4 Big Google Trends for 2025

Google didn’t become the world’s leading search engine by staying stagnant. One of its greatest strengths has been its ability to evolve and adapt over time. From rolling out major updates to refining its algorithms, Google has consistently shaped how businesses approach search engine optimization (SEO). And 2025 will be no different.

As Google adjusts its algorithms and ranking factors, businesses will need to respond strategically. Being on the first page of Google for local searches could significantly boost your customer base and revenue. On the other hand, dropping off the first page could hurt your growth. Fortunately, by staying ahead of the curve and understanding upcoming trends, you can ensure your website is optimized for success.

At JSL Marketing & Web Design, we’re here to help you navigate these changes. Read on to discover the four key Google trends for 2025 and how to position your business for success.

AI Search

Artificial intelligence is driving the next wave of technological transformation, and Google is no exception. AI is poised to become a major force in search trends. Google’s first foray into AI-powered search, called AI Overviews, launched in May 2024. If you’ve seen the concise, generative AI summaries at the top of search engine results pages, you’re already familiar with its impact.

However, the rollout hasn’t been without challenges. Google faced criticism for inaccurate and even dangerous responses provided by AI Overviews. (One infamous example was the AI suggesting people eat a small rock daily—a blunder that sparked widespread backlash on social media.)

While the future of AI search is still evolving, early indications suggest that Google is prioritizing content that ranks well organically for inclusion in these summaries. For now, strong organic SEO practices appear to increase the chances of being featured in an AI Overview. But as with all things AI, this trend will likely continue to evolve throughout 2025.

Voice Search

Voice search has been touted as a game-changer for years, driven by the popularity of home assistants and mobile voice queries. While global voice search accounts for 27% of global queries, it hasn’t yet taken over as the dominant form of search. That said, advancements in AI are expected to make voice search more conversational and personalized in 2025.

If you haven’t already, now is the time to optimize your website for voice search. Key strategies include:

• Creating conversational, natural-sounding content.
• Developing FAQ pages designed for voice search queries.
• Prioritizing user intent over exact-match keywords.
• Ensuring your content is grammatically correct.
• Maintaining a consistent and educational brand voice.

As voice search grows in relevance, these tactics will help your business stay ahead of the curve.

Mobile Responsiveness

Mobile search has been the dominant way people access Google for years, and this trend is only growing. In 2024, roughly 60% of searches came from mobile devices—a stark contrast to a decade ago when mobile search was rare.

Google continues to prioritize mobile-responsive websites in its rankings, and 2025 will be no exception. If your website isn’t optimized for mobile, you’re not just missing out on rankings—you’re losing revenue.

Prepare for the Future of SEO with JSL

Is your business ready for the future of SEO? At JSL Marketing & Web Design, we specialize in creating tailored strategies that help businesses stay on the first page of Google. As an award-winning agency, we’ve spent years helping small businesses drive traffic, increase leads, and boost revenue.

Our services include:

• Keyword Research
• Content Development
• Competitive Analysis
• Technical SEO Ranking
• Website Development
• Local SEO
• And more!

Don’t wait to optimize your SEO strategy for 2025. Call us today for your free consultation, and let’s work together to achieve your goals!