How Do I Use Video In Marketing?

“How do I use video in marketing?”

It’s a valid question! Video is fast becoming a must-have in the digital marketing space! One of the reasons why video is so useful for digital marketers is because videos can tie in anywhere, whether it’s in social media, email campaigns, or on a web page! 

However, it’s not just as simple as putting a generic video wherever you want on your website or social media. You need a beautifully planned, edited, and shot video, paired with a comprehensive digital marketing strategy and well-planned promotion strategy! That’s the best way to get your video in front of the right audience!

Read on to learn more about how to use video marketing to reach your perfect audience! 

Video Marketing Term Cheat Sheet

Video marketing and video production can be tricky subjects at times. To simplify the process for you, we compiled this list of common video marketing terms for your reference! 

  • Video Completion Rate: A metric that measures the number of people who reach the end of your video. This will vary tremendously with the environment in question. For instance, a YouTube ad campaign might only see a 60% completion rate whereas a connected TV campaign might see a 95% completion rate. 
  • Reach: The measure of the total number of people who received your message. This isn’t exclusively tied to video and can be used for any marketing medium. 
  • The Buyer’s Journey: This is also sometimes referred to as “the Marketing Funnel.” This conceptual device illustrates how users go from learning about a product or service to purchasing that service! The beauty of video marketing is that it can work in any of the following stages of the buyer’s journey. 
    • Awareness: The prospect first learns about your product or service. 
    • Consideration: The prospect is considering purchasing the product or service!
    • Conversion: Congratulations! You’ve made a sale!
    • Loyalty: The prospect is now a loyal brand advocate for your product or service! 
  • Organic Vs Paid: Organic is a measure of those who come to your content through Google and other search engines versus a paid ad. For video marketing, paid advertising would most likely be via a social media platform like Facebook or YouTube. 
  • Aspect Ratio: the width and height of your camera in a ratio format. Typically, the most common aspect ratios are 4:3 and 16:9.
  • Depth of Field: a measure of focus within a particular shot. The narrower the depth of field, the more in focus the subject of a shot will be. 

Call The Video Production & Marketing Gurus At JSL Marketing At 855.944.1201

Video Marketing Types

There are a variety of different types of videos you could produce for your marketing efforts! Don’t take this list as an exhaustive one! There are endless possibilities for videos you could produce. Depending on your industry, business, goal, and location, certain videos could be more effective than others. The following are merely suggestions to get the gears turning in your mind! Talk to our video marketing specialists about your specific use case! 

  • Customer Testimonials: Customer testimonials are one of the most effective videos you could ever produce! Testimonials also are universal, regardless of your industry or business needs. After all, what business owner wouldn’t want to display their legions of elated customers? If users haven’t purchased from you before, they’re skeptical about your claims about a superior product or exceptional service. Prove that you’re the real deal with the words of existing customers. Written testimonials are useful, but some people need to see real footage of your past customers singing your praises. Demonstrating the reality of the testimonial via video helps make the review tangible for viewers!
  • Product Videos: Like testimonials, product videos make the product in question “real.” Anyone can claim that their product functions seamlessly. However, capturing the product in question on camera creates a shareable testament to its effectiveness! 
  • Announcement Videos: Are you opening a new location or launching a new product?  Put that information in an announcement! A big announcement deserves a big stage and a well-shot, produced, and edited video is a great place to get some views.
  • Brand Introduction Videos: Users love brands with stories and it’s often easier to tell stories through video. Consider a brand introduction video! It’s a great way to quickly introduce yourself, talk about your brand, and make a value proposition to your perfect potential customer! 

Ways To Use Video In Marketing

  • Social Media: Social media is a no-brainer for video. The medium is incredibly visual, so video ties in seamlessly into social media feeds, stories, and posts. Whether it’s a customer testimonial video shared on Facebook, a new product video embedded in an email to your Frequent Purchaser list, or a TikTok shot from your company holiday party, video on social media is a great way to get engagement from your target audience! 
  • Email Marketing: Getting engagement via email marketing can be tricky if you don’t have the right visuals within the body of the email in question. Videos are a proven way to increase click-through rates from emails to your website! Just be sure that you optimize the video so that it loads well from email. If the video isn’t properly optimized, it may not load properly on the email in question. 
  • Pay-Per-Click Advertising: Pay-per-click advertising is a great way to drive traffic to a webpage, but it can’t improve the web page in question. Google uses the landing page experience of users to rate ads. The result is that the best Google ad in the world can’t drive results if the landing page that ad directs users to is bland and dull. Embedding a well-branded and captivating video onto that landing page is an amazing way to keep users engaged with the landing page.
  • SEO Marketing: The time users spend on a webpage is a ranking factor for Google, so the right type of video marketing can actually improve your Google ranking! If your videos are high quality and engaging, users will watch until the end. If the videos are over 30 seconds, you’ve kept the user on the page and improved your website in the eyes of Google!

Call The Video Experts At JSL Marketing & Web Design

Video marketing is tough. Turn to your trusted video marketing experts at JSL Marketing & Web Design! We can help you plan, shoot, edit, and promote the right type of videos for your unique marketing strategy!

We are your…

  • Storytellers
  • Graphic Designers
  • Consultants
  • Creatives
  • Producers

Marketing is all about telling stories and video is a great way to tell your brand’s story to your potential customer! 

Our video production process looks a little like this. 

  • Development: What’s your “why?” Why does it matter to your potential customers? We’ll work with you to answer that question and plan the scripts, storyboards, and visuals that will make the video pop!
  • Streamlining & Pre-Production: In this step, we go over the budgets, location, talent, and equipment needed to make this a successful shoot! It’s the best way to ensure a successful shoot and it always just makes the process easy and stress-free for everyone. After all, you’re shooting a video. There’s no reason it can’t be a little fun!
  • Production: Lights, Camera, Action! It’s time to shoot! We know that being in front of the camera isn’t for everyone. Don’t worry – we’ll make this shoot as fun and painless as possible! If we’ve done everything correctly in Steps 1 and 2, Step 3 should be the shortest part of the process!
  • Post-Production: No video shoot is perfectly executed. There are always aftereffects and corrections and our team is here to implement those for you! The timeline here will really depend on the length and complexity of the video, but generally, this is the longest stage of the process. 

Call The Video Production & Marketing Gurus At JSL Marketing At 855.944.1201 Or Fill Out The Form Below!

How Do I Get More Site Visitors?

“How do I get more site visitors?”

 It’s a question as old as time, or at least as old as the Digital Age! If you’re a small business owner, you know you need to be on the Internet! However, the fact that you have a website doesn’t mean that you’re going to be satisfied with the site traffic that the site receives. At some point, you’re going to ask yourself, “How do I get more website traffic?”

It’s a valid question, and the digital marketing experts at JSL Marketing & Web Design are here to answer it! In this blog, we’ll run you through some standard digital marketing and search engine marketing terms and a few possible strategies to get more people to visit your website!

Read on to learn more!

Common Search Engine Marketing Terms

Digital marketing can get pretty jargony at times. To help you out, we compiled a list of common digital marketing terms. Read on to become an internet marketing guru!

  • Traffic: Digital marketing parlance for visitors to a particular site. 
  • SERPs: Search engine results pages. The results pages of a search engine like Google or Bing. The highest results on SERPs usually receive most of the clicks and traffic from any particular search term. 
  • Organic: Organic traffic refers to visitors to a website who found that site via searching on a search engine versus those who navigate to the site via another channel. (i.e., social media, another website, etc.) If your site isn’t getting a lot of organic traffic, it’s likely the site is hard to find on search engines results pages. 
  • Bounce Rate: A measure of how many people who visited your site left that site without visiting another page. A high bounce rate means the site isn’t very useful to visitors or isn’t aesthetically appealing. Anything above a 70% bounce rate is poor. A bounce rate below 40% is an exceptional rate! 
  • Google Analytics: Google’s proprietary analytics tool, which is commonly used to measure the number of visitors, location of visitors, and behavior of visitors while on a particular question. 

Call JSL Marketing At 855.458.2873 For More Site Visitors! 

How To Get More Website Traffic

Now that you know all about search engine marketing terms, it’s time to discuss the strategies you can use to drive more traffic to your site! Please note that these strategies are suggestions. For a complete recommendation tailored to your specific situation, talk to our web traffic experts at JSL Marketing & Web Design!

Pay-Per-Click Advertising For More Site Visitors: 

Pay-per-click advertising on search engines like Google or Bing is the lighter fluid of marketing. This strategy will get you some heat, and it will get you results quickly! By paying to display an ad above organic search results for specific keywords, you’re drastically increasing the odds of seeing a serious increase in clicks and site visitors practically overnight! 

We’d recommend Google Ad or Bing Ad campaigns for businesses who want to see more website visitors immediately or have a particular target audience they need to reach. These ad platforms also allow you to control the geo, audience, and budget in question so that you’re always getting exactly what you need from your ad campaigns!

Although pay-per-click advertising is a great way to drive more qualified web traffic, it’s not always the best strategy for every small business. It’s mainly not a great route for those brands without the resources to put up an ad spend. If cost is a concern, you might be better served to invest in….

Search Engine Optimization (SEO) For More Website Visitors 

 This is the slow-burn route to getting more website traffic. However, it is the most cost-effective marketing strategy in the long run. Search engine optimization is the process of optimizing a piece of content or website to be in line with the best practices of Google and other search engines. Ideally, these optimizations make it easier for the search engines to read the page in question and thus display the page higher on search engine results pages. Since this tactic can improve your standing on search engine results pages for numerous search times simultaneously, it’s the most long-lasting and cost-effective marketing strategy available to you!

A good SEO agency will be able to help you …

  • Write Compelling, Keyword-Rich Content
  • Optimize Meta Descriptions & Tags
  • Revise Site Layout & Design
  • Acquire Backlinks From Reputable Websites
  • Securely Encrypt & Protect Your Website
  • Redesign User Interfaces For A Better User Experience
  • And More! 

Link-Building For More Website Traffic

 If you have the opportunity, link building is a great way to drive more traffic! The right link to your website from the right site is a surefire way to drive more traffic! An easy way to do this is a blog series with another website or company in your field of expertise. By guest blogging, each company can link back to the other website and cross-promote on each other’s site! Think of links as paths from site to site. The more links you have from other sites, the more paths exist for users to find you from another site! 

Better Promotion For More Website Traffic

This strategy works in the same vein as pay-per-click advertising but often is more cost-effective. Utilize the more cost-efficient marketing methods of social media and email marketing to promote your website! This is a great, low-cost way to reach your target audience and maybe even get some social shares and forwards as well for greater reach!

 Be careful not to overdo it, however. Constantly spamming your social media followers and customer email list will get old and may actually drive customers to tune you out. However, the occasional blast promoting new blog content or Facebook post announcing a new deal is perfectly in bounds! Share your content on these types of platforms to drive traffic to your website!

Call JSL Marketing At 855.458.2873 For More Site Visitors! 

How To Improve the Traffic You Have

The strategies mentioned above will drive more traffic to your site, but they need to be paired with other digital marketing elements for best results. You can create the perfect stream of traffic to your website with a flawlessly executed strategy, but it won’t mean a thing if the site is subpar. You need great web design to maximize your site’s impression on your site visitors. Implement these strategies to help!

  • Graphic Design: One of the quickest ways to impact a site visitor is through beautiful web design. Compelling graphic design will keep users on your site longer, which will improve your site’s ranking on Google and other search engines and also makes your site look professional. No one wants to put their trust in a lawyer, doctor, or hardware store with a boring and uninspiring website. You may have great word of mouth, but a poorly designed site just makes your website look unprofessional and outdated. 
  • Calls To Action: Like graphic design, clear calls to action maximize the traffic you do receive. Remember, the goal of your search engine marketing isn’t just to get views on a website. It’s to get those website visitors to call your business, purchase from your online store, or sign up for your promotions! Clear calls to action make it easy for users to see what they should do once on your site! 
  • Well-Written Content: Web writing is quite different from other forms of writing. Compelling website content needs to be concise, convincing, and search engine optimized, but it also needs to keep users reading. Remember, most users will leave any webpage they visit without finishing the content in question. The better the quality of your website content, the better the quality of your traffic! Great content also keeps users on your site longer since they can’t get enough of your blogs or web pages! This, in turn, increases your site’s SEO standing since time on site is a Google ranking factor! 

Increase Your Traffic With JSL Marketing & Web Design

The top SEO agency in Dallas is ready to help you get more website traffic now! We’re an award-winning, industry-acclaimed SEO and web design agency with the beaming clients to back it up! There are no cheap tricks or smoke-and-mirrors when you partner with JSL Marketing & Web Design to increase your website visitors! Our custom-tailored digital marketing strategies work!

“We also appreciated JSL because they didn’t oversell — they simply offered us what we needed to redesign our website.” – Justin B.


“James and Sarah did a great job creating our company a new website. It was a quick and easy process, and we couldn’t be happier with our end product. I highly recommend JSL.” – Carter H.  

Let’s talk shop. Our digital marketing experts can sit down with you to learn the ins and outs of your brand. From there, they can recommend a specific web traffic strategy to help you get the type of site visitors you want! 

Call JSL Marketing At 855.458.2873 Or Fill Out The Form Below To Get More Site Visitors!