11 (Free) SEO Tools for Your SERP’s Climb [2019 Edition]

It seems there are always more tools and sites popping up for SEO, ranking checks, ideal length, backlinks, keywords, and more – and that’s a good thing! But it can make it exceedingly difficult to decide which tool is the best for you, which are even good, and which ones you should straight up avoid.

Here are the 11 (free) tools that JSL Marketing & Web Design recommend if you are looking for a place to start and how to climb those SERPs (search engine ranking pages).

From SEMRush to Google Search Console, Yoast to Screaming Frog, read on to learn more about our top 11 tools for SEO and better rankings!

Woorank’s SEO & Site Analysis

Woorank not only has an adorable name, but it is also a great analyzer for your website’s current SEO.

Woorank SEO tool check screenshot

This tool not only gives you an SEO score, but then tells you in easy, actionable steps what you can do to better that score.

This means it can tell you how your title tags and meta descriptions are doing, and even show you a preview of what will show up on the SERP (for all you visual builders out there).


CanIRank is one of the first SEO software to use AI instead of only data to give recommendations. Additionally, CanIRank gives simple ‘DIY’ instructions – though, you can also outsource and have an SEO consultant fix your website’s issues with a couple of clicks (and a fee).

Can I Rank SEO tool logo

CanIRank is unique because it lets you know the likelihood that you’ll rank for a certain keyword, or, it lets you know how competitive a certain keyword is. The AI they use can even give you suggestions about other, better keywords you can try to target instead.


SEMRush lets you know what pages you are already ranking for, as well as content strategy help, link profiles, errors, warnings, and more. They offer a free SEO audit which can give you a good idea of where to start as well.

SEMrush SEO audit screenshot

SEMRush gives a deeper look than some of the other tools mentioned and can be as helpful as you want it to be (or as helpful as you understand).

Its detail is both a plus & a minus as it can be more difficult for ‘new’ SEO hopefuls to understand. And, of course, there is a paid version where you get the full gambit of their tools and features.

(Our team at JSL Marketing & Web Design swears by SEMRush and uses it daily)


Good old Neil Patel – a cornerstone of online work, traffic boosts, and SEO, so of course we would mention Ubersuggest, his tool that gives you a domain overview.

Ubersuggest homepage screenshot

This tool is easier to understand and essentially gives you keyword ideas based on the one you insert, it also gives you domain metrics like total traffic, ad cost, organic searches, backlink data, and even content ideas.

Though this tool isn’t as in-depth as SEMRush, it can be a better starting point for new users.

Google Search Console

Google Search Console is a great tool because, well, it comes straight from Google, the king of search engines. So, if you are looking to get no-nonsense data straight from the horse’s mouth, then Google Search Console is a great place to start.

Google Search Console screenshot

This tool can give you keyword or site performance information, index issues, your sitemap status, mobile-friendliness, and more.

Screaming Frog

Screaming Frog has an interesting name, yes, but it is also one of the leading website crawlers for technical SEO audits.

Screaming Frog SEO Audit screenshot

Of course, as with almost everything on this list, there is a paid version which gets you even more features, but even the free version has a lot to offer, including:

  • Broken link finder
  • Errors & redirect check
  • Analyzer for page titles & metadata
  • Technical SEO Audit
  • Duplicate page finder
  • XML sitemap generator
  • And can crawl up to 500 pages for free

Additionally, Screaming Frog is used by some big names, like Apple, Google, Disney, and Amazon, so it’s natural to trust that this tool is a good one.

Yoast WordPress Plugin

Yoast is a plugin for WordPress (meaning this won’t help you if your website isn’t built in WordPress). But if your site does use this platform, then we recommend adding in this plugin for easy edits and SEO help right on the backend of your own site.

Check out this helpful video about using Yoast from our friends at Ahrefs.

Check My Links

Check My Links is actually a Chrome extension, but it does exactly what it says – it checks your links.

Check my links screenshot

Now, you could go through clicking each link on each page to make sure they aren’t broken, but we assume you have better things to do, so instead, use Check My Links to get all the information in a fraction of the time.

It’s easy to use, simple to understand, and an all-around nice tool for the specific help it gives.

Counting Characters (Google SERP Tool)

SERP Preview screenshot

Again, the name says it all, as this is a Google tool that helps you, well, count characters.

But it isn’t just about how many characters you have; it’s about how long they are, or the pixel length.

Think of it like this – three l’s (lll) take up a lot less space than three w’s (www) and that’s pixel length. This tool helps you not only stay within the ‘character limit’ but within the pixel limit, which is the more important of the two, in most cases.

Google PageSpeed Insights

This actually falls under the whole Google Analytics umbrella, but PageSpeed Insights is just as important as their other tools, though less popular for lists like this one.

PageSpeed can be a silent killer of your webpage, because people simply won’t wait for it to load. Most people expect a webpage to load in just a couple seconds or less, and if it doesn’t, they’ll assume it is broken, a bad site, or the company isn’t reputable and take their business elsewhere.

Use Google’s PageSpeed Insights tool to make sure the above sad story doesn’t happen to you or your business.

Google’s Mobile-Friendly Test

One final Google tool for you with one final question – is your site mobile-friendly? You had better hope it is, as Google’s algorithm expects it to be, or else it’ll drop you hard and quick.

Mobile friendly tester screenshot

This tool couldn’t be easier, as all you have to do is paste or type in your URL and click ‘test URL’ to see how mobile-friendly that site is. Easy, right?

That’s what Google is known for.

Want Someone Else to Take the Guess Work Out of Your SEO Strategy? Contact JSL Marketing & Web Design & Relax!

We love all of the above SEO tools, but we don’t just use the free versions – so, if you would rather not spend all your money on the premium packages and features for each of the above, then contact JSL Marketing & Web Design and let us do your SEO for you.

We can’t wait to hear from you, learn about your unique company, goals, and ‘why’. Contact us today!

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