Custom Brand Development


It’s the little things – the tone, the voice, the look, the feel, the messages, the values. All of those little things add up to create one big thing – your unique brand.

At JSL we are passionate about building better brands online – brands that stand out from the competition and really make a statement in a memorable way.

The JSL Brand Development Process

There’s a lot that goes into building a brand from the ground up – or even giving an existing brand a bit of a facelift – and we’re committed to walking through the process with you every step of the way.

We offer a variety of brand development services, including:

  • Concept Development
  • Logo Design
  • Brand Message Development
  • Image Creation
  • Website Design
  • Print Materials
  • Copywriting
  • White Papers
  • Blog Creation
  • Social Media Strategy
  • Content Marketing
  • External Promotion Strategy
2 employees working on a graphic design project

High-Quality Logo Design

Your logo is an integral part of your brand. If done correctly, it can help to promote brand awareness, brand recognition, and should always accurately represent who you are as a company.

Whether you need a logo designed or redesigned, we can help you out! We offer both text and image based logos, and all of our logo packages include 3 logo options to choose from + 2 revisions on the logo that you choose.

Gray logo icon
.ai file types icon

Adobe Illustrator File

pdf icon

Portable Document

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(or .jpeg)
Joint Photographic
Experts Group

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Portable Network

Final logo files for both web and print:

  • Scaleable, vector files: You will receive an .ai (Adobe Illustrator) and .eps file for your finalized logo concept.

  • Vector PDF file: excellent for printing; can be opened in Illustrator.

  • One high resolution .JPG logo file with a white background. You will receive this file in CMYK (for printing purposes) and RGB (for internet use).

  • One high resolution .PNG logo file with no background

Final logo files in Four different versions:

  • Full-color logo (main version)

  • Grayscale logo

  • Logo to use with a color background

  • Small version of your logo to use as a favicon or icon
Color logo

Full-Color Logo

grayscale logo graphic

Grayscale Logo

White and green logo graphic

Logo With Background

Logo icon

Favicon/Icon Logo

Visual Identity & Graphic Design

Your visual identity is paramount online, as you need to be recognized by your audience and stay consistent within your branding throughout your site, social media, platforms, advertisements, and brand collateral.

Make sure you are giving a clear, consistent, and clean visual identity to you audience for a truly professional, buttoned-up look.

Brand naming + messaging

Need help with your name, logo, or even your business’ voice? We have designers who live to develop brands from the ground up. Whether this includes coming up with a new name, rebranding, or giving you visual identity options like variations on your logo, we are here to make your entire presence seamless.

Need additional help with your content, copy, and messaging? Our content creation team will learn your industry and get a feel for your unique tone as well as research how your audience wants to be spoken to and how they best respond. From social posts to branded images, blogs to website copy, your voice should be consistent across mediums and platforms, let us help you brand stay true.

Brang Identity Guide on white desk
Frisco West Branding Stationery Mockup

Brand Collateral

Brand collateral is anything from business cards to letter heads to magnets – essentially, your brand collateral is your swag. And as for any of your standardized design items for your business (whether it be physical, printed, or digital) it needs to be consistent.

We can create social media templates, letterheads, email signatures, brand standards, eBooks, logos, coasters, coffee mugs, pens, notepads, t-shirts, team dolls, car decals, monster trucks, 60-foot business branded flags – anything you need. We’re always up for a challenge.

Ready To Get Started?

We’re in it to win it, and we think your brand is going to be a winner! If you’re interested in building a better brand online, get in touch with us today via the contact form below or by calling us at (877) 514-0276.

We look forward to working with you!

Contact JSL Marketing & Web Design

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