You’ve probably heard of content marketing.
And you’ve probably heard of SEO.
But did you know that the combination of these two powerhouses can create amazing results for your overall digital marketing campaign?
At JSL, we regularly combine the powers of SEO and content marketing to deliver incredible results for our clients.
But, just in case you’re on the fence about either of these services or just want to learn a little more about how it all works, we’ve put together this guide on how to combine SEO and content marketing. We hope you love it!
A Brief Background on SEO
Before we get into the strategic details, let’s take a minute to get back to the basics. What exactly is SEO and why is it so important?
We wrote a detailed blog post awhile back as part of a series about SEO, so feel free to check that out if you’d like.
However, in a nutshell, SEO – which stands for Search Engine Optimization – is all about getting your website to rank highly in the search results in Google for specific keywords and phrases.
So, for example, if you’re a dentist in Dallas, you might be interested in having your website rank well for search terms such as “best dentists in Dallas” or “DFW dentists.”
There’s a lot that goes into creating an SEO strategy, including:
- Keyword Research
- Keyword Targeting
- Local Listings
- Link Building
- Content Creation
- Site Structure
- Analysis and Audit
Plus, so much more. Each campaign is unique, and we always like to customize plans specifically for our individual clients.
A Brief Background on Content Marketing
Content marketing, on the other hand, is slightly different, then SEO.
Instead of focusing on getting your website to rank for specific keywords and/or phrases in the search results, content marketing is all about creating content for your target audience.
It’s about creating something that could be useful to them, in the hopes that eventually those same target audience members will come back and use your services in the future.
We’ve written about content marketing quite a bit on the blog, so feel free to browse through those articles for more information on the topic.
However, when it comes down to it, content marketing is all about building a relationship with your potential customers and establishing yourself as an industry leader through the creation of quality content.
Content marketing plans might include:
- Email Marketing
- Landing Pages
- Social Media Content
And much more, just depending on your industry and your target audience.
How SEO and Content Marketing Work Together
At JSL, we love to combine the power of content marketing and SEO together to really create something magical.
On the one hand, you have SEO, which focuses on keywords, link building, etc. to help raise your rankings in the search results and drive traffic back to your website.
On the other hand, you have content marketing, which is all about building that relationship of trust with your target audience.
Now, when we combine the two together we are able to use the keywords and phrases targeted through SEO to create informative and powerful content via content marketing.
This, in turn, creates amazing results for our clients, helping to both increase rankings in the search results and build trust with each client’s target audience.
It’s a win-win all around. We like to call it the digital marketing sweet spot!
Of course, we can also add in elements such as PPC ads and advanced social media campaigns to help build your audience, raise awareness, and drive traffic back to your website.
However, when it comes down to it, content marketing and SEO make up the backbone of all of our most successful marketing campaigns, hands down.
So, if you’re looking for real, long-lasting results, we would totally recommend giving both SEO and content marketing a try. Both are powerful digital marketing elements, but when combined together, the results are always incredible.
If you have any questions about SEO or content marketing, or if you’d like us to help you implement a customized strategy of your own, we would love to help!
Just give us a call at 817-470-5274 or send us an email at firstname.lastname@example.org and someone from our team will be in touch with you ASAP!