Social Media Marketing for 2020

Having a social media presence – through social media marketing – is critical for online success and is a vital component in telling your brand’s unique story. Quite often social media is the first time an individual will come into contact with your brand, and you can’t afford not to make a good impression!

So, whether you are new to the whole social media world, need a little help setting up and integrating your online social platforms, or are interested in developing a social media strategy, we can help through our cornerstone service – social media marketing and management.

Why Does Social Media Matter?

• 63% of local searches on social media are more likely to use a business with info on a social media site
• 91% of local searchers say they use Facebook to find local businesses online
• 71% of social media users say they are more likely to buy from a brand they follow online
• Social networks and blogs now account for nearly a quarter of all time Americans spend online

Social Media Copywriting:

After you get all of your social accounts set up and connected to your website, you’re going to need to write your posts. That’s where social media copywriting comes in. Working within your brand’s unique and quirky voice, you will need to craft compelling, shareable, retweetable, likable, and actionable posts.

Social Media Advertising:

Social Media advertising is the future of paid media and ads. Advertising started out as flyers, then radio advertisement, then television, and then banners online, but the new ads are on Twitter, Facebook, Instagram, and more. And the new advertisers aren’t just stars and actors, they’re influencers.

Social Media Strategies:

Creating engaging social media posts is super important, but developing a social media marketing strategy is almost equally as important to your success. Besides fitting into your overall content marketing strategy, social media marketing can also include things like:

• Facebook Ads
• Twitter Ads
• LinkedIn Ads

All of these will help to drive highly targeted potential customers back to your social media page or website, which generates more leads and increased engagement for you. Social media is a powerful storytelling tool. And when you use it correctly within your business, it can really take your brand to the next level.

Social Media Videos:

If you want to go beyond mere photos on your social media profiles, then understand that video is the future, and that future is fast approaching!

We are a full-service company, which means there is little within the digital arena that we cannot do. If you need a video to spice up your social media feed, or if you want to make a splash on YouTube, then consider video as the perfect next step in your social media strategy. Whether you want a short, 15-second animated video or a 60-second live-action review or promo video, we can help plan, produce, and polish your social media videos.

Check out our additional video production services here.

Ready To Get Started with Your Social Media Plan in 2020?

At JSL Marketing & Web Design, we offer full social media marketing and management packages to help bring your business up to speed and really stand out in the sea of social media accounts.

Ready to start building your brand’s social presence through social media marketing and management? Contact us and we’ll get back to you ASAP!