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“How do I get more web sales?” If you’re a small business owner, it’s critically important to get an answer! Your website’s eCommerce functionality is a huge piece of your business success. Small errors or decreases on your web store can cost you quite a bit of money, so it’s imperative you get this right!
That’s where the web sales experts at JSL Marketing & Web Design enter the picture! Ecommerce isn’t easy, but we compiled this list of three quick suggestions to improve your website sales!
Call Us Now At 855.869.4764 For More Information On Ecommerce!
The Basics Of Web Sales
AT JSL Marketing & Web Design, we like to think of web design and digital marketing like Maslow’s Hierarchy of Needs. If you’re trying to get more sales, begin with what will have the most impact first before we move on to the higher-level improvements.
Below is a list of the eCommerce basics. These are the “must-haves” to check before you broaden your web design approach.
- Check Your Product Pages Load Speed
- Ensure That The Checkout Page is Reachable From Other Pages Of the Site
- See If Your Website Will Physically Let You Complete The Checkout Process
- Test Every Link & Button On Your Products Pages
- See If Your Product Pages Load On Mobile Correctly
Ok, have you confirmed the basic functionality of your website is fine? Good! It’s important to note that these suggestions aren’t cure-alls. If your website was made in 2010, there’s a real chance that the fixes above won’t do much to move the needle. If you have bigger fish to fry, then these improvements won’t help. However, if your site is functioning well and you’re still seeing problems with web sales, then it’s time to move to the higher-level suggestions below.
7 Tips For More Web Sales
1. Use Incredible Product Photography To Boost Engagement
The right imagery on a checkout page or product store is a great way to incentivize the sale. Amazing product shots not only showcase your wares, but they also drive revenue! Product pages with product shots perform much better than those without photos! If you want to see more web sales, you don’t need to grab a computer. You need to grab a camera and invest in quality product shots!
2. Augment Your Sales With Pay Per Click Advertising
If you’re not using Google Ads and Facebook Ads to drive users to your eCommerce store, then you’re likely missing out on a likely source of revenue. A lot of businesses are skeptical to use paid advertising since they see it as a high-cost way of getting business. After all, why wouldn’t you just rely on your organic SEO since you don’t need to pay for those users? Well, while organic SEO is a great way to grow your business, it has its limitations. If your competitors are putting a dedicated budget into Pay-Per-Click advertising, then your customers may actually be enticed away from purchasing from your when they search on Google. You also can target specific areas, keywords, and audiences with pay-per-click advertising in a way that you just can’t with organic SEO. This is a great option if you realize a certain product or service is lacking and needs some help! Talk to our pay-per-click advertising experts for some more tailored recommendations!
3. Incorporate Customer Reviews
Customer reviews are a great way to make your webpage more enticing, but it’s not just your homepage that could benefit from some testimonials! Putting a few well-placed 5-star reviews next to a product shot of the product in question demonstrates that others have been satisfied by the product in question! Consumers see over 2,000 ads per day and have grown accustomed to advertisers attempting to “sell” them at all times. Use customer reviews and testimonials next to the product in question to showcase that your product is the real deal and worth purchasing!
4. Find Your Perfect Lookalike Audience
One of the best ways to drive web sales has nothing to do with your website! Consider evaluating your current marketing efforts and determining who your perfect customer is and finding a lookalike audience for that customer! There are several ways to do this. You could do everything from retargeting past consumers with email blasts to designing buyer personas to creating lookalike audiences on Facebook ads. Regardless of how you go about it, consider what you need to tweak to get the right audience on your eCommerce pages!
5. Jumpstart Your Email Marketing With Email Address Capture
As mentioned previously, email marketing is a great way to reach existing customers and drive more web sales. However, what do you do if you just don’t have much in email addresses? You probably need to reexamine your website and if you’re making it easy and convenient for users to leave an email address! Your eStore itself is one great option, but offering a free digital download in exchange for a name and email address is a good option too! By collecting these email addresses, you’re building a list of potential customers you can return to cross-sell, upsell, and inform about new releases and products.
Call JSL For A Free Web Sales Consultation
Now that you understand what you can do to jumpstart your web sales, it’s time to get a free web sales consultation from our web design and eCommerce experts! Our web design experts are here to deep dive into your site and determine what works and what doesn’t for you!
- Is your site securely hosted?
- Is your site properly branded?
- Does your site load properly?
- How well do your landing pages index on Google and other search engine results pages?
If you have areas to improve on, consult with our web design experts for recommendations! When you choose JSL Marketing & Web Design, you’re getting …
- A Dedicated Account Team
- World-Class Customer Service
- An Award-Winning Web Design Agency