Essential Services

Web Design &

Our web design team shines at brining together all the necessary pieces for a seamless, stunning, and superior website. We write SEO-friendly web content and design beautiful, branded images to compliment the technical “skeleton” of your website – and to drive better conversions!

Website Design for the Modern World

If you have a business, you need to be online. And if you are online, you need a beautiful + functional website.

And if you’re going to be online, you might as well have a top-tier website to accurately showcase your top-tier company, services, and products. After all, approximately 46% of your website visitors will judge the credibility of your entire company based on your website design alone!

So Let’s
Talk Shop.

At JSL, we’ll build you an incredible, revenue-producing, affordable, and custom website that ticks all the boxes and compliments your brand, all while making a bold statement online.

Get a Quote

Need Proof? Check Out Our Case Studies.

Read Case Studies

All of Our Web Designs Are:

  • SEO Friendly
  • Customized to Fit Your Needs
  • Fully Mobile-Responsive
  • Fresh, Clean, and Properly Branded
  • Extremely User-Friendly
  • Organized, Creative, and Functional
  • Nationally Recognized and Praised
  • Designed with Care

We Design
Beautiful Things.

JSL Marketing & Design is devoted to creating custom designs built for you and your business, no one else. That’s why JSL is the trusted digital marketing agency.

We Love Creating Unique Web Design Projects for Our Unique Clients Across Varied Industries…

Web design is part art, part science, as it perfectly melds together a designer’s creative eye with the coding skills of an online wizard. That’s one of the more difficult aspects of web design and marketing; it takes both technical knowledge and soft skills to make a website that is exactly what search engines AND users need.

And the cold hard truth is that cookie-cutter websites from website builders and templates, who can turn a project around in just a couple of hours or days will never have the technical and visual elements your business deserves to truly showcase itself.

That’s because it’s very difficult to be an expert in both technical and visual design! Most businesses need web development and management that is tailored to their unique situation, industry, aesthetic, and needs.

That’s why JSL Marketing & Web Design is an industry-recognized expert in website development and management! We work closely with our clients to understand their value propositions, website pain points, web design needs, and business models to maximize their web design projects!

The JSL Design & Development Process

Our designers and developers work in tandem to create the perfect blend of visual and functional excellence.

Step One

Research & Preparation

We start by taking a deep dive into your goals, focusing on what your main objections are for the website. You’ll fill out a client brief which helps our designers get a better feel for your project. Once you’ve filled out the brief, nailed down your site map, and provided us with your website content (unless JSL is writing the content for you), we’ll schedule a design kickoff meeting to get your project started.

Step Two

Design Kickoff Meeting

This is a time for our team to ask you questions and for you to ask us questions. We will establish a timeline with due dates for both you and us, and make sure we are all on the same page for your web design project. This is a great time for you to meet your designer, explain the feel you would like for your new website (or what you do not like), and share websites with us as examples of different aspects you feel drawn to.

Step Three

Create a Homepage Design

After our initial meetings, the fun really begins as our design team will create home page mockups to show you the designs they are considering. You can choose your favorite, or certain parts from each, and give us your initial thoughts and edits. Once we have a homepage concept approved and ready to go, then your designer can get started designing the additional pages of your website and the next stage begins.

Step Four

Design Your Full Website

Designing each page of your website comes next, and this is where everything really starts to come together. During this phase, you’ll be working closely with your designer as you decide what you love, what you like, and what needs to be tweaked slightly to fit your picture. You’ll get the opportunity to make edits to the design here so that when your project moves into development, it’s just the way you want it.

Step Five

Develop Your Website

Once your website has gone through the pre-determined number of edit rounds and you’ve approved the design, then your website moves to development. This is where our web development team takes the designs you love and builds them out so that they can live on the internet. During this phase, we will add in all of the buttons, animations, forms, maps, etc. so that your site is fully functional and user-friendly.

Step Six

Approve, Test, & Launch

Once the development phase has been completed, you’ll have the opportunity to review your website again before taking it live, just to verify that everything is exactly as you’d like it to be. Our development team will test your website’s functionality across various browsers to make sure everything is working properly. Once we’ve verified that everything is good to go, our development team will launch your new website.

Custom Web Development

Web Development Solutions

Looking for a custom web development solution? Our team can help! From custom WordPress buildouts and integrations, CMS, and Ecommerce + WooCommerce, to client portals, custom real estate web solutions, maps, forms, and more, our web development team can help.

If you have a specific inquiry, please get in touch with us today by calling 855-458-2873 or fill out the form at the bottom of this page. We’re looking forward to helping you with your next big web development project!

Superior Hosting + Maintenance

Maintaining a website can be a bit of a headache, especially if you’re not familiar with the ins and outs of web development. That’s why, at JSL, we offer full service hosting + maintenance packages to our clients.

High-Quality Website Hosting

At JSL, we offer dedicated hosting – not shared hosting, meaning that your website will be safe + protected & have fast page speed + load time. Additionally, our hosting packages include a free SSL certificate (making your website even more secure), CDN, quick uptime, and 24/7 access to support. With our dedicated hosting, you can rest assured that your website will always be secure.

Worry-Free Web Maintenance

Take the stress and worry out of maintaining a website by utilizing one of our maintenance packages. All of our packages include hosting, plus phone + email support, small content edits, and regular security updates, site backups, and site maintenance. We offer packages that include anywhere from 1-4 hours of maintenance, so you can select whichever package works best for your business.

Ready to Get Started?

Want to Learn More About Our Hosting & Maintenance Packages?

Get in touch with us today – we’d love to answer any questions you might have!

Grand Rapids Web Design team working on a project


See What JSL Did for Mangrum Commercial

The killer combination of Design + Copy + SEO really takes our website designs to the next level and sets our clients apart from the competition. You can create a website quickly, or you can create a powerful and high-performing website, one that will rank in Google results and impress your potential clients.

And don’t just take our word for it! Take the word of Collin Mangrum, one of our many satisfied web design clients!

Oh, But There’s Even More…

Website Design & Development Frequently Asked Questions

Have a question about our process or something related to web design in general? Check out our FAQ section below! And if you don’t see an answer to the question you’re looking for, then feel free to reach out to our team – we’d be happy to help answer any questions you have.

What Other Service does JSL Offer?

Our full-scale web design & digital marketing services include:

  • Web Development: Your web development has to be cleanly coded and up to the highest standards for use
    and appearance! Let us help!
  • Digital Marketing: Digital marketing is the future of advertising, growth, and success of your business. Beat the competition with us. Learn More
  • Brand Development: Building a brand from the ground up with cohesive messaging, logos, colors, fonts, and more – that’s our specialty! Learn More
  • Content Marketing: Content is king, and putting out valuable, consistent content is paramount in
    representing your brand. Let our content team write
    your story. Learn More
  • Paid Media & SEM: PPC, Google ads, social media ads, and more – the fastest way to grow online is with Search Engine Optimization + Search Engine Marketing. Learn More
  • SEO Strategy: SEO is the foundation of every digital marketing or web design plan, and we can help build
    and maintain a unique strategy to get you to #1! Learn More
  • And More! Visit Our services page (link) to learn more about our other services.

What Makes the Web Design Experience at JSL Different from Other Agencies?

What makes the JSL web designs unique is that we combine the power of beautiful and functional design (the images and layout) with captivating and engaging copy (the site’s text) to bring you a truly fantastic website. Many other website designers only specialize in cheap and rushed website building but have no understanding of graphic design, content creation, or how search engines judge and rank websites.

Content Matters

And that can be extremely damaging to your site’s performance in the long run. The technical aspects of a website are only one part of the entire site. The written pages you post onto that website are filled with targeted “keywords” that let Google know what your pages are about. Writing useful and informative web content is a great way to help Google users find your brand, but most web site designers can’t write great content or don’t know where to place keywords, links, or even the correct length and layout for content.

Design Matters

The same is true of graphic design! Google prefers websites with high average visit durations, and graphic design is the best way to keep visitors engaged when using a site. However, most website designers aren’t experts in graphic design and resort to using cookie-cutter stock photos and templates to fill out their website designs and developments. But then if you don’t have great content, and you don’t have great design…what do you have? A sub-par website you will need to redesign or fully trash and restart. Do it right the first time with JSL Marketing & Web Design.

Quality Matters

Sure, it takes longer to turn around a web design project and digital marketing campaign with our model, but the end website performs infinitely better on search engine results pages, and that means our websites produce higher ROI for our clients than a shoddy templated site. Ultimately, it takes a little more time and a little more money to get quality – but that added investment ensures you will get a website that will entice your users, impress search engines, and ultimately help your business grow and succeed.

What Does It Mean to Be a Full-Service Web Design Agency?

At JSL, We Incorporate Content + Graphics | Design + Coding | Function + Beauty

JSL’s website design team shines at bringing all the pieces together into a seamless, stunning, and superior website. We can write SEO-friendly, engaging web content and design beautiful, branded images to compliment the technical “skeleton” of your website and drive better traffic!

To do that, we do a full SEO and user-interface analysis before we ever start building your website, which allows us to build in relevant keywords and other proven SEO techniques right from the start (saving you a lot of time and headaches in the long run).

Want to Take Advantage of a Truly Full-Scale, Quality Web Design?

The design team at JSL does just this by incorporating the following:

  • Better Search Engine Results
  • Improved Traffic to Your Site
  • Faster Site Speed
  • Improved Usability
  • Fully SEO-Optimised
  • Reduced Maintenance Costs
  • More Clicks, More Leads
  • Better Conversions & ROI
  • Brand Recognition
  • Improve Trust & Reputation

Our Responsive Web Designs Improve User Experience + Your SEO Rankings. How?

Our responsive website designs deliver a seamless experience across all screen sizes and resolutions: mobile, tablet, laptop, or desktop. This means that no matter how your users are searching for you or what device they are on, your website will always look just as you want it to, and just as we designed it.

Our WordPress web design fully responsive services give you the advantage you want over the competition. In fact, did you know that most users won’t go back to a website they had trouble accessing or viewing? And if you think ‘responsiveness’ isn’t really that big of a deal, well, Google disagrees.

“Google has introduced a major update: Core Web Vitals. This update is a set of new metrics that look at the speed and real-time user experience of web pages. If users do not stay on your site, browse multiple pages, or complete some action, or if they have to wait for items to load, your web page will fall short in the eyes of Google. These factors (and more) are being added to existing algorithm user-signals to determine if a website’s experience score is ‘good’ or ‘bad’. These Core Web Vitals will be a part of a larger Google algorithm update coming about sometime in spring of 2021. Ultimately, this means Google will be evaluating and ranking sites based on a page experience score and how users interact with the page.”

-Tierney M., JSL Marketing’s Content Director

Make sure your web design is fully viewable, accessible, and functional with our responsive guarantee.

Are You Ready to Work with the WordPress Web Design Experts on the Most Popular Platform?

Why is WordPress so great?

WordPress lets you easily make immediate changes to your website, and JSL’s team is happy to train you on this if you do not decide to utilize one of our maintenance packages.

  • 35% Of the internet is built on WordPress
  • 60% Of websites use WordPress as their CMS
  • +2M New domain registrations every year on WordPress

Our WordPress website design services will ensure you not only get an amazing and functional website but one that you understand and can make minor edits to on your own. From plugins to security to posting new blogs and updated copy, we can make sure you are not only the owner of your WordPress website but have the basic knowledge needed to take full advantage of it too!

What Does It Mean to Have a Custom Web Design Solution?

Your website should be personalized and unique, just like your business.

With JSL’s custom web designs, you have the power to control every feature of your project, its looks, and functionality. Our website design and development experts can help plan site navigation, layout, color schemes, graphics, content, and more to make sure every aspect accurately reflects your brand and business. And when you add in our SEO optimization, you have a triple-threat! 

Don’t settle for templates, renting, or other seemingly ‘cheap’ options. Invest in a custom web design from experts who have your success and story in mind.

Improve Brand Awareness

By having a consistent brand on your new website, complete with a cohesive color scheme, fonts, logo, and more, you build awareness, recognizability, and trust with your audience. Consistency is key – and that’s just what we provide!

Increase Traffic

By creating an SEO-friendly, attractive website with intuitive usability, you will climb up the rankings and increase your visibility and traffic. The more traffic, the more people, and more sales and revenue. We want to help your business be a success.

Show Authority As An Industry Leader

A mediocre website design makes you look like a mediocre company – instead, make sure your website shows your overall quality and solidifies your authority as an industry leader with stellar content and a beautiful layout for search engines and customers.

Boost Profits

A better website translates to boosted conversions and higher sales, whether that be through your services or products. Think of your website as your online storefront & ensure you are giving the best first impression possible.

Display Your Value Proposition

A better website can clearly define and display your value proposition and what makes you different from other businesses or companies with similar services. We want to understand your ‘why’ and share it with your customers.

Create Positive Associations

If your website performs well, then your users will associate your brand and business with positive experiences. Positive associations are linked with customer loyalty and word-of-mouth advertising – one of the most trusted marketing techniques!

Personalize Your User Experience

We can research your industry, customers, and ‘user intention’ to ensure that the function, design, even copy and colors of your website are personalized for what your specific users and clients are looking for. That is the power of a custom web design!

Build A Site That Will Grow With You

Custom websites are much more scalable than some templates or pre-made packages, which means your website can grow with you. And isn’t that the point of a business? With our custom, clear coding, you can scale your website when you need it.

Lower Management & Development Costs

After we finish your website, you are the owner, unlike many ‘cheap’ options that essentially have you rent your own website from them. And if you need changes or expansions in the future, it’s easy for us to go in and build upon our own work and coding.

How Long Does a Web Design Project Take?

It’s common sense that if you’re looking to design a small, informational website that is only 4-6 pages, then you’re looking at a very different timeline than a 35-page e-commerce site with hundreds of products and integrations. But how different is that timeline going to be? Will the small site take 6 weeks and the e-commerce take 8? Or is 18 more reasonable? And what causes the jump in timelines and how can you avoid delays?

We have many customers with these exact questions, and when you search for answers online, you often get such varied responses that it isn’t helpful at all. Well, JSL Marketing & Web Design aims to always be helpful, so here’s a breakdown of how long a web design project should take:

The Small Site

If you want a custom website that will perform well, then you could easily be looking at 3-6 weeks. Of course, this assumes you already have the design features decided upon, the research is done, content is written, and pictures ready to go. Any delays in these deliverables may delay your design timeline.

The Medium Site

A 6-10 page site can be done anywhere from 4-8 weeks, depending on the customization, content, and rounds of revisions required by the client. A client who replies quickly and clearly lays out their edits will have their website ready to go a lot faster than one who only replies once a week.

The Large Site

A 10-20 page website is starting to get quite large, and this length usually means the website might include additional features like e-commerce, multiple submission forms, custom JavaScript, animations, integrations, etc. – which is why the timeline often jumps for websites over 10 pages. Assuming the site does indeed have additional needs due to its size and complexity, an average timeline would probably run between 8-10 weeks.

The Extra Large Site

Over 20 pages and you are most definitely dealing with a complex website. This is why timelines here usually can be anything from 8 weeks to 6 months. Eight weeks for large but simple sites, and six months for special design needs, tools, e-commerce, customer portals, etc.

Design Matters when it Comes to Websites! Did You Know?

  • 94% of first impressions are design-related
  • 88% of online visitors will not return to a website they had difficulties maneuvering
  • 75% of a business’ trustworthiness is based on its web design
  • 70% of small businesses lack a Call to Action (CTA) on their homepage
  • 60% of internet access is done from mobile devices now
  • 50% of e-commerce purchases come from mobile devices
  • 50% of online users will switch to a different site if the first isn’t mobile-friendly
  • Nearly 50% say a website’s design is their #1 ranker in determining a company’s credibility
  • 47% of users expect webpages to load in under 2 seconds
  • 45% of website visitors check your products or services page before going to any others
  • 38% will leave your website if the content or layout isn’t attractive

Website users spend only 6 seconds scanning content on average, the rest is spent looking at the design of the page.

What Are Some Aspects of a Great Web Design?

A lot more than flair and beautiful aesthetics go into a great web design, in fact, simply having an attractive site won’t get you anywhere nowadays. Instead, you need to understand and embrace all of the following factors if you truly want your web design project to be a success!

Seo Is #1

Without traffic to your site, it doesn’t matter how nice it is – no one will see it and you will gain no traffic, no business, no revenue, or conversions. You wouldn’t build a mall with no road leading to it, so don’t build a website with no SEO leading to it!

UI/UX Is (A Close) #2

UI is User Interface, meaning your site looks nice and connects with the content and layout to guide the user. UX is User Experience, which means you are thinking of the usability and navigation of your site in regard to the user intention.

Colors Matter

Whether for branding consistency, color psychology, or simply the design and feel you choose to display, your color choices (and font, sizing, spacing, location, etc) are one of the most important aspects of your web design.

Whitespace Matters, Too

Just as important as the content on your website, is the space between the content on your website. This is called whitespace (even if it isn’t white). Don’t clutter your website or it may look like one of the early sites of the late 90s (ew).

CTAs Are Why You Do What You Do

If your web design doesn’t have clear Call to Action buttons (Apply Now, Buy, Contact Us, Visit Us, etc), then what’s the point of your site for your business? You need to guide your users to your goal, whether that be a purchase, information, a share, or having them visit or contact you. CTAs (and their goals) are the endgame of your website and business.

Optimize For Speed

Remember that most people associate a slow website with a bad or unsecured website. So, make sure you build confidence in your brand and business right from the first seconds with a fast and responsive website design. If your page loads in over 2 seconds, many users may leave and try another company.

Remember Your Specific Industry Needs

Not all sites have the same goals, some are informational, some are entertaining, some sell services, and some are e-commerce and sell items to users directly. All of the above examples drastically change the web design timeline and features. You wouldn’t build a commercial roofing website like you would a fashion brand e-commerce website – so make sure your web design company has your industry in mind, and the history and experience in that industry to reach your target market and wow your audience.

Customization Is Key

Trust us, you do not want a template website, you want custom, clean coding so your website can be fully customized for you and your needs. Not only are customized sites more attractive and visually interesting, but they perform better!