5 Signs It’s Time for a Logo Redesign

A good logo is an incredibly valuable asset for a small business, but sometimes, you need a logo redesign. The reason why is simple: a good logo is a key building block of a successful marketing strategy. The data proves this time and time again. The right logo will increase…

• Brand Recognition
• Brand Recall
• Customer Favorable Opinions of Your Brand

However, merely having a logo isn’t a magic bullet. If you have a logo currently, you might need to redesign. Art is, of course, subjective, so you might be mulling over if you really do need to redesign your logo. Well, this can be a difficult question, especially if you aren’t well-versed in graphic design or market research. To help you make the tough decisions about redesigning your logo, we compiled five signs it’s time for a redesign.

Read On to Learn More About Logo Redesign! 

Logo Redesign Sign 1: Time

There is no right or wrong answer for when it is time to redesign a logo or trademark. Every organization is different and will have different needs. We can’t give you a hard and fast rule that you can abide by with 100% accuracy.

However, we can tell you that time is an important consideration when you’re looking to redesign your logo. Again, this will vary from company to company, but 5-10 years is a good rule of thumb. Please remember that this is the minimum. There are other data points that suggest it’s time for a redesign that we’ll discuss further. However, if your logo has seen decades, not months or years, it’s time for a facelift.

Logo Redesign Sign 2: The Data Tells You To

Brand awareness and recognition is the beginning of the sales process. If your potential customers don’t recognize your brand from your competitors, or worse, they don’t know who you are, you’re in trouble.

Now, a crisp, well-designed, and recognizable logo is just a part of brand awareness. Paid advertising, value messaging, customer outreach and other marketing tactics all play their part here. However, if you have access to some data that shows that your customers or potential customers don’t recognize your logo or confuse your logo with another business, it’s time for a change.

Logo Redesign Sign 3: Business Changes

A logo is the face of your business. This means that changes in how your business operates can drastically impact your logo. Oftentimes, businesses develop their logos to support specific business objectives or industries. So, if you’re a restaurant that specializes in fried chicken, including a chicken or an egg in your logo makes a lot of sense.

However, diversifying your menu with fish, beef, and pasta might mean it’s time to redesign that logo, especially if customers are unaware that your business sells more than chicken. Large shifts in how your business goes to market require an evaluation of your logo to make sure it’s still aligned with how your business wants to be perceived.

This, of course, will always be a unique and highly individualized case but remember that the logo is an extension of the business. Any change in how the business operates is a signal to go back to the drawing board and ensure that your logo is aligned. The last thing you want to do is confuse your customers.

Logo Redesign Sign 4: Quality

Maybe the original logo is just not cutting it. A small business starting out oftentimes just doesn’t have the resources to invest in a professional logo. Many small business owners might use amateur designers or free logo generators to create a logo when starting out. Obviously, no business has unlimited resources, so this choice might be fine for a business just starting out.

However, if the business is growing and there are funds to invest in a professional logo design, we always recommend redoing a subpar or amateur logo. Your logo should create a good impression of your brand. A poorly designed logo could make your business look sloppy and amateurish. Trust us; take the time to redesign a poorly done logo. Your business will thank you.

Logo Redesign Sign 5: The Strategy Has Changed

Overall business changes are related to how your brand operates; strategy changes relate to how your business is reaching its customers. And if your strategy changes, your logo may need to change along with it.

So, for instance, let’s say you’re a vineyard. You’re generally happy with your logo, but your brand is investing more in digital marketing as the brand grows. You’re realizing that your current logo does not have digital-friendly versions and that is a problem. Anything from a change in your branding guide to a change in your overall value proposition could be a sign to evaluate your logo.

Redesign Your Logo with JSL

These are not the only reasons you might want to change your logo, but they are some of the most salient. Oftentimes, we see businesses dealing with a few of these reasons at the same time. (i.e., changes in marketing strategy usually help businesses uncover if customers don’t like their current logo.)

Regardless of the motivation, know that a good logo will drive great results for your brand and increase brand recall. Are you ready to tackle redesigning your logo? Call JSL Marketing & Web Design today! We offer…

• Logo Redesigns
• Graphic Design
• Brand Messaging
• Brand Consultations
• Branded Collateral
• & More

As a full-service marketing agency, we also want to ensure that your new logo is utilized across all other marketing tactics. We can also help ensure that you’re using this new logo properly in…

• Email Marketing
• Web Design
• Content Marketing
• Social Media Management
• & More!

Contact Today for a Free Logo Consultation!