a new product!

However, it’s important to get your product launch right. The mere existence of a new product isn’t enough; you need to promote it correctly. Adding it to your website isn’t enough. Without the right promotion strategy, your product might as well not exist.

Of course, the usual answers apply. Email blasts, targeted ads, content development, SEO, and web design are great mediums to reach your audience, but you probably already know that. In this blog, we want to go a little more esoteric and understand a successful product promotion strategy.

Read On To Learn About Product Promotion! 

Do Your Product Marketing Homework First

An important caveat: the right strategy can not transform the wrong product. Let’s say you’re a local craft soda producer and want to roll out a new pickle soda. The idea sounds great, and you’re excited to hit the ground running.

While that is all well and good, you need to make sure you have done the following before you hit the market…

  • Research the Market’s Desires: No amount of paid ads will do anything if 97% of the market is unwilling even to try a pickle soda. Be sure to do some market research first and foremost. It’s also important to remember that you don’t need to see a future where your product is used by 80% of the general market. Rather, you need to see if a segment is interested in your product. If 40% of the market is very intrigued by your product, that’s great! It’s much better to have a plurality of the market highly interested in a product than 80% of the market ambivalent about the product.
  • Beta Test A Version: If you haven’t perfected the recipe for your pickle soda recipe, don’t even consider promotion yet. You must have a great product before putting it on shelves and online. Be sure to get your product tested by a group of clients who closely resemble the groups you have researched within the market.
  • Define Your Ideal Customer Profile: Who do you expect to buy this soda? Where do they live? What motivates them? How would they describe themselves? If you can’t answer these questions, it’s time to head back to the drawing board. Our fictitious soda maker has done their homework and knows that their ideal customer is a man 25-34, with a household income over $75,000. They personify their ideal customer profile by giving him the name ‘Jerry.’ Jerry is a free spirit who enjoys trying new things and is extremely open to new ideas. He’s also interested in art, indie music, and craft beer. You don’t need to know everything about your ‘Jerry,’ but you do need to have some basic ideas of what makes them who they are.

Answer Common Product Questions

Your potential users will have tons of questions about your product. This is good and natural! Who doesn’t have questions about the product they’re considering? Now, we’d recommend breaking this down even further. Determine where your customer is at the buying process and adjust accordingly.

These are the common questions you need to answer.

  • What Is Your Product?
  • How Will The Product Improve My Life? 
  • What Are The Common Objections To Adoption Of Your Product?

 

Now, remember that these are questions you’ll need to answer at multiple stages in the buying process. Addressing these questions isn’t as simple as answering the question verbatim. Rather, you need to remember these questions throughout the sales cycle continually.

We recommend answering these questions in…

  • Web Page FAQs
  • Email Blasts
  • Long-form Content
  • Social Media Page About Sections

Retarget Product Perfect Users

Did you know that most consumption of any product is driven by a minority of consumers? Small but dedicated consumers take in the vast majority of any product, whether it’s wine, sneakers, or jewelry. You might at first think that your product needs to be widely used, but that isn’t necessarily true. Finding the right niche target audience and reaching them with the right marketing messages is actually the best approach. To do this, you need to research and define that audience and find the right ways to speak to put your message in front of them again and again.

Perfect Your Product Marketing Offer

Many brands will labor over their product’s design and expected promotion strategy without considering their specific offer to the customer. You need more than advertising talking points and a functional product to be successful. For best results, develop a marketing plan that will entice your prospects to convert.

We could spend a whole blog thinking through the best ways to design marketing offers, but here are some of our favorites to consider. 

  • Discounts & Promotional Deals
  • Introductory & Limited-Time Offers
  • Preferred Pricing For Loyalty Club Members

Speak To Current Adaptors

There’s a hack that a lot of brands forget: your current customers are a potential resource for this new product! If anything, they’re the best place to turn to. After all, they’re already using your product and know your brand. Reach out!

There are a few places we’d recommend starting.

  • Were Your Customers Included In Beta-Testing Or Planning The Product? They are probably excited to hear about the finished product!
  • Are Your Customers Interested In The Product? Utilize your existing CRM data to send out a promotional email blast to drum up some interest.
  • Does Your New Product Work Well With What They Already Know And Use? Let’s say you’re segmenting your CRM audience by the type of cheese they purchased if you’re an artisanal cheese shop. Let’s say you also sell wine. By looking at the cheese they’ve purchased in the past, you’re able to recommend and promote the wine that might match their purchasing habits. This wine-and-cheese example is simple, but the same is true of even more complementary tech products. Think of a mousepad or computer case designed for the exact model computer you know your customer has. We encourage you to think of opportunities to upsell and cross-promote within your user base and your specific context for optimal results.
  • Could Your Users Help You Promote The Product? Social media raffles are a great way to get some free publicity. Ask your followers to post a picture of themselves with your new product and a certain hashtag to enter into a raffle to win a certain prize. A little free reach on social media is a great way to get your product in front of my eyes!

Promote Your Product With JSL Marketing & Web Design

Are you ready to promote your new product? Turn to JSL Marketing & Web Design to help plan and execute your strategy! We can help you…

  • Research Your Target Demographic
  • Analyze The Market

 

Ready To Get Started? Fill Out The Form Below & Get In Touch Today!

June 09, 2022

Common B2B Marketing Strategy Errors: Advanced B2B

Promoting a new product is a great opportunity for your business! The market is always evolving; businesses need to add and drop lines of products to stay relevant and up to date. We’re excited to hear that you’re rolling out a new product!

However, it’s important to get your product launch right. The mere existence of a new product isn’t enough; you need to promote it correctly. Adding it to your website isn’t enough. Without the right promotion strategy, your product might as well not exist.

Of course, the usual answers apply. Email blasts, targeted ads, content development, SEO, and web design are great mediums to reach your audience, but you probably already know that. In this blog, we want to go a little more esoteric and understand a successful product promotion strategy.

Read On To Learn About Product Promotion! 

Do Your Product Marketing Homework First

An important caveat: the right strategy can not transform the wrong product. Let’s say you’re a local craft soda producer and want to roll out a new pickle soda. The idea sounds great, and you’re excited to hit the ground running.

While that is all well and good, you need to make sure you have done the following before you hit the market…

  • Research the Market’s Desires: No amount of paid ads will do anything if 97% of the market is unwilling even to try a pickle soda. Be sure to do some market research first and foremost. It’s also important to remember that you don’t need to see a future where your product is used by 80% of the general market. Rather, you need to see if a segment is interested in your product. If 40% of the market is very intrigued by your product, that’s great! It’s much better to have a plurality of the market highly interested in a product than 80% of the market ambivalent about the product.
  • Beta Test A Version: If you haven’t perfected the recipe for your pickle soda recipe, don’t even consider promotion yet. You must have a great product before putting it on shelves and online. Be sure to get your product tested by a group of clients who closely resemble the groups you have researched within the market.
  • Define Your Ideal Customer Profile: Who do you expect to buy this soda? Where do they live? What motivates them? How would they describe themselves? If you can’t answer these questions, it’s time to head back to the drawing board. Our fictitious soda maker has done their homework and knows that their ideal customer is a man 25-34, with a household income over $75,000. They personify their ideal customer profile by giving him the name ‘Jerry.’ Jerry is a free spirit who enjoys trying new things and is extremely open to new ideas. He’s also interested in art, indie music, and craft beer. You don’t need to know everything about your ‘Jerry,’ but you do need to have some basic ideas of what makes them who they are.

Answer Common Product Questions

Your potential users will have tons of questions about your product. This is good and natural! Who doesn’t have questions about the product they’re considering? Now, we’d recommend breaking this down even further. Determine where your customer is at the buying process and adjust accordingly.

These are the common questions you need to answer.

  • What Is Your Product?
  • How Will The Product Improve My Life? 
  • What Are The Common Objections To Adoption Of Your Product?

 

Now, remember that these are questions you’ll need to answer at multiple stages in the buying process. Addressing these questions isn’t as simple as answering the question verbatim. Rather, you need to remember these questions throughout the sales cycle continually.

We recommend answering these questions in…

  • Web Page FAQs
  • Email Blasts
  • Long-form Content
  • Social Media Page About Sections

Retarget Product Perfect Users

Did you know that most consumption of any product is driven by a minority of consumers? Small but dedicated consumers take in the vast majority of any product, whether it’s wine, sneakers, or jewelry. You might at first think that your product needs to be widely used, but that isn’t necessarily true. Finding the right niche target audience and reaching them with the right marketing messages is actually the best approach. To do this, you need to research and define that audience and find the right ways to speak to put your message in front of them again and again.

Perfect Your Product Marketing Offer

Many brands will labor over their product’s design and expected promotion strategy without considering their specific offer to the customer. You need more than advertising talking points and a functional product to be successful. For best results, develop a marketing plan that will entice your prospects to convert.

We could spend a whole blog thinking through the best ways to design marketing offers, but here are some of our favorites to consider. 

  • Discounts & Promotional Deals
  • Introductory & Limited-Time Offers
  • Preferred Pricing For Loyalty Club Members

Speak To Current Adaptors

There’s a hack that a lot of brands forget: your current customers are a potential resource for this new product! If anything, they’re the best place to turn to. After all, they’re already using your product and know your brand. Reach out!

There are a few places we’d recommend starting.

  • Were Your Customers Included In Beta-Testing Or Planning The Product? They are probably excited to hear about the finished product!
  • Are Your Customers Interested In The Product? Utilize your existing CRM data to send out a promotional email blast to drum up some interest.
  • Does Your New Product Work Well With What They Already Know And Use? Let’s say you’re segmenting your CRM audience by the type of cheese they purchased if you’re an artisanal cheese shop. Let’s say you also sell wine. By looking at the cheese they’ve purchased in the past, you’re able to recommend and promote the wine that might match their purchasing habits. This wine-and-cheese example is simple, but the same is true of even more complementary tech products. Think of a mousepad or computer case designed for the exact model computer you know your customer has. We encourage you to think of opportunities to upsell and cross-promote within your user base and your specific context for optimal results.
  • Could Your Users Help You Promote The Product? Social media raffles are a great way to get some free publicity. Ask your followers to post a picture of themselves with your new product and a certain hashtag to enter into a raffle to win a certain prize. A little free reach on social media is a great way to get your product in front of my eyes!

Promote Your Product With JSL Marketing & Web Design

Are you ready to promote your new product? Turn to JSL Marketing & Web Design to help plan and execute your strategy! We can help you…

  • Research Your Target Demographic
  • Analyze The Market

 

Ready To Get Started? Fill Out The Form Below & Get In Touch Today!

May 26, 2022

Business To Business Marketing 101: Intro To B2B

Promoting a new product is a great opportunity for your business! The market is always evolving; businesses need to add and drop lines of products to stay relevant and up to date. We’re excited to hear that you’re rolling out a new product!

However, it’s important to get your product launch right. The mere existence of a new product isn’t enough; you need to promote it correctly. Adding it to your website isn’t enough. Without the right promotion strategy, your product might as well not exist.

Of course, the usual answers apply. Email blasts, targeted ads, content development, SEO, and web design are great mediums to reach your audience, but you probably already know that. In this blog, we want to go a little more esoteric and understand a successful product promotion strategy.

Read On To Learn About Product Promotion! 

Do Your Product Marketing Homework First

An important caveat: the right strategy can not transform the wrong product. Let’s say you’re a local craft soda producer and want to roll out a new pickle soda. The idea sounds great, and you’re excited to hit the ground running.

While that is all well and good, you need to make sure you have done the following before you hit the market…

  • Research the Market’s Desires: No amount of paid ads will do anything if 97% of the market is unwilling even to try a pickle soda. Be sure to do some market research first and foremost. It’s also important to remember that you don’t need to see a future where your product is used by 80% of the general market. Rather, you need to see if a segment is interested in your product. If 40% of the market is very intrigued by your product, that’s great! It’s much better to have a plurality of the market highly interested in a product than 80% of the market ambivalent about the product.
  • Beta Test A Version: If you haven’t perfected the recipe for your pickle soda recipe, don’t even consider promotion yet. You must have a great product before putting it on shelves and online. Be sure to get your product tested by a group of clients who closely resemble the groups you have researched within the market.
  • Define Your Ideal Customer Profile: Who do you expect to buy this soda? Where do they live? What motivates them? How would they describe themselves? If you can’t answer these questions, it’s time to head back to the drawing board. Our fictitious soda maker has done their homework and knows that their ideal customer is a man 25-34, with a household income over $75,000. They personify their ideal customer profile by giving him the name ‘Jerry.’ Jerry is a free spirit who enjoys trying new things and is extremely open to new ideas. He’s also interested in art, indie music, and craft beer. You don’t need to know everything about your ‘Jerry,’ but you do need to have some basic ideas of what makes them who they are.

Answer Common Product Questions

Your potential users will have tons of questions about your product. This is good and natural! Who doesn’t have questions about the product they’re considering? Now, we’d recommend breaking this down even further. Determine where your customer is at the buying process and adjust accordingly.

These are the common questions you need to answer.

  • What Is Your Product?
  • How Will The Product Improve My Life? 
  • What Are The Common Objections To Adoption Of Your Product?

 

Now, remember that these are questions you’ll need to answer at multiple stages in the buying process. Addressing these questions isn’t as simple as answering the question verbatim. Rather, you need to remember these questions throughout the sales cycle continually.

We recommend answering these questions in…

  • Web Page FAQs
  • Email Blasts
  • Long-form Content
  • Social Media Page About Sections

Retarget Product Perfect Users

Did you know that most consumption of any product is driven by a minority of consumers? Small but dedicated consumers take in the vast majority of any product, whether it’s wine, sneakers, or jewelry. You might at first think that your product needs to be widely used, but that isn’t necessarily true. Finding the right niche target audience and reaching them with the right marketing messages is actually the best approach. To do this, you need to research and define that audience and find the right ways to speak to put your message in front of them again and again.

Perfect Your Product Marketing Offer

Many brands will labor over their product’s design and expected promotion strategy without considering their specific offer to the customer. You need more than advertising talking points and a functional product to be successful. For best results, develop a marketing plan that will entice your prospects to convert.

We could spend a whole blog thinking through the best ways to design marketing offers, but here are some of our favorites to consider. 

  • Discounts & Promotional Deals
  • Introductory & Limited-Time Offers
  • Preferred Pricing For Loyalty Club Members

Speak To Current Adaptors

There’s a hack that a lot of brands forget: your current customers are a potential resource for this new product! If anything, they’re the best place to turn to. After all, they’re already using your product and know your brand. Reach out!

There are a few places we’d recommend starting.

  • Were Your Customers Included In Beta-Testing Or Planning The Product? They are probably excited to hear about the finished product!
  • Are Your Customers Interested In The Product? Utilize your existing CRM data to send out a promotional email blast to drum up some interest.
  • Does Your New Product Work Well With What They Already Know And Use? Let’s say you’re segmenting your CRM audience by the type of cheese they purchased if you’re an artisanal cheese shop. Let’s say you also sell wine. By looking at the cheese they’ve purchased in the past, you’re able to recommend and promote the wine that might match their purchasing habits. This wine-and-cheese example is simple, but the same is true of even more complementary tech products. Think of a mousepad or computer case designed for the exact model computer you know your customer has. We encourage you to think of opportunities to upsell and cross-promote within your user base and your specific context for optimal results.
  • Could Your Users Help You Promote The Product? Social media raffles are a great way to get some free publicity. Ask your followers to post a picture of themselves with your new product and a certain hashtag to enter into a raffle to win a certain prize. A little free reach on social media is a great way to get your product in front of my eyes!

Promote Your Product With JSL Marketing & Web Design

Are you ready to promote your new product? Turn to JSL Marketing & Web Design to help plan and execute your strategy! We can help you…

  • Research Your Target Demographic
  • Analyze The Market

 

Ready To Get Started? Fill Out The Form Below & Get In Touch Today!

May 12, 2022

4 Reasons Why Brand Awareness Is Critical For Your Marketing

Promoting a new product is a great opportunity for your business! The market is always evolving; businesses need to add and drop lines of products to stay relevant and up to date. We’re excited to hear that you’re rolling out a new product!

However, it’s important to get your product launch right. The mere existence of a new product isn’t enough; you need to promote it correctly. Adding it to your website isn’t enough. Without the right promotion strategy, your product might as well not exist.

Of course, the usual answers apply. Email blasts, targeted ads, content development, SEO, and web design are great mediums to reach your audience, but you probably already know that. In this blog, we want to go a little more esoteric and understand a successful product promotion strategy.

Read On To Learn About Product Promotion! 

Do Your Product Marketing Homework First

An important caveat: the right strategy can not transform the wrong product. Let’s say you’re a local craft soda producer and want to roll out a new pickle soda. The idea sounds great, and you’re excited to hit the ground running.

While that is all well and good, you need to make sure you have done the following before you hit the market…

  • Research the Market’s Desires: No amount of paid ads will do anything if 97% of the market is unwilling even to try a pickle soda. Be sure to do some market research first and foremost. It’s also important to remember that you don’t need to see a future where your product is used by 80% of the general market. Rather, you need to see if a segment is interested in your product. If 40% of the market is very intrigued by your product, that’s great! It’s much better to have a plurality of the market highly interested in a product than 80% of the market ambivalent about the product.
  • Beta Test A Version: If you haven’t perfected the recipe for your pickle soda recipe, don’t even consider promotion yet. You must have a great product before putting it on shelves and online. Be sure to get your product tested by a group of clients who closely resemble the groups you have researched within the market.
  • Define Your Ideal Customer Profile: Who do you expect to buy this soda? Where do they live? What motivates them? How would they describe themselves? If you can’t answer these questions, it’s time to head back to the drawing board. Our fictitious soda maker has done their homework and knows that their ideal customer is a man 25-34, with a household income over $75,000. They personify their ideal customer profile by giving him the name ‘Jerry.’ Jerry is a free spirit who enjoys trying new things and is extremely open to new ideas. He’s also interested in art, indie music, and craft beer. You don’t need to know everything about your ‘Jerry,’ but you do need to have some basic ideas of what makes them who they are.

Answer Common Product Questions

Your potential users will have tons of questions about your product. This is good and natural! Who doesn’t have questions about the product they’re considering? Now, we’d recommend breaking this down even further. Determine where your customer is at the buying process and adjust accordingly.

These are the common questions you need to answer.

  • What Is Your Product?
  • How Will The Product Improve My Life? 
  • What Are The Common Objections To Adoption Of Your Product?

 

Now, remember that these are questions you’ll need to answer at multiple stages in the buying process. Addressing these questions isn’t as simple as answering the question verbatim. Rather, you need to remember these questions throughout the sales cycle continually.

We recommend answering these questions in…

  • Web Page FAQs
  • Email Blasts
  • Long-form Content
  • Social Media Page About Sections

Retarget Product Perfect Users

Did you know that most consumption of any product is driven by a minority of consumers? Small but dedicated consumers take in the vast majority of any product, whether it’s wine, sneakers, or jewelry. You might at first think that your product needs to be widely used, but that isn’t necessarily true. Finding the right niche target audience and reaching them with the right marketing messages is actually the best approach. To do this, you need to research and define that audience and find the right ways to speak to put your message in front of them again and again.

Perfect Your Product Marketing Offer

Many brands will labor over their product’s design and expected promotion strategy without considering their specific offer to the customer. You need more than advertising talking points and a functional product to be successful. For best results, develop a marketing plan that will entice your prospects to convert.

We could spend a whole blog thinking through the best ways to design marketing offers, but here are some of our favorites to consider. 

  • Discounts & Promotional Deals
  • Introductory & Limited-Time Offers
  • Preferred Pricing For Loyalty Club Members

Speak To Current Adaptors

There’s a hack that a lot of brands forget: your current customers are a potential resource for this new product! If anything, they’re the best place to turn to. After all, they’re already using your product and know your brand. Reach out!

There are a few places we’d recommend starting.

  • Were Your Customers Included In Beta-Testing Or Planning The Product? They are probably excited to hear about the finished product!
  • Are Your Customers Interested In The Product? Utilize your existing CRM data to send out a promotional email blast to drum up some interest.
  • Does Your New Product Work Well With What They Already Know And Use? Let’s say you’re segmenting your CRM audience by the type of cheese they purchased if you’re an artisanal cheese shop. Let’s say you also sell wine. By looking at the cheese they’ve purchased in the past, you’re able to recommend and promote the wine that might match their purchasing habits. This wine-and-cheese example is simple, but the same is true of even more complementary tech products. Think of a mousepad or computer case designed for the exact model computer you know your customer has. We encourage you to think of opportunities to upsell and cross-promote within your user base and your specific context for optimal results.
  • Could Your Users Help You Promote The Product? Social media raffles are a great way to get some free publicity. Ask your followers to post a picture of themselves with your new product and a certain hashtag to enter into a raffle to win a certain prize. A little free reach on social media is a great way to get your product in front of my eyes!

Promote Your Product With JSL Marketing & Web Design

Are you ready to promote your new product? Turn to JSL Marketing & Web Design to help plan and execute your strategy! We can help you…

  • Research Your Target Demographic
  • Analyze The Market

 

Ready To Get Started? Fill Out The Form Below & Get In Touch Today!

March 24, 2022

How To Build A Marketing Funnel For Revenue Generation

Promoting a new product is a great opportunity for your business! The market is always evolving; businesses need to add and drop lines of products to stay relevant and up to date. We’re excited to hear that you’re rolling out a new product!

However, it’s important to get your product launch right. The mere existence of a new product isn’t enough; you need to promote it correctly. Adding it to your website isn’t enough. Without the right promotion strategy, your product might as well not exist.

Of course, the usual answers apply. Email blasts, targeted ads, content development, SEO, and web design are great mediums to reach your audience, but you probably already know that. In this blog, we want to go a little more esoteric and understand a successful product promotion strategy.

Read On To Learn About Product Promotion! 

Do Your Product Marketing Homework First

An important caveat: the right strategy can not transform the wrong product. Let’s say you’re a local craft soda producer and want to roll out a new pickle soda. The idea sounds great, and you’re excited to hit the ground running.

While that is all well and good, you need to make sure you have done the following before you hit the market…

  • Research the Market’s Desires: No amount of paid ads will do anything if 97% of the market is unwilling even to try a pickle soda. Be sure to do some market research first and foremost. It’s also important to remember that you don’t need to see a future where your product is used by 80% of the general market. Rather, you need to see if a segment is interested in your product. If 40% of the market is very intrigued by your product, that’s great! It’s much better to have a plurality of the market highly interested in a product than 80% of the market ambivalent about the product.
  • Beta Test A Version: If you haven’t perfected the recipe for your pickle soda recipe, don’t even consider promotion yet. You must have a great product before putting it on shelves and online. Be sure to get your product tested by a group of clients who closely resemble the groups you have researched within the market.
  • Define Your Ideal Customer Profile: Who do you expect to buy this soda? Where do they live? What motivates them? How would they describe themselves? If you can’t answer these questions, it’s time to head back to the drawing board. Our fictitious soda maker has done their homework and knows that their ideal customer is a man 25-34, with a household income over $75,000. They personify their ideal customer profile by giving him the name ‘Jerry.’ Jerry is a free spirit who enjoys trying new things and is extremely open to new ideas. He’s also interested in art, indie music, and craft beer. You don’t need to know everything about your ‘Jerry,’ but you do need to have some basic ideas of what makes them who they are.

Answer Common Product Questions

Your potential users will have tons of questions about your product. This is good and natural! Who doesn’t have questions about the product they’re considering? Now, we’d recommend breaking this down even further. Determine where your customer is at the buying process and adjust accordingly.

These are the common questions you need to answer.

  • What Is Your Product?
  • How Will The Product Improve My Life? 
  • What Are The Common Objections To Adoption Of Your Product?

 

Now, remember that these are questions you’ll need to answer at multiple stages in the buying process. Addressing these questions isn’t as simple as answering the question verbatim. Rather, you need to remember these questions throughout the sales cycle continually.

We recommend answering these questions in…

  • Web Page FAQs
  • Email Blasts
  • Long-form Content
  • Social Media Page About Sections

Retarget Product Perfect Users

Did you know that most consumption of any product is driven by a minority of consumers? Small but dedicated consumers take in the vast majority of any product, whether it’s wine, sneakers, or jewelry. You might at first think that your product needs to be widely used, but that isn’t necessarily true. Finding the right niche target audience and reaching them with the right marketing messages is actually the best approach. To do this, you need to research and define that audience and find the right ways to speak to put your message in front of them again and again.

Perfect Your Product Marketing Offer

Many brands will labor over their product’s design and expected promotion strategy without considering their specific offer to the customer. You need more than advertising talking points and a functional product to be successful. For best results, develop a marketing plan that will entice your prospects to convert.

We could spend a whole blog thinking through the best ways to design marketing offers, but here are some of our favorites to consider. 

  • Discounts & Promotional Deals
  • Introductory & Limited-Time Offers
  • Preferred Pricing For Loyalty Club Members

Speak To Current Adaptors

There’s a hack that a lot of brands forget: your current customers are a potential resource for this new product! If anything, they’re the best place to turn to. After all, they’re already using your product and know your brand. Reach out!

There are a few places we’d recommend starting.

  • Were Your Customers Included In Beta-Testing Or Planning The Product? They are probably excited to hear about the finished product!
  • Are Your Customers Interested In The Product? Utilize your existing CRM data to send out a promotional email blast to drum up some interest.
  • Does Your New Product Work Well With What They Already Know And Use? Let’s say you’re segmenting your CRM audience by the type of cheese they purchased if you’re an artisanal cheese shop. Let’s say you also sell wine. By looking at the cheese they’ve purchased in the past, you’re able to recommend and promote the wine that might match their purchasing habits. This wine-and-cheese example is simple, but the same is true of even more complementary tech products. Think of a mousepad or computer case designed for the exact model computer you know your customer has. We encourage you to think of opportunities to upsell and cross-promote within your user base and your specific context for optimal results.
  • Could Your Users Help You Promote The Product? Social media raffles are a great way to get some free publicity. Ask your followers to post a picture of themselves with your new product and a certain hashtag to enter into a raffle to win a certain prize. A little free reach on social media is a great way to get your product in front of my eyes!

Promote Your Product With JSL Marketing & Web Design

Are you ready to promote your new product? Turn to JSL Marketing & Web Design to help plan and execute your strategy! We can help you…

  • Research Your Target Demographic
  • Analyze The Market

 

Ready To Get Started? Fill Out The Form Below & Get In Touch Today!

December 30, 2021

Our Marketing Predictions For 2022

As 2021 draws to a close, we looked to 2022 and talked through our predictions for marketing in the next calendar year. It’s always tough to make predictions, but we still always do our best to offer a glimpse into the future. 2021 was an interesting year in the marketing world and we expect to see the same in 2022! Without any further ado, we proudly present our 2022 marketing predictions!

Marketing Prediction 1: Brands Need To Teach, Not Sell

Everyone hates receiving a sales pitch. They’re slick, polished, and often misleading, at least in the mind of the consumer. Consequently, any sort of “Salesy” language or rhetoric often causes consumers to immediately toon out. To combat this, the best marketers have pivoted to instructing and educating their potential customers as a goal of their brand messaging. The difference is subtle in theory but highly effective in practice. Think through the following examples.

  • Selling Example: “Buy 10 Widgets & Get the 11th Free!”
  • Educating Example: “According to this 2021 study, investing in widgets can reduce your overhead costs by 20% in the long run.”

See the difference? Salespeople understand the difference, but too often, brands get caught in the trap of self-promoting, rather than opening helpful and informative dialogues with their clients. This market trend has been growing for years, but we’re expecting to see it continue through 2022.

Marketing Prediction 2: Retargeting Will Grow as a Viable Tactic

Sequential messaging is a great way to ensure your brand stays top of mind, but it hasn’t always been easy to execute. Now, with the advent of the digital age, it’s easier than ever to sequentially message.

There are several ways to do this in 2022 and we’re predicting to see more and more brands utilize these next year. This is not a comprehensive list but you could use any of the following to reach customers who are aware of your brand. 

  • PPC Retargeting:
  • Followup Email Blasts
  • Display Sequential Messaging 
  • Discounts & Offers Only For Your Social Media Followers

Marketing Prediction 3: Socially-Conscious Brands Will Separate Themselves

2020 was a breakthrough year in socially-conscious brand messaging and this has continued into 2021. Professing socially-conscious messaging used to be taboo, but more and more brands are seeing the benefits of taking a stand for a certain cause. 

However, while it’s a trending topic, proceed with caution.

An important caveat here is to be sincere in the causes you support. Coming across as hollow or insincere will drive away your customers, no matter what type of cause you’re trumpeting. To be perceived as more authentic, try to limit your espousal of hot-button topics at times when every competitor is doing the same. This just comes across as opportunistic and phony and that’s the last thing you want. Instead, stay tried and true in your advocacy of the cause you support. Your customers will see that you’re not trying to merely cash in on momentum and buzz and your expression of support will be that much more authentic in the eyes of your customers.

Marketing Prediction 4: TikTok Will Become A Desirable Option For Many Brands

It’s not just for the kids anymore! TikTok exploded onto the marketing scene and many brands viewed it as something foreign and strange. Maybe it was a good move if your primary audience was under 24, but TikTok was not a staple social media account for most brands going into 2018.

Now, TikTok has a billion monthly users as we kick off 2022 and more and more brands are beginning to see the use of such a powerful and well-known short-form video content platform. We’re seeing more and more brands come around to the idea of TikTok and consider it as a real possibility. As always, however, there are some important caveats.

  • Make A Custom TikTok Strategy. Don’t just copy and paste what you’re doing on Facebook over to TikTok. You’ll actually need to look into what works best for you on the platform and plan accordingly. Our team is, of course, always here to help if needed.
  • Don’t Just Follow The Latest Trends. While posting relevant trends and dances isn’t always a bad call, tailor your content to your industry as much as possible. Few people will follow an autobody shop just for dances. Do whatever you can to tie your content to your industry, even if most of your content is entertaining.
  • Be Consistent. TikTok is probably a new frontier for your business, so you probably don’t have a tried-and-true way to use short-form video. Since it’s a new platform for many brands, too many change how they use the platform weekly to try and maximize their effectiveness. The result is that their TikTok content never seems focused, intentional or entertaining to their audience and they just end up spinning their wheels for nothing. To combat this, do your research upfront to ensure you’re rolling out the right strategy from the beginning.

Take Your 2022 Marketing To The Moon

Thank you for following along in 2021!

It was a big year for us at JSL Marketing & Web Design and we hope you enjoyed reading along with us as we explored the year’s big topics in web design, branding, and digital marketing.

We hope you have a great New Year and we look forward to seeing you in 2022!

December 16, 2021

4 Unexpected Things We Learned About Business In 2021

2021 was certainly an interesting year for business and we learned a lot! As the year comes to a close, we wish you all a happy and restful holiday season with your family and friends. It’s also the perfect time of year to look back and muse over everything that happened this year, the good, the bad, and the weird. 2021 was certainly eventful and we prepared the following list of things we learned about business in 2021 to help guide your marketing strategy. 

Business Learning #1: Creative Marketing Campaigns Will Always Be Relevant

A lot has changed in marketing over the last decade. Marketing has seen a lot of changes over the years, whether it’s the mediums, the pricing, or the agency structure, and 2021 was no different in that regard.

However, creativity will never go out of style. Whether it was the Chipotle Boorito promotion or Wendy’s teaming up with Rick & Morty, 2021 was filled with unique marketing approaches. Inventive advertising will always be a bedrock of any marketing strategy and 2021 did not disappoint.

Don’t think that you need to reinvent the wheel the way some of the world’s biggest brands did in 2021, but remember that staying fresh and timely in your marketing campaigns helps your business stay relevant all year long.  We’d recommend considering adjusting your marketing strategy as you move in 2022. If you haven’t adjusted anything in your marketing within the last year, your customers are likely a little fatigued by your messaging or have possibly even forgotten about you. If it’s been a bit, then a new year is a great time to revamp, refresh, and revitalize your strategy. A good marketing strategy will be… 

There are, of course, many variables that go into revamping your marketing strategy, and the list above is merely a thought starter. Still, think back on your favorite ad campaigns from 2021 and compare them to the list above. Odds are, all of your favorite ads from 2021 meet the criteria listed above!

Business Learning #2: Automation Will Continue

Automation is nothing new in the history of business, whether it’s in the form of steam-powered mills or auto chatbots. However, advancements in tech, compounded by worker shortages and high inflation, will keep the trend of automation thriving in the near future. By some estimates, 25% of the workforce is highly vulnerable to automation. 

Marketing and customer service are no exceptions. Businesses are always looking for ways to cover more ground with fewer resources and a great way to enable your marketing team is to automate away some of the repetitive and tedious tasks that take up the majority of their day. The main examples in the marketing space are….

If you have questions, contact our marketing team for more information!

Business Learning #3: New Products and Services Will Always Emerge

Have you been following developments in the metaverse and NFTs? We could spend a lot of time catching you up on the history of these developments, but both are an important reminder. The world and especially the tech world, will always evolve and change in unexpected and frankly, odd ways. Businesses that can see through the haze and confusion of a new product or tech are in a good position to capitalize in the near future. 

Now, this doesn’t mean that you need to invest in every new fad. (The metaverse is probably a long way away from being pertinent to your business.) 

However, it does mean that you should consider looking into new products, mediums, and marketing strategies for 2022. Maybe it’s time to get on TikTok. Maybe you need to create a Customer Loyalty Rewards club to help drive repeat business. Regardless, take the buzz about the metaverse and NFTs as proof that new opportunities exist for your business. (Even if they don’t involve digital monkeys!)

Business Learning #4: Salary Isn’t The Only Part Of Staff Retention

If you’re a small business owner, you know how hard keeping and retaining top talent is during the Great Resignation. Competitive salaries are, of course, a linchpin of any employee-retention program. But quite a few employees also point to other factors in choosing whether to stay or go with their current employer. 

The following cultural options may be decisive in keeping your best people if you can’t offer the salaries that the scions of corporate America can. (And honestly, work-life balance options may even be more important to some employees than salary.) You might not be the biggest player in your industry, but you can treat your people right with some additional offerings that others aren’t offering. 

  • Early Dismal Summer Fridays
  • Flexible WFH Arrangements
  • Extended Holiday PTO
  • Regular Team Building Events & Company Outings

The right company culture and flexibility really help show how much you care for your employees and give you an edge with competitors fighting their way through the Great Resignation by merely raising wages to entice and retain employees. (Although that certainly helps!)

Of course, brand collateral is a huge piece of this retention and team building for any small business. If you’re interested in providing your staff a reminder of what your brand stands for, talk to our team about your needs in any of the following!

  • T-shirts
  • Coffee Mugs
  • Office Accessories
  • & More! 

Happy Holidays From JSL Marketing & Web Design

It was, as always, an interesting year and we are so grateful to have shared it with you.  We all learned a lot about ourselves and the business world in 2021 and are so thankful for those opportunities.

We hope you had a great year reading with us and get the chance to rest and relax with family and friends while 2021 wanes. Your support means the world to us and we hope you are able to reflect on these business trends in the first weeks of 2022. Rest up, celebrate, and we look forward to being your partner in 2022. 

Happy Holidays from all of us at JSL Marketing & Web Design!

November 11, 2021

3 Strategies To Supercharge Your Market Research

There are a lot of challenging aspects of marketing in the digital age, but few are as challenging as market research.

Did you shiver slightly at just the mention of market research? 

You’re not alone! Market research is a difficult area for most small businesses, but it’s a great opportunity as well. Understanding the concerns, context, and cares of your potential clients is a massive opportunity for any business and it’s one you’ve probably not fully tapped into.

Public domain data, of course, is a great broad-stroke method of analyzing macro trends in your market and industry. However, sometimes you need more tailored market research in your business strategy to properly understand your audience. 

Our market research experts here at JSL have compiled the following methods to help you navigate the challenges of market research. 

 Surveys For Market Research

Surveys are a great way to get direct feedback from your customers! We particularly like this option, as surveys let you get a wide swath of data from a variety of clients and potential clients and then aggregate the answers to get useful data.

Everything from consumer behavior, brand recall, customer attitudes, and buying propensity can be analyzed through the lens of survey data. There’s a number of different mediums you can pair with a survey, whether on your website, via email, via physical mail, or via on-site forms. 

There are, however, some best practices to consider when turning to surveying to inform your market research.

  • Don’t design long surveys. This will vary from industry to industry and business to business, but generally, we’d start with three to five questions.
  • Don’t use absolutes. Asking the respondent if they always buy coffee on their commute might skew results. After all, how many of us always or never do an action? 
  • Don’t ask leading questions. Your survey questions should be written in a way that does not encourage your respondents to respond a certain way. Remember, honesty is key!
  • Take your results with a grain of salt. If you follow political polling, you’re probably not a stranger to the issues that come with any sort of surveying. Anyone survey shouldn’t be taken as gospel truth. Remember, if you’re sending a survey out via email, your results could be skewed by those who actually open the email and opt-in. However, if you send out surveys via multiple mediums and receive similar results across all channels, your results are probably directionally useful for your market research. 

Focus Groups For Market Research 

Focus groups are another potentially fruitful option for market research. Getting a group of customers in one location to review a logo design or potential users to test a product is a great way to get feedback. However, it is probably the most hazardous market research option. Conducting a killer focus group is not easy and it’s why many firms specialize solely in designing and executing market research via focus groups. There’s a litany of methodological best practices to consider and the ever-present threat of certain biases. One particularly vocal participant could impact the results of your focus group or a careless moderator could unknowingly change the attitudes of the group. 

That doesn’t mean you should eschew focus groups altogether. We would recommend turning to focus groups for certain tasks, like reviewing a product or a logo. It’s hard to get useful feedback in these instances via survey, so a focus group is a great option to get the information you’re looking for! 

  • Make sure every participant weighs in. The opinions of the most extroverted participants could skew your results, so be sure that everyone present offers their feedback. 
  • Facilitate conversation. You should come with a setlist of ten questions, but the goal isn’t just to conduct a live survey. Your participants might offer suggestions or ask questions that aren’t on your docket but are still useful. Moderate the conversation, but don’t regiment it to the point of micromanagement. 
  • Use the focus group as an opportunity to learn. The point of this focus group isn’t to affirm your hunches. It’s to uncover new information. Imagine a focus group to review a pending branding change where the questions are designed to get positive feedback. In this hypothetical situation, the focus group moderator may not realize that several of the participants can’t discern what industry your business is in from the proposed logo at first glance. That’s a huge problem! Go in open-minded and let the conversation flow instead of trying to guide participants to the desired conclusion. 

Interviews For Market Research

Using interviews for market research has its risks, but it can be a great option! Interviews with specific customers might not give you great quantitative data, but it is a great chance to put yourself in the shoes of a potential client and understand their perspectives and concerns a bit better. At the end of the day, that’s one of the most important aspects of market research! Face-to-face time with clients and potential clients lets you screen out participants that might not accurately reflect your customer base and gauge the emotions and nonverbal communication of your interviewee, insight you would not get from surveys. This also comes without the risks of a focus group we discussed prior. 

Like any form of market research, interviews need to be conducted properly and pose some risks.

  • Take the time to vet your participants prior. Interviews can be time-intensive, so make sure you have screened out participants that don’t represent your customer base. 
  • Don’t depend on one single interview. When you opt for interviews for market research, you are knowingly going with quantity over quality. There’s nothing inherently wrong with this approach, but make sure that you aren’t taking one or two interviews as gospel. 
  • Don’t ask leading questions. Again, you want a complete stream of honesty from your participants. Don’t lead them to the answers you expect them to give. 

Supercharge Your Market Research With JSL

If you have any questions about how to refine your market research, the experts at JSL Marketing & Web Design are here to help! We also can offer…

  • Search Engine Optimization
  • Email Marketing
  • Graphic Design
  • & More!

Fill out the contact form below to get in contact with your market research experts today!