3 Quick Ways To Remarket To Existing Customers

Remarketing to your existing customers is a foolproof way to grow your business, but too few small businesses use remarketing effectively!

Many small businesses don’t have the time to invest in multiple marketing projects. We get it; you’re busy, and there’s only one of you to go around. At first glance, putting your time and energy into gaining new customers might make sense. After all, why would you want to put your marketing dollars toward customers you already have in your camp?

Well, the reason why you should consider marketing to existing customers is pretty simple. It’s effective! Your current customers already know your brand and have some familiarity with your offerings. Per this, they’re likely to repurchase from you, making remarketing to current customers a great way to use your marketing dollars effectively.

Think of gaining net new customers via marketing like hunting. It’s time and energy-intensive, but it can be rewarding if done right! Inversely, think of remarketing to your current customers like tending an orchard. It will require a lot of time to plant and grow the orchard. The orchard will likely require more tender loving care at first, and maintaining this orchard will be time-intensive. But if done right, you’ll be able to reap rewards from that orchard for years to come and often with mere maintenance work, not the laborious amount of effort and luck required to hunt.

That’s your customer base! If done right, you can win repeat business from a customer for years and years, and what’s more, you can win this repeat business cost-effectively. That’s one of the reasons why we recommend putting your marketing dollars and effort into marketing to existing customers. Yes, they are currently a customer, but you’ll likely find it easier and more cost-effective to grow their business than incentivizing a new customer to purchase.

To help you plan out your remarketing campaign, we assembled our thoughts on quick, easy ways to reach your current customers and grow your customer base!

Remarketing Tip 1: Brand Collateral

As a digital marketing agency, we love the Internet. The worldwide web has done so much for marketing and for the marketing of small businesses in particular. No one can deny that. Still, it is worth remembering that marketing did exist before Google, as shocking as that might be. Brand collateral is a great example of marketing in the long-forgotten B.G years. (Before Google!)

Moreover, brand collateral is a great example of how you can use remarketing to stay top-relevant with your current customers. Distributing free branded items for customers or at an event your brand sponsors is a great way to stay top of mind.

Imagine you’re a doctor’s office distributing free, branded refrigerator magnets to every new patient. While this might be an altruistic service, it can also serve an ulterior motive. Keeping your name and brand on the fridge door for your past customer to see dramatically increases the odds they return the next time they need a health concern treated!

There are numerous branded items your business could produce, among them…

• Pens
• Shirts
• Notepads
• Mugs & Drinkware
• Stickers
• & More!

Remarketing Tip 2: Email Updates

Email marketing is a great way to reach your current customers. For one, it’s extremely affordable. While the software necessary to run email marketing does require some investment, the cost of sending emails is practically nil. This makes email marketing one of the highest Return-on-Investment marketing activities.

We recommend using email marketing to keep your current customers engaged. There are a couple of ways of doing this. Customer recall campaigns are a strategic and simple way of keeping a past customer interested. We typically recommend sending a confirmation email directly after any purchase, whether it’s an online purchase or a physical appointment. After that, a monthly follow-up, followed by a three-month check-in, is a great cadence to keep in touch. Regardless of how you structure this campaign, we encourage you to consider what cadence makes sense for your customers and your unique needs.

Another great use of email marketing is the promotion of new products and services. These “email blasts,” as they are sometimes called, keep your new specials, offerings, and merchandise top of mind with your customer base. For best results, segment out your customer base into smaller sub-lists. For instance, if you sell college sports merchandise online, we’d recommend sending an email about new sweatshirts only to those who purchased a sweatshirt in the past for best results.

There’s a lot you can do with email marketing. We usually recommend …

• Email Blasts
• Business Newsletters
• Customer Recall Campaigns
• & More!

Remarketing Tip 3: Loyalty Clubs

A loyalty club is a great way to incentivize your best customers to keep coming back. These promotional clubs incentivize your best customers by cultivating an air of exclusivity. Let’s face it; we all love feeling like we’re in the “in-crowd.” A loyalty program is a great way to make your best customers feel like they’re getting in on the ground floor. However, your loyalty program also provides tangible offerings to your top customers that aren’t merely psychological.

We recommend using a customer loyalty program to…

• Try Out New Specials & Discounts Before Launching To Your Wider Customer Base
• Incentivize Increased Ordering (Buy 5, Get 2 Free, etc., etc.)
• Research Customer Wish Lists For Your Product Or Service
• Cross-Sell Your Customers On A New Product Or Service
• Upsell Your Clients On A More Premium Version Of Your Product Or Service
• Gather Information For Other Marketing Activities (Email Addresses, Phone Numbers, etc., etc.)
• Ask Top Clients For Google Reviews Or Video Testimonials For Broader Marketing Efforts

Each of these recommendations could be its own blog post, and we encourage you to do more digging into each point before rolling it out at your business. Regardless, our point still stands; there’s a lot you can do with a customer loyalty club beyond merely upselling, cross-selling, or incentivizing more purchases.

The members of your customer loyalty club should be your most engaged and most eager clients. Use their opinions and recommendations to gather marketing information, enhance your business’s offerings, and improve your marketing efforts. Trust us; the more you talk to your top customers, the more you’ll learn, and that’s never a bad outcome.

Remarket To Existing Customers With JSL

Every business is different. If you plan on marketing to your current customers, you might need strategic advice from a trusted marketing partner to help you reach your goals. If you need help discerning what is and isn’t working in your current marketing and think an outside expert could be helpful, contact JSL Marketing & Web Design today!

Your brand is unique and has specific needs. Our process takes all of that into consideration. You’ll never be treated like your brand is just like everyone else because, well, it’s not! Marketing is complex. We factor that complexity into our process by getting to know you and your strategic goals. From there, we then work to develop a custom marketing plan for your unique needs!

After that free strategic consultation, we might recommend…

• Market Research
• Google Ad Campaigns
• Email Remarketing
• Sales Collateral
• Social Media Development 
• & More!

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