What You Can Do to Help Your Business in the Midst of Covid-19

We believe we’re all in this together. At JSL Marketing, safety and security are our highest priorities. And we know that a part of that security is keeping your business viable and surviving so you can thrive once again after COVID has passed.

During these difficult times, we want to make sure we are looking out for the safety of our team, our clients, as well as making sure we continue to provide our clients with the services that their businesses need.

This is a time of struggle for many small, medium, and large businesses alike, with some seeing huge increases in services needed, and others seeing their doors closed, at least for the time being.

JSL is looking to the future, but until then, we hope that some of our safety and marketing tips will be able to help.

Safety Tips for COVID-19

Use These Safety Tips From the CDC to Stay Safe During COVID-19:

  • Clean your hands often
    • Wash your hands often with soap and water for at least 20 seconds.
    • If soap and water are not readily available, use a hand sanitizer that contains at least 60% alcohol.
  • Avoid touching your eyes, nose, and mouth.
  • Avoid close contact with people who are sick.
  • Stay home as much as possible.
  • Put distance between yourself and others.
    • Some people without symptoms may be able to spread the virus.
  • Cover your mouth and nose with a cloth face cover when around others.
    • The cloth face cover is meant to protect other people in case you are infected.
    • Do not use a facemask meant for a healthcare worker.
  • Cover your mouth and nose with a tissue when you cough or sneeze or use the inside of your elbow.
    • After coughing or sneezing, wash your hands for at least 2 seconds or use hand sanitizer with over 60% alcohol.
  • Clean and disinfect frequently touched surfaces daily.
    • This includes tables, doorknobs, light switches, countertops, handles, desks, phones, keyboards, toilets, faucets, and sinks.

Empathetic Marketing During COVID-19

Marketing right now might be far from some business’ minds, however, letting your customers and clients know your changes, hours, safety measures, even just keeping yourself in their mind as a supportive force, is important right now.

While every business and brand is different, here are some tips for empathetic marketing that can fit almost any industry:

Adjust Your Marketing Campaigns & Content

We recommend you adjust your marketing content to let your audience know exactly what you are doing, how you are supporting them, and the measures you are taking due to this crisis. This could mean a blog or article about COVID-19 (such as this one), an email sent out to your lists, even a pop-up notification or banner when they visit your website.

Keep your content centered around what’s really important right now, which is being close to your customers, and being there for them. Your customer relationships matter, and now is a great time to show it.

Re-evaluate Your Imagery or Language

Your content isn’t just words on a page, but visual elements as well. Make sure you aren’t using events, crowds, or other social images in your current content, as these are all elements that are not current.

Having your content, visual and written, focus on staying home, staying safe, and what that is doing for others is more important. And use humor sparingly, and only if it aligns with your usual online ‘voice’. Such as the Burger King ads urging Americans to be a ‘couch potatriot’ and serve our country by staying inside and on their couch.

Don’t Try to Capitalize on COVID-19

We know you already know this, so we will keep it short: never try to capitalize on a tragedy, it is not only bad ethically, bad it is bad for business too. And this is not limited to COVID-19, but to any crisis.

  • Don’t use overdramatic or alarmist language, many people are already dealing with fear
  • Don’t brag about what your business is doing, instead, put yourself forward as a helper
  • Understand that many are out of work and worried, so trying to promote yourself might hurt you
  • Keep your tone hopeful and informative, and use tact – no ‘Corona Sale’ or ‘19% off’

Finally, Highlight How Your Brand Can Help, Wants to Help, or Is Helping

Of course, do not brag (as mentioned above), but letting your customers know that you are there for them, and how, is empathetic marketing in its highest form. Be there for your clients, provide the services they need, and do it all with the customer care that made your business great from the beginning.

If You Need Marketing Help, Contact JSL Marketing to Talk to an Expert About Your Business Needs

Merry Christmas from the JSL Marketing Team

The holidays are a fun and festive time with JSL Marketing & Web Design, in fact, just this week we had the whole team (Michigan + Texas) down to Dallas for our holiday party, team building, trainings, a video shoot, and more!

One of the best things about JSL is that we are family owned and operated – but even those of us who aren’t family are still treated like it. That’s why we call our team, our family. So, this holiday season, we wanted to have each of our leadership team wish you a Merry Christmas and Happy Holidays too, from our family to yours.

Holiday Wishes from James & Sarah, Our Co-Founders

“We welcomed the newest member of the JSL Family this year; our Director of Cuteness – baby Quinn!

We are so thankful and grateful for our JSL family, amazing clients, and the relationships we’ve built in our community and business.

Thank you for a wonderful year, and have a happy, safe, holiday season filled with family and friends!”

Happy Holidays from Colin, VP of Marketing & Sales

“Visiting the JSL headquarters in Dallas for our week-long retreat, training, holiday party, and team building was a great time and helped us connect and communicate even better.

We have had a great year and I am excited to see what will come in 2020! I hope our wonderful clients, new and old alike, have a great Christmas and Happy New Year!”

Enjoy the Season from Shane, Our Marketing Director

“This has been a big year of transition for the whole JSL family, from Sarah and James welcoming baby Quinn into the family, to growth, new hires, and promotions – we’ve had an exciting year and I’m so grateful for all of the blessings we’ve received.

Our clients have grown and seen great success this year too, and I cannot wait to continue this trend for them in the new year! Have a great holiday season!”

Festive Tidings from Tierney, Our Content Director

“I’m so grateful to be with a company that views each employee as a person first, and an employee second. We have fun, we work hard, and we are constantly encouraged to learn more and reach higher.

I truly believe that our communication, relationships, and creative culture make JSL one of the best companies out there, and I think that shows in our work and how we treat our clients.

I hope the JSL family and our clients have a great holiday season – and that our Michigan team stays warm!”

Be Merry & Bright from Lindsey, Our Lead Designer

“As one of the 2019 hires, I can say with certainty that JSL Marketing is in a league all their own when it comes to giving creative license to their team and encouraging growth. I honestly have felt more like I’m working with friends than coworkers.

I hope you have a bright holiday season filled with music, food, and warmth – and I hope you have just as much fun at your holiday party as we did at ours!”

Buone Feste from Anna, Our Graphic Designer

Anna has been with us for just under 6 months, and with her impressive linguistic skills, she wanted to wish you a Merry Christmas in her first and favorite language – Italian!

“Buone feste, buon Natale e felice anno nuovo dalla nostra famiglia alla vostra!”

“Happy Holidays, Merry Christmas, and have a fun and safe New Year’s Eve from our family to yours!”

Have a Wonderful Christmas & New Year from the Entire JSL Family!

JSL Marketing is Thankful for So Much this Season

JSL Marketing & Web Design has a lot to be thankful for! From new developments, wonderful clients, to new team members and locations, this year has been a fantastic one! And we don’t want to hide our thankfulness, we want it to be infectious and shine over all our readers and clients!

So here, the week before the US’s Thankfulness Holiday, we want to share with you the many reasons we are so thankful, humbled, and feel so blessed.

What makes you thankful? What about this past year do you look back on and smile at? This is a great exercise to start your day, week, or meetings with to keep everyone positive and forever looking for the good!

JSL Marketing is Thankful for Our Growth

This year we were so blessed with a booming business, which lead to being able to open a new West Michigan branch covering the Grand Rapids, Holland, and Grand Haven area – the hometowns of many of our team members! This growth is something we’ve been working towards for years, and to have it actualized has been a dream come true!

Additionally, our growth has been through more than just locations, as we’ve been able to move many of our team members to higher positions, more leadership opportunities, and even plan some great work trips to West Michigan, Dallas, and San Diego for networking, shoots, conferences, holiday parties, and more!

Expansion always comes with some growing pains as well, but we’re even thankful for those, as it means we are still learning, perfecting our business processes, and gaining success and size! We love working in an industry that is constantly changing, all with a team that is committed to seeing JSL Marketing grow year after year – and in the end, what more could we ask for!

JSL Marketing & Web Design feels truly blessed by our growth this year, and plan on continuing this growth for years to come!

JSL Marketing is Thankful for Our Clients

We wouldn’t be where we were today if it weren’t for our amazing clients, their diverse businesses and industries, and the trust they put in us to help them grow their trade and livelihood.

We feel honored to have received so many glowing reviews, awards, and recommendations from our clients this year, and look forward to serving them even better next year – as we are always working towards becoming better and beating the competition.

From new web design projects to redesigns, content marketing, SEO, or branding, it’s never a dull day at JSL Marketing with our varied customers, their needs and business strategies! And what’s more – this year we’ve been able to work with new clients in new areas, such as our West Michigan office, and the joy of working with companies we grew up knowing has been a real gift this year.

JSL Marketing is so grateful for a year of new client relationships, growing past relationships, & working in new areas & industries!

JSL Marketing is Thankful for Our Team Members

We have gained some new team members this year, like Lindsey and Anna, two amazing digital and print designers who bring their creativity and expertise with them to work every day.

Lindsey Bio Photo and description

Anna Bio Photo and description

We are so thankful to be able to expand our team, all while keeping our previous members challenged and happy as well. And we can’t wait for all that’s to come!

JSL Marketing is Thankful for Our Littlest Team Member, Too

As many of you know, the JSL Marketing family gained its littlest team member this year by welcoming Quinn Harper to the family in August! As if we didn’t have enough to be thankful for, our little bundle of joy blows everything else out of the water this year!

Quinn Baby Picture

Contact JSL as a Gift to Yourself (& Your Business) This Holiday Season!

JSL Marketing would love to make your new year bright with our digital services. Worried about the winter slump? Get ahead of it with new marketing strategies, branding, or a redesign! Let’s make this holiday season the best one yet!

Contact JSL Marketing& Web Design for a Free Consultation

The Law of Averages (And How It Changes the Game)

If you’ve spent any time with me in a business capacity, then you’ve probably heard me talk about my business view in relation to the Law of Averages, but what exactly am I talking about? Math equations? Mean, median, and mode?

Not quite.

I’m actually talking about the fact that (on average) you’ll land at least some of your traffic, or, you’ll convert some of your potentials into customers. This means the more eyes on your site or business, the more leads you will get, and the more leads you get, the better your odds are that some of them will be qualified and choose to work with you.

At its most simple – how many customers will you get if no one knows you exist? Zero, of course. How many customers will you get if lots of people know you exist? At the very least, more than zero.

This isn’t to say you don’t have to be a good company, it’s simply saying that you need to not only be a good company – you also have to be good at advertising, getting out there, and responding to every lead.

Let’s look at the Law of Averages a little more closely and see why I think it’s one of the most important business rules of our time, especially in the online world.

Why is the Law of Averages Important?

The Law of Averages is important because it deals with both SEO and traditional advertising all wrapped up into one neat, little law.

SEO is all about trying to get higher rankings and therefore, better traffic (more clicks, customers, and closings) by making your site nicer. Essentially, SEO is about getting your website, product, or service in front of as many people as possible – sounds a lot like advertising, doesn’t it?

If your site ranks well, then more people will visit it. If more people visit your site and you have a good business model, service, or product, then you’ll get more leads. If you get more leads, then odds are you’ll get more closings. This is the premise for old school adverts too – more people see it, more people inquire about your service/product, more sales/customers are made.

This might seem like an overly simplified concept, and it is, but it doesn’t mean it isn’t true. And this is why I think at any business’ core you have to be focused on both your service and your presence (or your business model and your website/SEO).

How Can I Take Advantage of the Law of Averages?

You can (and should) take advantage of this law by following up with every lead that comes through your doors.

Thirty years ago, this would look like greeting each customer and treating them like your most important client, however, now, much of business is done online, so you need to make sure you are keeping up with your form submissions, emails, calls, and digital meeting requests.

Did you know that many of my company’s clients ultimately chose us, JSL Marketing, because we were the most responsive and the first person to get back to them after they submitted a form? Usually within just an hour or two.

Of course, this bumps our ‘average’ much higher than mere chance. Which brings me to my next (and most important) point.

The Law of Averages Should Be Your Baseline

This point is to say that your ‘average’ should be just the beginning. If even a terrible website or company will occasionally get a lead, then yours should be getting many more. This means you need to marry great service, customer care, responsiveness, and a well curated website in order to meet your true potential.

Merely lazily following up with leads that trickle in without really giving value might get you the occasional client or sale, but that is the bare minimum. Instead, know that you should answer every lead because the Law of Averages says so, but then go above and beyond to wow each and every potential lead. I bet you’ll be impressed by how quickly your baseline for successful closures or sales grows.

Ready to Find Your Average Baseline & Then Blow it Out of the Water?

Contact me for business coaching, sales coaching, or speaking engagements if you want to learn more about my business models, thoughts, and startup success. And stay tuned, as JamesLeff.com is going live soon!

Check back often for my launch date – until then, contact me here, or call me at 817.435.1350.

7 Tips to Make Your Email Marketing Efforts Worth It

Email Marketing has great potential both in ROI…and in annoying your customers into hitting that spam button and never looking back – let’s make sure you’re getting the former, not the latter.

If you are serious about Email Marketing, then the first thing you need is an email list, or, someone who actually wants your emails.

I repeat – do not buy names, emails, lists – because those people clearly do not want to be reached by you. Buying email addresses will only get you ignored at best and blocked at worst – so, don’t do it.

Now that that’s out of the way, let’s jump into our top 7 tips for doing email marketing right!

Your Subject Line Should Be Your Top Priority

Your subject line is like the title to your book, and it needs to be good if you want your average reader to pick it up and flip through it. Oftentimes email marketers ignore the subject line or make it something nondescript that doesn’t intrigue or entice the reader to open it – this is your first mistake, but it’s a big one.

Preview Text Matters (A Lot)

Right after your title, there’s preview text, and again, this is important. This preview text on your email tells what the email will be about, and you should craft it with these tips in mind:

  • Don’t let your preview text get cut off right when you’re getting to the point
  • Don’t make your email preview text bland and boring – no one will click
  • Never let your preview text sound spammy as it might not even make it to their inbox

 NEVER YELL AT YOUR READERS!!

Speaking of sounding spammy, nothing is worse than multiple exclamation marks, all caps, or other clearly spammy-marketing techniques. Avoid these telltale signs of bad email marketing and instead, opt for truly attractive subject lines and preview text to interest your readers.

Write for Real People

Now that we’ve gotten past the text you can see without opening the email – let’s dive into how you should craft the actual content of your mail.

Make sure it’s conversational, educational, or gives value to the reader, much like when you write content, blogs, or articles online. It’s the same audience (people online) so you should hold to all the same principles.

Remember that you don’t want to ask them to give something (time, money) unless you are giving them something as well. And in email marketing, you are giving value and information in exchange for their time and their contact information – don’t make them regret giving it to you!

Psychology Has a Place in Email Marketing

Did you know there is actually a lot of psychology in email marketing (and marketing in general)? If not, prepare for a crash course:

  • Time-limited discounts actually work very well, because as a culture we never want to miss out on something good. This means that (within reason) use scarcity and urgency in your email to encourage clicks or your specific CTA
  • Humans are very curious creatures, this means we will most likely give you a click if it means we can finish the story, blog, or are intrigued into wanting to know more. Consider not posting your entire blog in your email, or beckoning your readers to finish the story or article on your website
  • Colors can have a large impact on your reader’s feeling about your deal, product, even business, check out more on color psychology here, and remember to make your CTAs pop by making them a different, vibrant color
  • We look where others are looking, this means using faces or pictures of people who are looking towards your CTA or products can be helpful in increasing your click through rates
  • Personalization is a huge influencing factor that merges both psychology and email marketing…in fact, it’s such a great tip, it should get its own category…

Personalization Goes a Long Way

Have you ever read an email and just know, deep down in your gut, that it was sent out to 1,000+ other people too? How’d you feel about that?

Sure, if it was a huge store like Walmart sending out an email about back-to-school specials, I don’t need it to be personalized, because I know they aren’t sending it just to me. But if you’re sending out an email to see if someone wants to do business with you, or partner with you, it better be personalized.

Mention their company name, their area, their own name, or at least make sure the email caters to their specific and unique needs.

Choose a Goal & Stick to it

Too many CTAs can be messy at best and confusing at worse, make your email clean and clear by only including a single goal.

Want them to visit your website? Have a button or two, anchor text, and pictures that link back to your site. You don’t have to have only one CTA button or one form of CTA in your email, but you should avoid housing multiple CTAs for different goals in the same email.

Do You Need Help with Your Email Marketing? JSL Marketing & Web Design is Happy to Assist!

We love email marketing and we love the ROI we’ve seen first-hand, but if you’re still struggling to make your email marketing strategy work for you, then let us help you create the perfect strategy for your online goals!

Contact us at 817.435.1350 or fill out a form here!

Who Do You Look Up To? [4 of My Business Inspirations]

Everyone looks up to someone, whether it be a sports star, academic, or artist. And though it’s important to not place people on pedestals, as everyone has both strengths and weaknesses, I wanted to share some of my business and entrepreneur inspirations.

Here are four of the men I either grew up admiring or am currently impressed by. Although none of them are perfect, each gives us lessons to learn from, and personal as well as business success to strive for.

Truett Cathy, Chick-Fil-A

Truett Cathy, the founder of Chick-Fil-A not only was a great businessman, but a great family man, which is what I hope to be as well, especially with the newest addition to our family this week, baby Quinn.

Truett wasn’t just a savvy businessman in the mid 1940s, he was also a strong Christian man who believed in rewarding hard work and closing on Sundays – two things I can fully get behind.

In addition to his work success, family life, and beliefs, I also admire that Cathy was always a teacher. He wrote numerous books (Eat Mor Chikin: Inspire More People, It’s Easier to Succeed Than to Fail, It’s Better to Build Boys Than Mend MenHow Did You Do It, Truett?, Wealth, Is It Worth It?) on topics ranging from wealth and success, to inspiration and parenting.

I hope to one day make as many waves, changes, and have as far of a reach as Truett Cathy did during his lifetime.

Steve Jobs, Apple

Steve Jobs hardly needs an introduction, but he has often been the individual I think of when I ponder innovation and creation in my lifetime.

He had such a unique story and such a gift for producing, marketing, and creating true usable technology for the masses – and that is something I greatly admire.

Though I work more in the digital field, rather than with physical tech, I still find many of the lessons Jobs spoke and wrote about pertinent to myself, my team, and my company.

Additionally, Jobs was a true entrepreneur who never gave up, never slowed down, and because of that, I find his drive motivating.

Larry Ellison, Oracle

Larry Ellison co-founded the software firm Oracle in the 1970s and created a true customer relations management database, in addition, his company has pushed into cloud computing, acquiring the cloud-software Netsuite 2016 for almost 10 billion dollars.

Not only do I respect Larry Ellison’s ‘5th richest person on the planet’ label, but I respect his charity work. Though he is sometimes said to have an ego that matches his wealth, he is humble when it comes to giving, sharing, and putting his money into causes he cares about.

I find that successful business owners and moguls who do not use a considerable amount of their wealth for charity are squandering it – but this is certainly not the case with Ellison.

Pierre Omidyar, eBay

Pierre Omidyar is the founder of eBay and later bought PayPal. He now owns 5% of eBay and 6% of Paypal – making him a great investor and someone to watch when it comes to money markets.

He also has a great love for the truth, which he supports by donating large sums each year to journalism, fact-checking software and sites, and press-advocacy groups and movements. And though Omidyar and I may disagree on some political issues, I certainly support his search and protection of the truth, reporting, and public news.

Omidyar and I have another thing in common as well, besides our love for the truth, and that is a lovely, smart, and driven wife by our side.

Speaking of my wonderful wife and family, I believe I hear baby Quinn in need of her dad, some rocking, and a story.

So, until next week I’ll leave you with this: Who do you look up to, any why?

Sometimes, that question can tell us a lot about ourselves.

JamesLeff.com Coming Soon

What’s More Important: Passion or Profit?

Employees working at a wood table on profits

Passion or profit, which should you care about, listen to, and follow? This is a question that comes up in the business world (especially with startups) often, and much like ‘Nature vs Nurture’ everyone wants a clear cut, black and white, simple answer.

But that isn’t how business works, and it certainly isn’t how life works. So, instead of giving you a simple answer, let’s talk about the benefits and pitfalls of both passion and profits, as well as the ways they connect.

I think the true answer to ‘passion vs profit’ isn’t nearly as simple as many entrepreneurs would have you believe.

Profit:

The Pitfalls of Profit

Yes, gaining and increasing profit is what most businesses are all about when it comes down to it, but this cannot be your one and only goal. If it is, you might have a successful business, but you will end up with more than a few enemies, unhappy employees, a bad reputation, and maybe a bad soul, too.

Those who say profits should be number one are being pragmatic, but they are also oversimplifying the debate by narrowing it down to the argument that a business with profits, but no passion can survive, whereas the opposite (a business with no profits but passion) is not sustainable.

The above may be true, but a business without passion is still doomed as well, it just might make some money along the way.

The Benefits of Profit

This one should be easy to see. As I said above, a business without passion but that has profit flowing in can survive, which does mean that profit is important.

Additionally, when your business starts making money, you feel better about your investment, about your business idea, and even about yourself. Having your hard work pay off is not a bad thing, and it should be celebrated – albeit in moderation.

Passion:

The Pitfalls of Passion

Passion is often talked about as if it is the ultimate goal and best characteristic of entrepreneurs, but really, passion is just a piece of the puzzle.

Without balance, you really aren’t going to find success, instead, you’ll burn yourself out, burn others out, and potentially run your business into the ground.

Passion is a lot like profits in a way – meaning you need both, but in moderation and within a delicate balance.

Only caring about one thing (either passion or profits) will not ultimately serve your company, your customers, or your employees in the long run.

The Benefits of Passion

Just like we talked about for profits, the benefits of passion are easy to see. Passion makes you believe in something, work hard for it, and keep trying even when there are obstacles.

This is why I disagree with the argument that says a profitable business without passion can survive, because it really can’t. It might make money for a while, but if you aren’t willing to fight to keep it going, and you don’t take any enjoyment out of your business and success, then you are just as doomed to failure as the passion-filled, unprofitable business.

So, What’s the Answer?

The False Solution: Passionate About Profits

No, this is also not the answer to the age-old passion vs profit debate, as this is really just ‘profits in a new costume. If you are only passionate about your profits, then you aren’t actually passionate – you just love money.

Instead of choosing the above (often promoted) solution, go a little deeper and choose a ‘both/and’ answer instead of an ‘either/or’ answer.

Meaning, choose both passion and profit, not just one of the other, but balance them both with each other, common sense, your internal compass, and the advice of those close to you that you trust.

The Real Solution: Make Your Passion Profitable

You need to be passionate, and you need to be profitable, but there is no reason you cannot be both. Use the good parts of both of these goals to temper the bad parts, and make your passion profitable without losing your passion, or missing out on profits.

Easy to say but harder to do? Take a look at my company, which I am passionate about (as is my entire team), and which is highly profitable.

JSL Marketing & Web Design started out because my wife and I wanted to help the Dallas market and local businesses succeed, and because we were passionate (but tempered with common sense and healthy limits) we were able to make it a success, which increased out profits.

We still do the same today, using our passion to help our profits, and our profits to assist our passion.

This is the true answer to the old debate of passion vs profit: it isn’t either/or, it’s both/and.

Stay Tuned for More Thoughts on Business, Sales, & Startups as well as the Launch of JamesLeff.com

Why We Encourage Our Team to Work from Home (And Why You Should, Too)

Man working from home on a desktop computer

My startup has found huge success, but not just because it filled a gap in the Dallas market, or because we provided digital services better than the competition.

My business went from a two-person job to a million-dollar company in part because we decided to work smarter rather than harder – though there was a lot of hard work involved too.

And one of the ways we worked smarter was by encouraging our employees to work from home.

Sounds fake but ok graphic

Sound counterintuitive? Sound fake? It’s actually not – and there are a lot of reasons why it has worked for us.

And though working from home isn’t feasible in every industry, let’s see if I can show you that it does have a place in many modern-day businesses and is a great benefit for both you and your employees.

Satisfaction & Retention

Of course, this is a great starting point, as many younger generations like Millennials (which are currently the largest part of the workforce) prefer to work from home, have flexible schedules, and no commute.

Essentially, the happier your workers, the easier it will be to keep them. And the longer you keep your employees, the more value they give you and the less you have to spend on training and finding replacements.

Access to a Larger Hiring Pool

This is a great second point, as (hopefully) your company will be growing, and you will be hiring to match that growth. So, while you want to keep your current workforce, you also want to be adding new, quality individuals to your team.

If you offer flexible work schedules, work from home opportunities, or remote work positions, then you actually have a much larger potential hiring pool than if you only offer 9 to 5, in-office positions within your city.

Take my company for instance. JSL Marketing & Web Design has three team members in Michigan, even though we are a Texas-based company. And when two of those three team members joined us – they were living in Spain.

Why did we choose them instead of only searching in our local pool? Because they were good, hungry, and ready to grow with the company – even from overseas (or on the other side of America).

Lower Overhead = Better Profits

Time and time again, studies have shown that allowing your team to work from home is cheaper for your business.

But why?

The answer is actually two-fold.

First, you are able to forgo a larger office, or maybe any office at all if your team is fully remote. And second, often you end up paying less for your team, physical resources for the office, and a thousand other little expenses that pile up.

On a familiar scale, think of it like taking your team out for dinner vs them eating in their own home. Which is cheaper for you? Except (luckily) in this scenario – everyone wants to be eating at home instead of going out.

Flexible Schedules > Higher Salaries

This fits in with the above perfectly, as you can actually pay your team less (lowering your overhead) by letting them to work at home – and they’ll still be happy!

This is because your team won’t have to waste time commuting to work and will gain flexibility, which, for many, is worth taking a lower wage.

The draw of working from home is so strong, that almost all Millennials say they would prefer to work from home or gain another perk like flexible scheduling instead of getting a pay raise – over 89% actually!

Need Business Consulting or Fresh Eyes to Improve Your Own Business Model? Contact Me or Check Back for New Articles Weekly!

I love helping companies succeed. From business consulting to sales coaching, digital services to speaking engagements – I want to make your company a success and give you the tools you need to beat your competition.

Stay tuned, as JamesLeff.com is coming soon to tell you more about my brand, experience, and services.

4 Common Management Mistakes You Need to Avoid (And How to Avoid Them)

Business Management team working on a laptop in Dallas

Managing isn’t easy, especially as times change and the workplace is constantly evolving. However, there are a few common management mistakes that have stood the test of time – unfortunately.

Let’s look at a few of the most common management mistakes and how to avoid them so you can keep your business growing and your employees satisfied – all while improving as a manager and a company.

Micromanaging: Bad for Your Team & You

We all know micromanaging isn’t a great management style, but it isn’t just because it burns you out by trying to do the job of everyone (though this is a negative side effect of micromanaging your team and their projects). It also annoys everyone who works under you, as they can often feel that you don’t trust them or that you doubt their abilities.

Consider if the roles were switched and you were working on a project that you have experience in and your boss required their approval for each component of your project, even if they didn’t have as much experience in it as you did.

How would you feel? Would you feel valued and trusted? Probably not.

Instead, I have found that giving your employees the space to learn, grow, and improve on their own is the best way to motivate them to become better and self-sufficient.

Of course, this doesn’t mean you can take this to the extreme and be a ‘hands-off’ manager either. As in most things in life, the goal is balance. You need to know what areas need your input and approval, and which do not.

It might be a long journey to finding that perfect middle ground, and that middle ground might shift at times, too – that’s okay.

Just make sure you aren’t swinging too far to either extreme – micromanaging or non-managing – and you should be just fine.

Not Listening: Bad for Your Business & You

This is a huge problem for managers in larger companies (though small companies can suffer from this as well). This ‘not listening’ often stems from thinking you know enough, or know better, or at least that’s how your employees will look at it.

Listening can improve your business as well as yourself and your team, as there is something to learn from everyone, especially if your employees’ day looks different than your own.

Maybe they work with clients or customers more and have ideas about how to make a process more streamlined or convenient. Maybe they work with a program or online tool that you don’t have to work with, and therefore they have insights into how to improve it. Or maybe they simply have an idea or skillset you don’t have – listening will never hurt, only help, your business.

Instead of brushing off the comments, concerns, or ideas of your employees, encourage this type of dialogue and listen carefully. This will make your employees feel valued and teach them to listen better as well – to others, customers, and management.

Not Communicating: Bad for Your Team

Not communicating is different than not listening – because not listening means not being receptive to what others are saying, while not communicating means you aren’t sending out clear lines, instructions, or expectations.

A team that communicates well, from the very top of management all the way down to the new hire, is a team that will succeed.

Communication gives your employees a clear idea of what you need, what you want, and what they should be learning or building upon. This means they don’t have to stress over what you meant or what you want – and can instead do it.

Additionally, being a good communicator will make your team comfortable coming to you to ask questions which is great for both your team and your company.

Ask your team how you are at communicating and how you could be better. Touch base often in team meetings or in performance reviews both for your team and yourself, so everyone is on the same track and page.

Not Growing as a Leader: Bad for Everyone

This is a big one that many managers miss – you have to be growing and improving just as much as your team and employees have to be growing and improving.

Stagnation isn’t good at any level of a business, so work hard to improve as a leader, a business person, and an industry or thought leader.

If you aren’t constantly working at learning more about your field, researching new options, or learning about breakthroughs and trends in your industry, how can you expect your team to do it?

It’s important to remember that your team is busy too, so if you are expecting them to consistently improve and learn more, you need to be willing to do the same. Not only your business should always be working towards growth – but it’s management, too.

From Management & Sales Coaching to Other Consulting Services, Let’s Connect & Improve How Your Business Runs

I would love to connect with you and learn more about your business, management style, as well as the successes and difficulties your business is facing.

I offer management and sales coaching, business consulting services, and digital services. And with my long history of management as well as successful business planning with JSL Marketing & Web Design, I know I can help your company meet their goals, too.

Check back soon for the launch of my own website, JamesLeff.com, or find a new article here, written by me every week.

How I Deal with Success & Imposter Syndrome [5 Tactics]

Did you know that Psychology Today’s very first tip in achieving and dealing with success has to do exclusively with imposter syndrome?

Success and Imposter syndrome definition

That’s because people often feel that they do not deserve the success they have received – this usually goes one of three ways:

  1. They fight the undeserving feeling so hard they ultimately reverse it, becoming big-headed. This leads them to feel that they deserve every bit of success they have, and that success is owed to them. This isn’t an ideal situation, as it breeds arrogance, egotism, and entitlement.
  2. They fully fall into imposter syndrome and feel that they are not worthy of their success, have not done enough, and become afraid that others will realize they are ‘a fraud’. Their fear of being found out and the guilt that the carry wears them down and ultimately leads to poor decisions and poor self-esteem. This is also not ideal, as it goes far too far in the opposite direction.
  3. They accept that their success is a mix of their hard work and luck, or, both their efforts (which they fully control) and opportunity (which is less controlled). This leads to a healthy balance between owning your success and being grateful for it. This is the ideal, as it breeds a heart of gratitude, giving, but still leaves room to be proud of your hard work and its ultimate payoff.

But how do you become that third type? How do you make sure that neither arrogance nor imposter syndrome takes hold?

Well, for starters, you can follow the same five tips that I did when my company skyrocketed to the forefront of the DFW digital marketing and web design industry – a hugely competitive market that JSL Marketing & Web Design has been dominating for years.

1. Remember Your Failures – They Can Teach You

Remember that one failure that really sticks with you. Maybe you tried to start a business and it flopped. Maybe you tried to get a big sale and you lost them. Maybe you tried to learn a new skill just to discover it was much harder than you expected. Maybe you even worked for a company and it ultimately wasn’t a good fit – whatever your ‘failure’ was – hang onto that memory.

You can use this as a way to stay humble, as well as a lesson. There is something to learn from every situation, whether it be a win or a loss, and remembering to always look for that lesson is the first step in becoming successful (and ultimately, dealing with that success).

2. Remember Your Wins, Too – They Can Motivate You

The inverse of the above tip is true too – your successes are great lessons and great motivators as well. Make sure you don’t ruminate on your failures so much you forget about your big wins.

Remember, in order to be ‘type number three’ from above, it’s all about balance. Balancing your hard work with gratitude, and your acknowledgment of failures with successes!

3. Comparing Helps No One – So, Don’t Do It

You will probably never be Bill Gates or Steve Jobs – and that’s okay.

But comparing yourself (to those above or below) isn’t healthy and helps no one. Comparing yourself to those less successful will simply inflate your ego and comparing yourself to those more successful will dishearten you.

The only person you should ever compare yourself to – is your past self. And make sure you blow them out of the water!

4. Don’t Advertise Your Success (& Don’t Hide It)

Here is yet another tip that directly related to balance – don’t shout your success, and don’t hide it. Your success isn’t the entirety of you, which is why you shouldn’t advertise it as if it was, but it is still a part of you, which means you shouldn’t hide it.

Instead of taking one of these two extremes, let your success be a small part of your overall self. Meaning, it can come up at times, it can be acknowledged at times, but it isn’t the only conversation piece or tried-and-true small talk topic you have in your arsenal.

Lucky & Grateful VS Undeserving & Pretending

This is where it all comes to a head, isn’t it?

Ultimately, you should feel lucky and grateful for your success, not undeserving and pretending, or arrogant and entitled. If you focus on having a grateful heart and a thankful outlook, then you will be able to avoid both imposter syndrome and the possibility of straining your neck by how large your head gets.

Find the Healthy Balance Between Owning Your Success & Being Grateful for it

If you want to learn more about my company, myself, or read more articles written by me, stay tuned as my personal website www.JamesLeff.com will be launching soon.

Want to jump right into Sales Coaching or Business Consulting? Contact me here!