5 Proven Ways to Increase Your Website’s Traffic

When you’re a business owner, few things are as important as your website. It’s one of the most common ways that potential customers will find you in 2021. After all, 64% of Americans would prefer to purchase online. Plus, at one point or another, every American has found a new business online.

Moreover, a website is an incredibly cost-effective way to reach new customers. You can buy new billboards and book broadcast TV ads to get the word out about your product and service, but these avenues just won’t be as cost-effective as your website – since everyone is already online anyway!

Your site’s organic traffic is important because Internet users who find your site on search engine results pages are further along in the buying process than if they merely saw your ad on TV or from a highway. If you are searching “best restaurants in Dallas, TX” on Google, you’re much closer to making a purchasing decision than if you just saw an ad while catching up on your favorite sitcom!

However, while it is critical to drive new and qualified traffic to your website as a business, it’s easier said than done. 

Google is constantly updating its algorithms and ranking factors, your geographic area has unique search trends to be aware of, and the best practices of web design are always shifting. So, how do you grow your site’s web traffic while still running the daily ins-and-outs of your business?

The marketing experts at JSL are here to run you through the best ways to take your website to the next level! Read on to learn how to increase your website traffic!

1. Improve Your Website’s Photos

This is probably the most rudimentary problem brands run into, but you’d be surprised by how many sites don’t incorporate visually appealing photos and videos. Moreover, you’d be surprised by how many sites utilize imagery, but the imagery is either unappealing or not branded with the company’s logo. Study after study has shown that users spend more time on sites that they find visually attractive and branded photography and videography is one of the best ways of making a site beautiful without a full new build or redesign.

This may be a seemingly ‘small’ problem, but that means it’s an easy problem to fix! Find the right type of photos and videos to strategically place on your site’s homepage and landing pages and watch your site users spend more time engaging with your website!

2. Up Your Promotion Game with Boosts, Ads, & More

Organic traffic is a term for the visits your website receives from users typing search terms into Google and other search engines. Essentially, your site’s users found you on a search engine results page and clicked to land on your site.

This is undoubtedly an important traffic stream for any website, but it’s not the only one you should consider as a business owner! Web traffic from other mediums is a great way to drive site traffic for any business! 

  • Local SEO: If users find your business listing on a map service like Google Maps or Bing Maps, promoting your website within your business information is a great way to drive users to your site! Increasing the visibility of your listing on map services is a phenomenal way to take your website’s traffic to the next level!
  • Email Marketing: If you don’t know by now, it’s imperative for business owners to keep a log of customer email addresses for outreach. Automated email campaigns aren’t just a way to stay in touch with your former and current customers. If done correctly, they’re also a great way to drive traffic back to your website. 
  • Social Media: Social media is the perfect platform to share new blogs, new landing pages, and new product pages with your followers!
  • Pay-per-Click Advertising: This is often an optional method for business owners, depending on their marketing budget. However, there’s no denying that pay-per-click advertising campaigns, like Google Ads and Facebook Ads, help increase the number of new site visitors a given site receives. 

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3. Revaluate Your Content + SEO Strategy

If your site’s organic traffic is flat, it’s time to revaluate your content strategy. The simplest explanation for not being found in organic search is that your site does not rank well for the search terms users are typing into Google. 

The best way to fix that is to research the keywords that users are searching for and then identify which are most relevant and profitable to your business. From there, you need to write content that incorporates these keywords, while still meeting the needs of the searcher!

 After publishing new keyword-rich content, you’ll need to carefully keep tabs on how the new content is performing on Google’s search engine results pages. It can be a difficult process, but remember, most users find the answers they’re looking for on the first page of Google, which means this SEO work is immensely important to your internet marketing, your brand’s visibility, and your revenue!

4. Consider Mobile-First SEO

Websites aren’t static creations. They often need retooling and adjustments through website redesigns every couple of years. If it’s been a while since you’ve refreshed your website, your site might not be fully mobile-compatible. 

That’s a problem, as over 50% of searches are done on mobile devices. This means the threat of a non-mobile-friendly website is twofold.

To begin, Google is prioritizing mobile-friendly sites in its ranking, as they want to give website users a clean and simple experience. If your site is not mobile-friendly, you’re probably not on the first page of Google.

However, you’re also probably failing to turn the site visitors you do receive into paying customers if your website is old and clunky! If Google Analytics is showing that most new site visitors to your site “bounce” away after 30 seconds (a high bounce rate), the issue is with the layout of your site itself and mobile-responsiveness may be a key element in this. 

If you’re having this problem, it’s probably time to consider a website redesign or even a completely new website. 

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5. Rewrite Old Website Content

Your site may be properly optimized for the search terms you want your business to be seen for, but it may just be slightly dated. The industry-specific content may be out of date, the search terms you wrote the content for may have evolved, and those old blogs just may not be getting the website traffic they did two or three years ago. 

You don’t need to reinvent the wheel, however. You can take this old content and rewrite it to be in line with Google’s latest update, as well as sprinkle in any new and timely details about your industry, business, and geographic area as well! This will make the content more relevant to your readers and that’s a great way to get more Google hits! We’d recommend cross-promoting these rewritten pieces of web content on other mediums, like social media and email marketing, for the best results!

Grow Your Website Traffic with JSL Marketing & Web Design

Improve your photos.

Promote on social and through PPC.

Redesign or rebuild your website.

Perfect your SEO strategy.

Tweak your content…

These are all great ways to begin increasing the volume of your website traffic. However, it’s also imperative to work with a team of website design experts and SEO wizards who can guide you through the process – because the above can be a lot for someone who has a business to run and maybe doesn’t have a background in website or SEO.

Increasing overall website traffic is great, but it’s important to continuously track web traffic in a tool like Google Analytics. If your business is in Chicago, but the majority of your traffic is coming from outside of the Midwest, then some aspect of your organic search strategy needs tweaking.

You also might see an uptick in website traffic, but then see no correlating lift in conversions. This likely means that there’s some aspect of your site path where your users are leaving without purchasing.

And of course, there’s the legwork of keyword research to determine which search terms are best for your brand and should be implemented.

Choose a trusted digital marketing partner to work alongside you. JSL Marketing & Web Design is an award-winning digital marketing company with over thirty 5-star Google reviews!

“Great Communication!”-Melissa W

“Our Top Pick!”-Justin B.

“Making the SEO Process Easy.”-Carter H.

Website Design & Digital Marketing Aren’t Easy, But W with JSL Marketing & Web Design Sure Is! Contact Us to Discuss Your Next Project & Your Website Traffic Needs!

Capitalize Your Social Media Marketing Plans in 2021 with JSL Marketing

Few inventions have been as consequential for small businesses as the rise of social media. The advent of platforms like Facebook, LinkedIn, and Twitter lets small businesses communicate with their customers, reach more people, promote new products, and inform their followers without breaking the bank.

You probably know that your brand should be on social media at this point in 2021. After all, nearly three quarters of Americans have (at least) one social media profile! By avoiding social media marketing and social media advertising, you’re missing a huge opportunity to connect with your potential customers!

However, the decision to advertise and market on social media platforms comes with its own questions. 

  • Which platform should your business operate on?
  • How different are user bases between social media platforms?
  • Should you be using paid ads or will organic social media work?

The JSL Marketing & Web Design team is here to talk through these questions and more with our discussion of social media marketing!

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Social Media Marketing Terms 101

Before we jump into some bigger topics around social media marketing, it’s helpful to define some terms that are common in the digital marketing space.

  • PPC: Pay-Per-Click advertising. A payment model where advertisers pay platforms for every click received on their ads on sites like Facebook and Instagram. 
  • CTR: click-through-rate. A metric that measures the amount of clicks an ad receives. To find CTR, take the amount of impressions and divide by the number of clicks received. 
  • Engagement Rate: a measure of the amount of engagement a post or piece of content receives from your audience, in shares, likes, clicks, and other forms of engagement. 
  • KPI: Key Performance Indicator. The main goal of a social media campaign, be it to be seen by 10,000 people, gain 1,000 new sales, or get 2,000 people to complete a video.
  • Organic: non-paid content, created by individual profiles and then shared on that profile. Essentially, any content shared on a social media platform that isn’t a paid ad!  We’ll discuss the differences between organic and paid media shortly!
  • Viral: a term used to describe a shareable piece of content that is shared from profile to profile, almost like a contagious disease. 

Social Media Marketing on Different Social Media Platforms

When you’re beginning social media marketing, it’s important to choose the correct platform to reach your audience. Every social media platform has a different audience that uses their services and different businesses will find different advantages in using certain platforms. 

We’ve put together a brief run through of the different social media companies.

  • Facebook: The dominant social media platform, Facebook has over 2.5 billion monthly users! This platform has users across all demographics and classes, but this platform is probably best for advertisers or marketers looking to reach adults over the age of 40. Facebook is a diverse platform content wise and we’d recommend sharing a combination of videos, photos, and written content with your followers.
  • Twitter: This platform is best for quick, sudden “tweets” of written words. The real-time use of hashtags and ongoing conversations make Twitter a great platform for those working in news, politics, and current events. 
  • Instagram: Instagram, at 1 billion monthly users, is smaller than Facebook. However, this platform’s emphasis on visual content makes it the perfect platform for promoting products or for reaching adults under the age of 30. We’d recommend well-shot product photography and videography to drive the best results on Instagram. 
  • TikTok: With 800 million monthly users, TikTok is a small, but fast-growing platform. Tik Tok relies on user-recorded videos for social sharing. We’d recommend this social media platform for brands trying to reach teens and young adults, particularly women. (60% of U.S TikTok users are female!)

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Organic Social Media Marketing Vs Paid Social Media Advertising

As you’re familiarizing yourself with the different types of social media platforms and terms, take the time to think through if your business should use paid media. Paid social media advertising and organic social media marketing are both methods of using social media to promote your brand, but they offer unique advantages that are better suited for certain types of businesses. (Ideally, your brand will use both paid and organic social media to reach your customers for best results.)

Organic Social Media Marketing

  • Organic Social Media is Lower Cost: When you post content directly to your business Facebook, Twitter, and LinkedIn, you’re doing so free-of-charge. That’s a huge benefit for young brands!
  • Organic Social Media Allows You to Engage Current Customers: You can, of course, use paid social media to reach current customers, but it’s not always the most cost-effective way of doing so. For small businesses especially, this can be cost-prohibitive. Sharing content on your business’s Facebook and Twitter profiles directly to your followers, however, is a great way to have a great, two-way conversation with existing customers without breaking the bank. 
  • Organic Social Media is Authentic: Organic social media is genuine and no matter how great your Instagram ads copy is, it can be difficult to make a lasting impression on a customer with a paid ad. After all, the average American typically sees over 2,000 ads in a day! Customers follow organic social media profiles, on the other hand, because these profiles are sharing relevant information and are interesting to follow! That authenticity and genuine brand loyalty is hard to get through paid ads. 

Paid Social Media Advertising

  • Paid Social Media Lets You Grow Quicker: If you’re trying to grow quickly, you need to invest in paid social media ads. It is possible to grow your social media presence via organic social media, but it does take some time to really start seeing results and it can be an arduous process. Paid ads, on the other hand, allow you to reach multitudes of people ASAP and often for a fraction of the cost of television ads or print media.
  • Paid Social Media is Targeted: If you’re a vegan ice cream supplier, you have a specific niche audience you’re trying to reach. Organic social media might be a great way to let your followers know about new flavors or company news, but it’s not a great way to bring new customers in. After all, who follows a company they’ve never purchased from? Social media advertising lets businesses select the demographics and geographic areas they’d like to target. So, our vegan ice cream supplier can decide that “Vegans 18-40 in Austin, Portland & Seattle” are the perfect people to show Facebooks and Instagram ads to! 
  • Paid Social Media Helps You Drive Sales: It’s hard to get a current follower to purchase from your brand via an organic social media post. Social media users don’t follow pages on Facebook or Instagram to see non-stop promotional posts; they follow these profiles because they share fun and relevant content. Because of that, we’d avoid the “sales” social media bit on organic social media. You should still alert your organic followers of new products and promotions, but leave the 100% sales-focus for paid media. Use social media ads to drive sales and organic social media to tell stories. 

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Social Media Marketing With Real Results

While all of this is good context for social media marketing, it’s no replacement for a social media marketing strategy. We’ve seen far too many businesses leap headlong into social media marketing with a great sense of the tactics they’d like to use, but no clue about the strategy behind what they’re using their social media presence to achieve. 

Remember, social media is a tool, not an end goal.

Let’s return to our vegan ice cream supplier example. By using paid ads to reach new and specific audiences, this brand can grow their customer base. However, this needs to be done strategically.

For example, this brand could drive traffic from their paid ads to a landing page that includes an option to follow the company on Facebook, Twitter, and Instagram. Ideally, this brand is now driving new customers to their info with paid social media but is also using those ads to promote their organic social media as well.

By thinking strategically beyond short term sales, our brand is simultaneously growing the number of new customers and returning customers.

Contact JSL Marketing & Web Design for Your Social Media Marketing Plan in 2021!

Growing a business is difficult. Let JSL Marketing & Web Design help your social media presence grow.

Our team has years of experience in social media marketing and over thirty 5-star Google reviews! We would love to give your business that same level of customer support!

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Call us today at 855.562.5208 to start your next project!