Essential Services

Digital Marketing

Connecting with clients and potential customers online is what digital marketing is all about. Having a solid digital marketing strategy for your brand is extremely important in today’s increasingly digital world. However, creating a digital marketing strategy can be a bit daunting, given that there is so much at stake and so much can go into it. At JSL, we’ll work with you to formulate an individualized and hyper-targeted plan that will work perfectly for your unique marketing needs.

Digital Marketing That Works

Having a solid digital marketing strategy for your brand is extremely important in today’s increasingly digital world. However, creating a digital marketing strategy can be a bit daunting, given that there is so much at stake and so much can go into it.

At JSL Marketing, we are passionate about working with each of our clients to formulate an individualized and hyper-targeted plan that will work perfectly for their needs and their business.

Some of the Strategies We Utilize in Our Individualized Digital Marketing Plans Include:

  • Content Marketing
  • Email Marketing
  • PPC + Social Media Ads
  • Social Media Marketing
  • Strategic Blogging
  • SEO Strategy
  • SEM Strategy
  • Inbound Marketing
  • Lead Generation
  • And More!

A Customized Approach

Our Digital Marketing Process

No two companies are alike, so we don’t expect our clients to all have the same goals or needs, that’s why we customize and individualize each digital marketing strategy and plan to cater to you.

Step One
Initial Analysis + Research

Our process is actually quite simple. We begin developing each of our digital marketing strategies by sitting down with you one-on-one to fully discover your marketing needs. We take a look at your strengths and weaknesses as a brand, along with potential opportunities and challenges that we might face along the way. We’ll also dive into your current analytics and see what strategies you currently have in place. This helps us to determine what’s working for you and what isn’t.

Step Two:
Establish Marketing Goals

Once we’ve completed our initial analysis and research, and we’ve gotten a clear picture of your current web presence, your competition, and what you’re looking for, we’ll move on to establishing marketing goals. These goals are important because they will help us measure the success of your digital marketing campaign and also let us know if we need to make any tweaks as we go along. WE focus on establishing SMART goals, meaning goals that are specific, measurable, attainable, relevant, and timely.

Step Three:
Define the Digital Strategy

After the marketing goals have been set, we’ll take a look at the various digital marketing strategies available and decide which ones would be most beneficial to your unique digital marketing needs. Your strategy might include anything from SEO and PPC ad campaigns to blogging, content marketing and social media marketing. Very likely, we will recommend some combination based on your specific marketing needs and goals. We always want to make sure you see results, which is why suggestions may vary.

Step Four:
Set the Strategy in Motion

What happens after the strategy is defined? The JSL digital marketing team gets started doing the heavy lifting – implementing the strategy across your various online platforms. It usually takes approximately two weeks – one month to get everything initially set up, and then from there we will constantly monitor results and make tweaks to the strategy and plan as needed to get you the best results. Our number one goal is for you and your business to be successful online, and we won’t rest until that happens!

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JSL helped me meet my SEO goals.They beat expectations and I saw results much sooner then anticipated. If you need help with SEO, JSL is definitely the company for you!”

Bryce L.

Our Accolades

Testimonials

We love putting beautiful websites and collateral out into the world, and though we don’t do it for the praise – it doesn’t hurt. See what some of our clients have to say, or reach out to us for references!

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Take Your Brand to the Next Level With a Growth-Focused Digital Marketing Strategy