National SEO Vs. Local SEO

National Vs Local SEO people on computersSEO is dominating the online marketing world, but as new Google updates roll out and new strategies emerge, it can leave even the savviest business owners scratching their heads and wondering which direction is the right one for them, their company, and their marketing future.

Should you be going for brand recognition on a national scale and studying up on national SEO in the process? Multi-state? Multi-city? Or maybe local SEO? What locations should you target? How many and how far apart should they be? Does your address really matter? How often do people search for ‘near me’ or search for your service in the area at all? How can you expand your brand, your customer pool and your reach?

These are all great questions and with the beast that is SEO constantly morphing, changing and growing, the answers are often stretching in new ways as well.

So, if you are looking for an answer to which is best: national SEO or local SEO, the below will surely help.

Of course, we cannot say which is better for your personal company, as it is as unique as you are, but we can tell you the profile of which SEO style works for which companies based on their goals, services and preferences.

National SEO:

National SEO is perhaps what you think of naturally in regards to Search Engine Optimization, but really it’s just one side of the coin.

National SEO means you are selling your brand, a name, and reaching your clientele through their knowledge of you on a national scale.

This means you must either deliver your products nationally or are able to cater to your customers remotely. And if your company’s reach is long or your services are remote (like oh, I don’t know, Amazon) then national SEO is a great option.

Do you deliver your merchandise or is your commodity not physical? Do you deal in information or online services? Can you perform your job from a distance? Many services are shifting in this direction, which makes national SEO a great option.

However, for many companies, local business still drives them more than national or international. Because quite often, your customers need or want something near them, something material without waiting for shipping.

This brings us to local SEO.

Local SEO:

Local SEO‘s definition is as straightforward as National SEO’s. In fact, just as it sounds, local SEO means you are bringing online traffic to your site dictated by a specific location, somewhere close, a local location.

Essentially, you aren’t trying to get someone who lives 600 miles away to land on your page if you’re a restaurant or hair salon or construction company, because that won’t help your conversion rates. That distant customer will only help inflate your traffic analytics, not your sales, which is the true bottom line.

For many companies, location matters, because they provide a service which requires them to be within a certain locality so they can go to the customers, or the customers can physically come to them.

Now, this isn’t to say that national SEO is less important, it’s simply different, and what type of company you have, and what customers you want to target is the biggest factor of which SEO you should focus on.

Which is Right for Your Business? We Can Help!

We know the ins and outs of both Local SEO and National SEO, as we have mastered both, with clients in our area as well as across the nation.

This means we can help you design the perfect plan for your company, whether you want to expand and send your product all across the US, or carve a solid niche in your area, JSL Marketing and Web Design can walk you through the process with sure footing!

Contact us today for a free consultation to see what’s best for you, or leave a comment if this has sparked new questions in your mind! We have been featured as SEO Consultants and among Top Local SEO Agencies.

Why You Need Social Media Marketing

social media marketing with laptopSocial media marketing is becoming more and more expected by consumers, especially as the scales of time continue to tip in the direction of Millennials, who will be the largest generation by the end of 2018.

The use of social media platforms and websites in marketing to promote a business, product or service is becoming as necessary as paper ads, radio commercials, and TV adverts were in their respective eras.

However, the difference now is that a lack of social media marketing presence can snowball and lower your visibility, Search Engine Rankings (SEO), and for all intents and purposes make you invisible to your target audience’s searches.

Social media is used in a plethora of ways, marketing being just one corner, but it is a beneficial corner and one that isn’t difficult to step toward. Here are some of our top reasons why social media marketing is not just an aid, but a need, for modern business looking to thrive in this technology revved age.

Branding: Easily Stretch Your Reach Through Varied Social Media

You can work very hard to create a brand, a feel, and a voice for your company or service, and you should, but how does all that hard word benefit you if it’s never seen or heard? This is where social media marketing can help!

With a few clicks, a little time, and a fraction of the cost of traditional marketing, you can have a multitude of social media platforms with your brand all over them. You can reach the 336 million Twitter users, 2.2 billion Facebook users, and 700 million Instagram users without leaving your office. And you can reach them in a meaningful way, with personality, information and authenticity, something customers are looking for.

SEO is King: Boost Your Rankings with Social Media Marketing

As mentioned in previous blogs as well as above, SEO is one of the most important areas when it comes to moving your marketing (or even just visibility) online. If you want to boost traffic, business and search-to-sale ratios (conversion rates) then having strong Search Engine Rankings are more than helpful, they are the biggest factor in your success.

When done correctly, and you have multiple social media platforms sharing your brand, name, information or links, you show up more in searches. Showing up more in searches means the possibility for more clicks, and each click is a potential customer, looking for a company just like yours.

Replies and Retweets: Build Relationships with Your Target Audience

Posting regularly is great, but customers don’t want automation, or generic content, they expect real people and interaction. Think of social media marketing as your customer’s first experience with you, before they ever walk through your doors, their first impression, and you want to make sure it’s a good one, a real one.

Customer’s want individualization, authentic interactions and customization, this means replying, being relevant and building relationships with your potential customers. Because despite the stigma of social interaction via online platforms, interactions online and through social media marketing build brand loyalty and can create strong allegiance in your target audience.

Convinced Yet? Social Media Marketing is Here to Stay!

And chances are, your competition has already jumped onto this very sturdy bandwagon.

Are you ready to click your way to sales? Then contact us today to see what our Social Media Marketing Specialist can do for you!

Have a question? Comment? Post it below, and begin your trek into the World Wide Web of marketing!