Why JSL Is Your Best Value for Digital Marketing & Web Design

JSL Marketing didn’t just begin to create beautiful websites, or because we love educational content and marketing, or even because we think branding is a great way to showcase your business with just a glance. We started to be better, to fill a gap in service we saw again and again in the industry, and to treat our customers like we would want to be treated.

And, of course, because we love creating beautiful websites.

But a company is not built on beauty alone. We bring value to our customers in many ways, and we thought the best way to showcase this, was in a short and sweet article. Because ‘value’ doesn’t mean the least expensive, it actually means being the perfect balance between price, ease, and time – and that’s exactly what we feel we’ve perfected.

Communication, Communication, Communication

You know the saying in real estate – location, location, location? Well, this is the digital marketing equivalent.

We cannot tell you how many times we have heard horror stories about a lack of transparency or communication from other digital marketing companies. And we aren’t saying that inexpensive quotes always equate to poorer communication being on the horizon – but we’ve certainly seen seeming correlations between the two.

And then, where is the value if you cannot get ahold of your discount company when you need them, when there is an issue, or when you have a question? We pride ourselves on immediately answering emails and calls, communicating openly, and keeping our entire process transparent. We just think that’s a better business model. We’ve even been awarded for our efforts!

Customized for You, Your Business, & Your Goals

JSL Marketing doesn’t just communicate openly with you – we also listen to you, your business’s unique ‘why’, and your goals. Because we believe that truly understanding you and your business, makes us better able to market for you, design for you, and serve you.

This is what we mean when we say we don’t do ‘cookie-cutter’, and it shows in our work and our services. Sure, you could find a contractor or oversees firm to slap a template on the web, smush in your old content, and charge you $50 a page. But that will look about as good as if our content director tried to design your website, and though she is a great writer, she is a really, really bad designer. 

Choose a company that gives you value in their listening ears, custom designs, and quality work, instead of cutting corners and getting a cheaper price, but also a worse value.

Choose Experience Over Hubris

Don’t get us wrong, we know we are good at what we do, but often a company will come out swinging, over-confident and really working their sales muscles. We think this overwhelm a lot of clients, and we want to make sure we are a great match for you. So, instead of pushing or boasting, we want to use our extensive experience and expertise to make your business goals a reality and truly partner with you.

This means we won’t pressure you into a sale, upsell your services you don’t need, or use manipulative marketing techniques to get an answer from you that you’ll later regret.

Instead, we want our clients to choose us because they see the value in our history, our portfolio, and our experience. We hire great people, invest in them with trainings, certifications, and a positive work culture, and truly believe that is the best way to do business.

We have designers who have won national competitions and have been designing websites for a decade. We have experts who have put thousands of hours into learning and understanding SEO and keyword research, and writers who have quite literally written thousands of blogs and millions of words – millions (trust us, we’ve done the math). And all of this feeds into our experience.

So, the next time a company tells you that their value is in their experience, ask them what they mean, ask them for their credentials, because otherwise, that value might be discounted and you won’t know until it’s too late.

Ultimately, Our Value is in Our Values

1. Authenticity

When you work with JSL, you can rest assured that every step of the process will be met with the utmost authenticity, honestly, and communication. We’re true to our brand and our values, and we’re also committed to bringing that same authenticity to your own brand – so, sit down with us, tell us your story, your why, and let’s start this partnership off being true to who we are.

2. Positivity

We believe that a positive attitude can go a long way, and we think it’s one of the most important aspects of any working business relationship. Positivity is often a catalyst for creativity, and we are dedicated to maintaining a positive, happy working environment so we can create the best websites, campaigns, and content for you.

3. Transparency

Communication is so huge when it comes to marketing, whether that be our communication with you, yours with us, or how your brand communicates with your target audience. We aim to bring clarity to all aspects of the communication funnel and make sure that everyone is on the same page, all your questions are answered, and we’re always available to you, being open and honest every step of the way.

4. Creativity

Marketing is all about creativity, and we are passionate about finding new ways to bring an extra creative flair to all of our projects. We are committed to doing everything with excellence and we won’t stop until your project is perfect. This means no cookie-cutter answers, no templates that we recycle for every client, and no cutting corners or bland solutions.

5. Integrity

We have always been committed to bringing you the best possible results and strive to do everything with complete integrity and honesty. That’s one of the reasons why we love to work so closely with our clients during every step of the process – because we want to treat our clients who we would want to be treated. And we want to give them true value.

What You Can Do to Help Your Business in the Midst of Covid-19

We believe we’re all in this together. At JSL Marketing, safety and security are our highest priorities. And we know that a part of that security is keeping your business viable and surviving so you can thrive once again after COVID has passed.

During these difficult times, we want to make sure we are looking out for the safety of our team, our clients, as well as making sure we continue to provide our clients with the services that their businesses need.

This is a time of struggle for many small, medium, and large businesses alike, with some seeing huge increases in services needed, and others seeing their doors closed, at least for the time being.

JSL is looking to the future, but until then, we hope that some of our safety and marketing tips will be able to help.

Safety Tips for COVID-19

Use These Safety Tips From the CDC to Stay Safe During COVID-19:

  • Clean your hands often
    • Wash your hands often with soap and water for at least 20 seconds.
    • If soap and water are not readily available, use a hand sanitizer that contains at least 60% alcohol.
  • Avoid touching your eyes, nose, and mouth.
  • Avoid close contact with people who are sick.
  • Stay home as much as possible.
  • Put distance between yourself and others.
    • Some people without symptoms may be able to spread the virus.
  • Cover your mouth and nose with a cloth face cover when around others.
    • The cloth face cover is meant to protect other people in case you are infected.
    • Do not use a facemask meant for a healthcare worker.
  • Cover your mouth and nose with a tissue when you cough or sneeze or use the inside of your elbow.
    • After coughing or sneezing, wash your hands for at least 2 seconds or use hand sanitizer with over 60% alcohol.
  • Clean and disinfect frequently touched surfaces daily.
    • This includes tables, doorknobs, light switches, countertops, handles, desks, phones, keyboards, toilets, faucets, and sinks.

Empathetic Marketing During COVID-19

Marketing right now might be far from some business’ minds, however, letting your customers and clients know your changes, hours, safety measures, even just keeping yourself in their mind as a supportive force, is important right now.

While every business and brand is different, here are some tips for empathetic marketing that can fit almost any industry:

Adjust Your Marketing Campaigns & Content

We recommend you adjust your marketing content to let your audience know exactly what you are doing, how you are supporting them, and the measures you are taking due to this crisis. This could mean a blog or article about COVID-19 (such as this one), an email sent out to your lists, even a pop-up notification or banner when they visit your website.

Keep your content centered around what’s really important right now, which is being close to your customers, and being there for them. Your customer relationships matter, and now is a great time to show it.

Re-evaluate Your Imagery or Language

Your content isn’t just words on a page, but visual elements as well. Make sure you aren’t using events, crowds, or other social images in your current content, as these are all elements that are not current.

Having your content, visual and written, focus on staying home, staying safe, and what that is doing for others is more important. And use humor sparingly, and only if it aligns with your usual online ‘voice’. Such as the Burger King ads urging Americans to be a ‘couch potatriot’ and serve our country by staying inside and on their couch.

Don’t Try to Capitalize on COVID-19

We know you already know this, so we will keep it short: never try to capitalize on a tragedy, it is not only bad ethically, bad it is bad for business too. And this is not limited to COVID-19, but to any crisis.

  • Don’t use overdramatic or alarmist language, many people are already dealing with fear
  • Don’t brag about what your business is doing, instead, put yourself forward as a helper
  • Understand that many are out of work and worried, so trying to promote yourself might hurt you
  • Keep your tone hopeful and informative, and use tact – no ‘Corona Sale’ or ‘19% off’

Finally, Highlight How Your Brand Can Help, Wants to Help, or Is Helping

Of course, do not brag (as mentioned above), but letting your customers know that you are there for them, and how, is empathetic marketing in its highest form. Be there for your clients, provide the services they need, and do it all with the customer care that made your business great from the beginning.

If You Need Marketing Help, Contact JSL Marketing to Talk to an Expert About Your Business Needs