JSL Marketing didn’t just begin to create beautiful websites, or because we love educational content and marketing, or even because we think branding is a great way to showcase your business with just a glance. We started to be better, to fill a gap in service we saw again and again in the industry, and to treat our customers like we would want to be treated.
And, of course, because we love creating beautiful websites.
But a company is not built on beauty alone. We bring value to our customers in many ways, and we thought the best way to showcase this, was in a short and sweet article. Because ‘value’ doesn’t mean the least expensive, it actually means being the perfect balance between price, ease, and time – and that’s exactly what we feel we’ve perfected.
Communication, Communication, Communication
You know the saying in real estate – location, location, location? Well, this is the digital marketing equivalent.
We cannot tell you how many times we have heard horror stories about a lack of transparency or communication from other digital marketing companies. And we aren’t saying that inexpensive quotes always equate to poorer communication being on the horizon – but we’ve certainly seen seeming correlations between the two.
And then, where is the value if you cannot get ahold of your discount company when you need them, when there is an issue, or when you have a question? We pride ourselves on immediately answering emails and calls, communicating openly, and keeping our entire process transparent. We just think that’s a better business model. We’ve even been awarded for our efforts!
Customized for You, Your Business, & Your Goals
JSL Marketing doesn’t just communicate openly with you – we also listen to you, your business’s unique ‘why’, and your goals. Because we believe that truly understanding you and your business, makes us better able to market for you, design for you, and serve you.
This is what we mean when we say we don’t do ‘cookie-cutter’, and it shows in our work and our services. Sure, you could find a contractor or oversees firm to slap a template on the web, smush in your old content, and charge you $50 a page. But that will look about as good as if our content director tried to design your website, and though she is a great writer, she is a really, really bad designer.
Choose a company that gives you value in their listening ears, custom designs, and quality work, instead of cutting corners and getting a cheaper price, but also a worse value.
Choose Experience Over Hubris
Don’t get us wrong, we know we are good at what we do, but often a company will come out swinging, over-confident and really working their sales muscles. We think this overwhelm a lot of clients, and we want to make sure we are a great match for you. So, instead of pushing or boasting, we want to use our extensive experience and expertise to make your business goals a reality and truly partner with you.
This means we won’t pressure you into a sale, upsell your services you don’t need, or use manipulative marketing techniques to get an answer from you that you’ll later regret.
Instead, we want our clients to choose us because they see the value in our history, our portfolio, and our experience. We hire great people, invest in them with trainings, certifications, and a positive work culture, and truly believe that is the best way to do business.
We have designers who have won national competitions and have been designing websites for a decade. We have experts who have put thousands of hours into learning and understanding SEO and keyword research, and writers who have quite literally written thousands of blogs and millions of words – millions (trust us, we’ve done the math). And all of this feeds into our experience.
So, the next time a company tells you that their value is in their experience, ask them what they mean, ask them for their credentials, because otherwise, that value might be discounted and you won’t know until it’s too late.
Ultimately, Our Value is in Our Values
When you work with JSL, you can rest assured that every step of the process will be met with the utmost authenticity, honestly, and communication. We’re true to our brand and our values, and we’re also committed to bringing that same authenticity to your own brand – so, sit down with us, tell us your story, your why, and let’s start this partnership off being true to who we are.
We believe that a positive attitude can go a long way, and we think it’s one of the most important aspects of any working business relationship. Positivity is often a catalyst for creativity, and we are dedicated to maintaining a positive, happy working environment so we can create the best websites, campaigns, and content for you.
Communication is so huge when it comes to marketing, whether that be our communication with you, yours with us, or how your brand communicates with your target audience. We aim to bring clarity to all aspects of the communication funnel and make sure that everyone is on the same page, all your questions are answered, and we’re always available to you, being open and honest every step of the way.
Marketing is all about creativity, and we are passionate about finding new ways to bring an extra creative flair to all of our projects. We are committed to doing everything with excellence and we won’t stop until your project is perfect. This means no cookie-cutter answers, no templates that we recycle for every client, and no cutting corners or bland solutions.
We have always been committed to bringing you the best possible results and strive to do everything with complete integrity and honesty. That’s one of the reasons why we love to work so closely with our clients during every step of the process – because we want to treat our clients who we would want to be treated. And we want to give them true value.