The saying ‘content is king’ could not be more true. In today’s day and age, marketing looks a lot different than it used to, and the tactics that worked well 10+ years ago don’t cut it anymore.
A big reason for this is that people don’t like being sold to. We’re all getting much better at detecting a sales pitch from a mile away, thanks to the overload of advertisements we’re all bombarded with on a daily basis. It’s almost as if those old tactics – cold calling, direct sales, and advertising, etc. – are white noise at best, and annoying at worst.
If you want to truly be helpful, and cut through that white noise, then consider something new…
Consider, Content Marketing
Content marketing is all about creating useful, informative, and just generally good content for your readers. This could be anything from blog posts, emails, e-books, webinars, and videos to social media posts.
In the end, some of your readers might not convert into customers – they might just be there for the free stuff. But in the long run, you’re going to convert many more casual readers into loyal customers than you would have using traditional advertising and marketing methods.
And ultimately, you’ll be recognized as an authority figure in your industry since you’re always publishing such good content, which will only help you to land more leads and close more deals as time goes on.
Content marketing is definitely not a quick fix. It’s a labor of love that takes some blood, sweat, and tears to get right. But in the end, it’s totally worth it. And it’s even more worth it when you’re not the one shedding the blood, sweat, and tears – like when you work with a content marketing company.
JSL Marketing & Web Design (+ Content Marketing)
We’ll do the heavy lifting for you when it comes to content marketing so you can get back to running your business.
To start, we’ll sit down with you and talk about your goals and expectations. We’ll also take a detailed look at your audience. Once we have a clear idea of what you’re marketing and to whom, we’ll begin to develop a content marketing strategy.
Your personal content marketing strategy might include:
- Email Marketing
- E-book Creation
- Online Courses
- Social Media Posts
Strategic Blogging + Content Creation
Through our blogging services, we’ll help you develop SEO-targeted blog posts that will really work for your business. We can write just one blog, but it’s usually best to keep the ball rolling once you’ve started. In fact, many of our clients choose to have us continually produce high-quality content on a regular basis, which is great for their readers (and Google, too).
Our talented team of writers has written for companies in many different industries, and chances are good that we’ve written for your industry as well. All of our writers not only love to write but also love to learn, something that is important for writing great content.
Content Marketing is the Future – & We Can Help You Get There!
Each content marketing strategy is a little different, but they are all based on your needs and your audience. And as time goes on, we will tweak things to make sure you’re getting the most bang for your buck.
Content marketing really is the way of the future. If you’re not already doing it, or even if you are and just want some help bringing your content marketing strategy up to speed, we can help!