Muskegon SEO

SEO is a long-term process. It can take Google and other search engines up to six to eight weeks to fully crawl and read a new website, even after the SEO work is finalized. You can expect SEO results to really emerge in a few months. If immediate results are your main marketing desire, other tactics, in addition to SEO, are a smart marketing strategy. Pay-per-click advertising, via Google Ads, might be a good way to keep traffic coming to your site while your site gains momentum in organic search results.

The time it takes for a site to climb to the top of SERPs can be inconvenient, but SEO is still one of the most cost-effective ways of reaching new customers. Being the first organic result in Google puts your site in front of a large audience WITHOUT paying per every impression or click, as you would on Facebook or Google. In the long run, using SEO for long-term growth and paid advertising for short-term goals is the most cost-effective mix of marketing tactics we’d recommend.

There are a variety of reasons why this could be. The first is that Google tailors its results to the searcher, so you may be fed results that Google thinks you’ll find more relevant. For whatever reason, your website might not make the cut.

Another reason is that Google also uses proximity in its rankings. For instance, if you own and operate a restaurant is in Muskegon, MI and you search for “restaurants near me” in Grand Haven, Google will show you what it deems to be the most relevant search results and, in this case, that will mean Grand Haven restaurant results would appear. Even modifying your search to be “restaurants in Muskegon” might still be skewed toward a mix of Grand Haven search results, if you’re searching from Grand Haven.

Regardless, focusing on if you can find your website on SERPs isn’t as useful as using Google Analytics to determine if your overall site traffic is rising. That’s a much better way to determine the effectiveness of your SEO marketing.

SEO stands for search engine optimization. It’s essentially the process of optimizing web content and website structures so that the site in question can be easily read by Google and other search engines. If a page is search-engine optimized, the higher the chances that it shows higher up on search engine results pages (SERPs.) This can be a big boost for a business since the top three results on any Google search engine results page receive 90% of the traffic.

Web design, in contrast, is primarily for your users, not the search engines. While SEOs spend most of their time focusing on the content on a website, web designers focus on the visual and stylistic elements of the site. (i.e. sitemap, branding, aesthetic, UI path.) There is some overlap. A cleaner and prettier-looking website usually performs better on search engine results pages and a well-written, SEO-friendly webpage typically gets better user engagement. However, the two are distinct disciplines that can often be used in tandem to drive great results for the business at hand.

This really will depend on the site in question. As previously mentioned, SEO and web design are different disciplines, although there is some overlap. A good Muskegon SEO agency can make any website perform better through the right SEO marketing strategy.

However, there certainly are cases where it might be easier to build an entirely new website and properly search engine optimize the new site than only rely on SEO for an old site. This usually works best for sites older than four years old or sites built on certain outdated website builds.

Talk to our Muskegon SEO experts to discern if a new site might be worthwhile for you or if SEO only should suffice.