How To Choose A Marketing Agency

When you need help expanding your business, knowing how to choose a marketing agency is a great skill to have! Marketing agencies have been industry staples and trusted partners for advertisers for years and the right marketing agency is a huge boon for any brand looking to supercharge their marketing.

However, there’s a myriad of marketing agencies out there and they are not all created equal. Business owners often find themselves fielding pitches from a plethora of prospective marketing agencies and it can be confusing if you aren’t familiar with the marketing industry.

The terminology will be completely new, the pitches will start to blend together, and eventually, the unique, creative agency names will start to sound less cute and more cliche. There’s only so many ways you can purposefully misspell your agency name or claim to be “ground-breaking,” but somehow, every startup agency finds a way to be cliche in their own tired way. The point is, you’re busy growing your business. You don’t have time to separate the real, award-winning agencies from the two-bit pretenders.

That’s why we wrote this blog to help you think through how to choose the right marketing agency!

Read on to learn About Choosing A Marketing Agency!

The Benefits Of A Marketing Agency

Why would you even want to partner with a marketing agency? Well, there are a couple of reasons.

The Right Marketing Agency is A Source of Knowledge

If you’re a small business owner, time is a scarce resource. You don’t have time to learn about the finer points of A/B testing, market research, and SWOT analyses. The right marketing agency can help you fill in those gaps and augment your knowledge of your industry and business with marketing specific knowledge.

The Right Marketing Agency Offers Specific Technical Expertise

Digital marketing is a complicated specialty and it’s short of impossible to master the specifics without working in the industry. Backlinking, schema mark ups, search engine optimization and keyword strategies take time to master and most small businesses just don’t have the time to master these digital marketing practices. A good digital marketing agency will have specific departments or people for specific purposes and that distribution of work lets your business invest in mediums you never thought possible. Now, with the right agency alongside you, you can use SEO, PPC advertising, and web design to grow your business!

The Right Marketing Agency Frees Up Time

Compartmentalizing marketing into separate functions frees up time for all parties involved. Maybe you can manage your in-store marketing and customer loyalty promotions, but need help with bringing in new business. Outsourcing the aspects of your business that an agency partner can manage gives you time to focus on what you do best: managing your business!

How To Choose a Marketing Agency

Well, now that you understand the benefits of marketing agencies, how do you actually choose an agency?

Research Each Agency

Researching any potential marketing agency or marketing partner is the first and ultimately, perhaps the most important part of your process. We can give you great advice, rules of thumb and tips and tricks, but unless you are able to research for yourself, all of that is for naught. We encourage you to delve into any potential marketing agency’s online presence and analyze them thoroughly. You won’t be disappointed.

Consider Your Strategy

While researching a marketing agency for your needs, it’s important to consider your strategy. You can select the best marketing agency in the world, but if you don’t align that choice to your comprehensive marketing strategy, you won’t see the best possible results. If you know your needs, you can better select agencies to help get you there. For instance, if you need to focus on your branding, selecting a marketing agency that specializes in lead generation won’t be a recipe for success. Inversely, if you need market research to better inform your marketing strategy, selecting a branding-focused marketing agency won’t quite cut it.

Ask Potential Agencies For Proof

Asking for proof from any prospective marketing agency is crucial. Every agency will claim to be the best in their niche and it can be confusing if you take all of these agencies at face value. We recommend separating the real deals from the rest by asking for social proof of some sort. Any marketing agency worth their salt should have client testimonials, case studies or white papers for you to review.

Now, because most agencies will have these promotional materials handy, don’t take these promotions at face value. Your potential agencies have likely curated their marketing materials to focus on their best clients, projects, or moments. To combat this, go straight to the source. Reviews on sites like Google Maps, Yelp, and BING will come straight from customers and be more authentic.

Look For Industry Recognition

Finally, any marketing agency worth hiring should have earned the respect of the industry. Keep an eye out for industry awards, memberships, and any recognition that showcases what this marketing agency has been able to do.

Your Dallas Marketing Agency

Enter JSL Marketing & Web Design, your top Dallas marketing agency! We’ve been helping businesses across the Dallas-Fort Worth area grow their businesses for years and are looking forward to partnering with you! Your business is unique. Choose a marketing agency that understands that and helps you promote your business accordingly.

There’s a lot we can say about our business, but we’d rather let our industry awards speak for themselves! They say it all way better than we could!

And our clients’ perspective is definitely worth sharing as well!

“They’ve been wonderful to work with. They’re always on top of any task.” – Melissa W. 

We can offer any of the following services to help you promote and grow your business!

• Email Marketing
• SEO
• Market Research
• Pay-Per-Click Advertising
• Web Design
• Brand & Logo Development
• Content Development 

Fill Out The Contact Form Below To Get In Contact With An Expert!