Why Email Marketing?
So…what’s the big deal with email marketing anyways? You’ve likely heard of the concept, but why is it so important? Why should you make an effort to send regular emails to your audience?
Well, for one, it provides you with a great opportunity to connect with your audience on a more personal level. Have something exciting to share? Send an email. Want to keep your clients in the loop about what’s going on with your business? Send them a monthly email full of updates.
But the warm fuzzies only go so far – will you really get a good return on your investment?
According to the statistics, yes – you will get an excellent ROI.
In fact, it’s been reported that businesses who partake in email marketing receive a 4,300% return on their investment.
In other words, for every $1 spent, the average ROI is approximately $44.25.
And while it may sound crazy, it’s 100% true.
Take a look at some of these other reasons why email marketing is so important:
Increases Web Traffic
You can look at basically any avenue of online marketing and the end goal will be similar, if not the same – increase sales and brand awareness by bringing potential customers back to your website.
Email marketing is no different. The end goal (for the most part at least) is to lead readers and potential customers back to your website to see what you have to offer. That’s why the emails you receive from various companies often are loaded with links and clickable images. They know what they’re doing – they want to take you back to their website so that shopping can take place and sales can occur.
You can do the same exact thing through your own email campaign. All you have to do is send the emails (on a regular – yet not annoying – basis, and with quality content that is interesting to your audience, of course). Which leads me to my next point…
Sending regular, non-spammy emails is a great way to connect with your audience, and over time, this sort of connection begins to establish a certain sense of trust and credibility. People will begin to recognize you in your industry or niche because you seem to really know what you’re talking about. And you send really great emails, of course.
The thing with email marketing that is so different than even something like Facebook or Google Ads/Marketing is that you are targeting people who are already interested in what you have to say. They signed up for your email list – they want to learn more about your business and/or industry. This is part of the reason why this strategy has such a great ROI.
You’re already got the upper hand here. Take advantage of this by giving the people what they want – more useful information that will benefit their lives and businesses. And you may just convert a casual reader into a loyal customer this way – never underestimate the power of a simple email.
Increases Sales and Generates Leads
It’s not always the most fun (at least for me) but in order to run a business, you have to constantly be thinking about how you can increase sales and generate more leads. And since email marketing has such a great ROI, doesn’t it just make sense to give it a go?
Going along with what we talked about in the point above, you’ve got a captive audience who, in most cases, are just waiting to receive your email. They may even look forward to it. Now, I’m no sales expert, but I’m going to go out on a limb here and say that selling to captive, already interested audience has got to be much easier than trying to make a cold call.
Use this opportunity to advertise your services and products to an audience who is already interested in what you have to say. This is also a great way to generate new leads – not everyone will be ready to become a customer right away, but over time those people on your email list could turn into quality leads.
Another great thing about email marketing is the opportunity it provides to view and analyze statistics. For example, I personally use MailChimp for my email campaigns. When I send an email, I’m able to see things like the open rates, click through rates, and various times that people opened the email. This data might sound insignificant, but it is vital to the success of any marketing strategy.
What are people opening? What are they not opening? What times of the day and/or week are the most people opening and reading their emails? All of these questions can provide valuable insight into your target audience, which in turn helps you better understand how to market to them.
Make little tweaks to your subject lines or content to see if it makes a difference in the open rates or click through rates. Try sending emails at different times to see if there’s a certain time period that receives the most opens. Play around with things, and develop a strategy that works for you.
Delivers a New Way to Promote Your Content
Have a new book or product releasing soon? If you’ve been diligently building and maintaining your email list, you’ve already got a bunch of people who are interested in your business – they’ll likely be interested in your new book or product as well.
You could send a series of pre-launch emails to get people excited about what’s coming, then send another one on the day of your launch. The key here is to build as much excitement as possible, and what better way to do this then through an audience that is already eager to hear what you’ve got to say.
All in all, email marketing truly is a great marketing strategy. Not only is it a way to build brand recognition and connect with your audience, but it also boasts a pretty awesome ROI.
If you’re interested in starting an email marketing campaign, but need some help getting started, let us know! We do this sort of thing all the time and would be happy to help take your business to the next level, while getting you a great return on your investment.
To get started today, all you have to do is fill out the contact form at the bottom of the page – we can’t wait to help you get started!