5 Creative Ways to Use Social Media

Social media is a must-have marketing tool in today’s digital world. With 71% of consumers preferring to purchase from brands they’ve interacted with on social media, businesses with no online presence are missing out on potential clients and conversions. Small businesses can use social media to educate customers about their products or services and stay current on industry trends. Social media is central to your business’s marketing strategy, with the number of users rising yearly.

The good news is that more businesses have prioritized social media in recent years, making brand and product information more accessible than ever. The bad news is that there’s a lot more competition in every industry — simply having social media accounts isn’t enough. Instead, you’ll need to craft strategic, creative ways to keep your current customers engaged and new ones interested.

The social media experts at JSL Marketing & Web Design assembled their thoughts on using your business profiles for your benefit. Read on to learn how to wow your followers on social media and grow your business!

Creative Ways To Use Social Media

Show Social Proof

Consumers are constantly bombarded by digital marketing. When every brand posts content claiming to be the best, it’s hard to know whether or not they’re trustworthy. To minimize online-consumer skepticism of your business, it’s important to highlight real people’s experiences with your products or services.

Connecting your brand’s online presence to real people is called social proof. Showing potential clients that your past or current customers are willing to testify to the efficacy of your product or service legitimizes your business in the eyes of a social media user. We recommend sharing occasional customer testimonial videos that show what you did for them and what you can do for new customers. Keep the videos quick and visually appealing to grab your audience’s attention when they’re scrolling through their feed. For more tips on videography, visit our Services page to learn more!

Create Your Brand

Your brand isn’t just a name — it’s a specific and unique set of feelings, emotions, and experiences your customers associate your company with. Branding is an integral part of any marketing strategy, but it’s often neglected by businesses, who prefer to focus on marketing activities that immediately generate revenue. This can be a huge mistake. Research indicates that almost half of customers will first buy from brands they recognize, meaning that you’re likely missing opportunities if you don’t properly brand your business. There are many ways to create a distinct brand experience, but social media has some unique qualities.

For one, your social media followers already engage with you on your social media profiles. Social media’s format makes it easy to share fun and unique content; content that lets you convey more than just words or a logo. We recommend focusing on short pieces of content that show that your brand is more than just a mission statement.

Some types of content you can use to build your brand’s “story” on social media are

• Company News
• Staff Engagement
• Client Testimonials
• Product Release Updates

Learn About Your Customer Base

Your followers aren’t on Facebook and Twitter just to consume your content — they’re also there to share their thoughts and opinions. This is integral to social media, but many small businesses don’t take advantage of this opportunity. If done correctly, you can gather useful market research from your social media followers.

We recommend

• Social Media Polls
• Online Suggestion Boxes
• A/B Testing Social Media Ad Sets Per Product Or Audience
• Maintaining A Facebook Group or Twitter Hashtag for Audience Insight

Integrate User-Generated Content

If you want to increase your social media reach, we recommend hosting a user-generated content contest. This gives your social media followers the opportunity to post their own content and tag your company’s profiles, putting content and information about your business in front of more social media users.

Common examples of social media user-generated content include

• Photo Contests
• Videos of Customers Using The Product
• Tag A Friend Challenges

Demonstrate Your Status as an Industry Leader

Developing and sharing content that shows your industry expertise is a great way to educate your customer base, build connections in your industry, and grow revenue. However, too many small businesses don’t use this as often as they should. They might share industry news now and again, but don’t have a webinar or blog series highlighting their industry knowledge.

We recommend creating a long-running series of some sort that will pique interest in your brand. Answering common industry questions is a good starting point.

Revitalize Your Social Media With JSL Marketing & Web Design

Social media can do a lot for your business, but to achieve the best results, you must have a well-rounded strategy. That’s where the social media experts at JSL Marketing & Web Design come in!

Our social media marketing services include

• Paid Social Media Ads
• Social Media Management
• Establishing Social Media Profiles
• Social Media Strategy
• Branding & Videography
• Content Promotion
• & More!

JSL Marketing & Web Design is a proud Forbes agency council member and boasts a perfect 5 star rating on Google! While we’re proud of all of those achievements, we think our customers say it better than we ever could!

“They’ve been wonderful to work with. They’re always on top of any task or correction.” – Melissa W. 

If it’s time to up your social media game, turn to the experts at JSL Marketing & Web Design.

Need help with a different marketing tactic? We’re always up to discuss how our other services can grow your business! Our other services include

• Email Marketing
• Google Ads
• Web Design
• SEO
• Content Development
• Videography
• Brand Development & Research

Get in touch with our team by filling out the form below! We’ll get back to you ASAP.